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Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291
Get Book Here
Book Description
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly
Author: Sibylle Baumbach
Publisher: Springer
ISBN: 1137538015
Category : Fiction
Languages : en
Pages : 325
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Book Description
Exploring literary fascination as a key concept of aesthetic attraction, this book illuminates the ways in which literary texts are designed, presented, and received. Detailed case studies include texts by William Shakespeare, S.T. Coleridge, Mary Shelley, Bram Stoker, Oscar Wilde, Joseph Conrad, Don DeLillo, and Ian McEwan.
Author: Harris, Oliver
Publisher: SIU Press
ISBN: 9780809388226
Category : Beats (Persons) in literature
Languages : en
Pages : 314
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Book Description
Author: Kim Bendheim
Publisher: OR Books
ISBN: 9781682192061
Category :
Languages : en
Pages : 218
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Book Description
Maud Gonne, the legendary woman known as the Irish Joan of Arc, left her mark on everyone she met. She famously won the devotion of one of the greatest poets of the age, William Butler Yeats. Born into tremendous privilege, she allied herself with rebels and the downtrodden and openly defied what was at the time the world's most powerful empire. She was an actress, a journalist and an activist for the cause of Irish independence. Ignoring the threat of social ostracism, she had several children out of wedlock. She was an independent woman who charted her own course. Yet Maud Gonne was also a lifelong anti-semite, someone who, even after the horrors of the Second World War, could not summon sympathy for the millions murdered by the Nazis. A believer in the occult and in reincarnation, she took mescaline with Yeats to enhance visions of mythic Irish heroes and heroines, and in mid-life converted to Catholicism in order to marry her husband, the Irish Catholic war hero John MacBride. What motivated this extraordinary person? Kim Bendheim has long been fascinated by Maud Gonne's perplexing character, and here gives us an intensely personal assessment of her thrilling life. The product of much original research, including interviews with Gonne's equally vivid, unconventional descendants, The Fascination of What's Difficult is a portrait of a powerful woman who, despite her considerable flaws, continues to inspire.
Author: David Hinds
Publisher: SCB Distributors
ISBN: 1909394246
Category : Performing Arts
Languages : en
Pages : 269
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Book Description
May 1968. Paris is awash with violence and public unrest. In a small cinema, where a surreal film is showing, another riot is taking place. Here, the enraged audience smashes up the auditorium, tear out the seats, and chase the film’s director onto the street. This is the premiere of Jean Rollin’s feature debut, The Rape of the Vampire. An outsider of French cinema, Rollin’s films are unique and dreamlike. They offer tales of mystery and nostalgia, obsolescence and seductive female vampires with a thirst for blood and sex. It is a cinema at once strange, evocative and deeply personal. Funding his own projects, Rollin defiantly made the films he wanted to make and in so doing created a fantastique genre unlike any other. The Nude Vampire, The Living Dead Girl and The Grapes of Death are among those films now celebrated as the work of an auteur, one who confounds preconceived notions of ‘Eurotrash’ cinema. This book is devoted to the director and all his work, across all genres, including a nascent French hardcore pornographic film industry. Written with full co-operation from Jean Rollin, shortly before his death in 2010, it contains exclusive interviews and archive material.
Author: Charlee Jacob
Publisher: Crossroad Press
ISBN:
Category : Fiction
Languages : en
Pages : 392
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Book Description
It's a terrible thing loneliness is. Tawne Delaney: A woman filled with the hatred of herself and what she's not... Never touched by a man, never loved, until one night in the woods... Tawne watches as a woman's body is crammed into a drain pipe... A crooked and broken beast beckons to Tawne and passes on his gift to her. Is it the ultimate power or the cruelest joke? Arcan Tyler: A man tormented by the memories of an insane mother and haunted by the ghosts of a dozen women not yet dead... Struggling with the rage of three beasts, controlled, for now... Once friends and co-workers, Tawne and Arcan now unite as lovers... Along with each other's body, they share each other's secrets: Arcan, his beasts; Tawne, her power... Is it the love of dreams or the sheer terror of a nightmare come to life?
Author: F. J. Budden
Publisher:
ISBN: 9780521080163
Category : Group theory
Languages : en
Pages : 596
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Book Description
Author: Florian Zeller
Publisher:
ISBN: 1906548048
Category : Fiction
Languages : en
Pages : 161
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Book Description
Suspense fiction. Winner of the prestigious Prix Interallie. Cultural clash between Islam and Western civilisation.
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0062230700
Category : Self-Help
Languages : en
Pages : 414
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Book Description
This “lively” New York Times–bestselling book “is worth the time of anyone trying to set him or herself apart in an ever-more competitive job market” (Publishers Weekly). You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience. This book includes a private code to unlock one free Fascination Advantage® Personality Test. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including Your top two Fascination Advantages in communication The personality Archetypes you need on your team to optimize your success The five words to describe your personality's highest value To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most./
Author: Kevin Killian
Publisher:
ISBN:
Category : Gay life
Languages : en
Pages : 152
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Book Description
A post-modern stream-of-consciousness fictional memoir of a gay author.
