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Audience-ology

Audience-ology PDF Author: Kevin Goetz
Publisher: Simon and Schuster
ISBN: 1982186747
Category : Biography & Autobiography
Languages : en
Pages : 240

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Book Description
Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.