The Expansion of Gazprom into the European Downstream Market PDF Download
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Author: Fabian Zähringer
Publisher: GRIN Verlag
ISBN: 3668668876
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.5, University of St. Gallen, language: English, abstract: This paper analyzes the expansion of Gazprom into the European downstream market from an interdisciplinary perspective. First, an analysis of the "macro perspective" gives insights into the strategic objectives of Gazprom in Europe and the peculiarities of the European gas market. Second, the focus is drawn to the "micro perspective", i.e. the European consumer of natural gas. Hereby an empirical conjoint analysis (ACA) has been conducted, giving insights into the preferences of European consumers towards the product gas. The respondents had to consecutively state their preferences towards hypothetical product combinations containing the predefined attributes price, contract duration, biogas share, supplier and origin. Finally, the findings of each "perspective" were consolidated into concrete strategic suggestions for Gazprom’s expansion into the European downstream market. The conjoint analysis revealed, inter alia, that the most important attribute towards a gas product among private gas customers in Europe is the price. Furthermore, the consumers prefer gas originating from stable, mature democracies - like Norway - over gas from Iran, Russia or Algeria. Furthermore, European consumers are willing to pay a premium of more than 25% (300 &u8364 per year) for gas that is not supplied by Gazprom. Although European consumers are positive about the possibility to receive a share of biogas among the supplied natural gas, a majority is not willing to pay a premium of 30% for a 45% biogas share. These results lead to the suggestion that Gazprom should reconsider its brand strategy in Europe, that the company should significantly improve transparency and public relations and that it should seriously consider embarking on a strategy more sensitive towards Corporate Social Responsibility (CSR).
Author: Fabian Zähringer
Publisher: GRIN Verlag
ISBN: 3668668876
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.5, University of St. Gallen, language: English, abstract: This paper analyzes the expansion of Gazprom into the European downstream market from an interdisciplinary perspective. First, an analysis of the "macro perspective" gives insights into the strategic objectives of Gazprom in Europe and the peculiarities of the European gas market. Second, the focus is drawn to the "micro perspective", i.e. the European consumer of natural gas. Hereby an empirical conjoint analysis (ACA) has been conducted, giving insights into the preferences of European consumers towards the product gas. The respondents had to consecutively state their preferences towards hypothetical product combinations containing the predefined attributes price, contract duration, biogas share, supplier and origin. Finally, the findings of each "perspective" were consolidated into concrete strategic suggestions for Gazprom’s expansion into the European downstream market. The conjoint analysis revealed, inter alia, that the most important attribute towards a gas product among private gas customers in Europe is the price. Furthermore, the consumers prefer gas originating from stable, mature democracies - like Norway - over gas from Iran, Russia or Algeria. Furthermore, European consumers are willing to pay a premium of more than 25% (300 &u8364 per year) for gas that is not supplied by Gazprom. Although European consumers are positive about the possibility to receive a share of biogas among the supplied natural gas, a majority is not willing to pay a premium of 30% for a 45% biogas share. These results lead to the suggestion that Gazprom should reconsider its brand strategy in Europe, that the company should significantly improve transparency and public relations and that it should seriously consider embarking on a strategy more sensitive towards Corporate Social Responsibility (CSR).
Author: A. Vavilov
Publisher: Palgrave Macmillan
ISBN: 9781137461094
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This detailed case study of Gazprom explores motivation behind the company's foreign policies, it's strategies and tactics. It examines the challenges Gazprom faces in the European market and emphasizes the role of politics in Russsia's gas trade.
Author:
Publisher: Peterson Institute
ISBN: 088132552X
Category :
Languages : en
Pages : 305
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Book Description
Author: Cynthia A. Roberts
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: A. Vavilov
Publisher: Springer
ISBN: 1137461101
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
This detailed case study of Gazprom explores motivation behind the company's foreign policies, it's strategies and tactics. It examines the challenges Gazprom faces in the European market and emphasizes the role of politics in Russsia's gas trade.
Author: Dimo Böhme
Publisher: Universitätsverlag Potsdam
ISBN: 3869561203
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Public debate about energy relations between the EU and Russia is distorted. These distortions present considerable obstacles to the development of true partnership. At the core of the conflict is a struggle for resource rents between energy producing, energy consuming and transit countries. Supposed secondary aspects, however, are also of great importance. They comprise of geopolitics, market access, economic development and state sovereignty. The European Union, having engaged in energy market liberalisation, faces a widening gap between declining domestic resources and continuously growing energy demand. Diverse interests inside the EU prevent the definition of a coherent and respected energy policy. Russia, for its part, is no longer willing to subsidise its neighbouring economies by cheap energy exports. The Russian government engages in assertive policies pursuing Russian interests. In so far, it opts for a different globalisation approach, refusing the role of mere energy exporter. In view of the intensifying struggle for global resources, Russia, with its large energy potential, appears to be a very favourable option for European energy supplies, if not the best one. However, several outcomes of the strategic game between the two partners can be imagined. Engaging in non-cooperative strategies will in the end leave all stakeholders worse-off. The European Union should therefore concentrate on securing its partnership with Russia instead of damaging it. Stable cooperation would need the acceptance that the partner may pursue his own goals, which might be different from one’s own interests. The question is, how can a sustainable compromise be found? This thesis finds that a mix of continued dialogue, a tit for tat approach bolstered by an international institutional framework and increased integration efforts appears as a preferable solution.
Author: Kari Liuhto
Publisher: Routledge
ISBN: 1136448756
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Evaluate the impact of Russia’s global business expansion Since the collapse of the former Soviet Union, tremendous changes have taken place in the Russian Federation’s trade relationship with other countries—especially with former allies. Expansion or Exodus examines how and why Russian corporations invest outside the country and why most of that money remains abroad as the growth and performance of these companies increases at an accelerated rate. As the Federation moves closer to joining the World Trade Organization, this timely book provides a global view of Russia’s outward expansion, exploring the operations of Russian firms in old, new, and forthcoming European Union member states. Russian corporations have invested 50-70 billion USD abroad in the last five years, with global energy giant Gazprom leading the way. Although some of the Russian money has returned home, most of it remains abroad, largely in the EU and the United States. Many ex-socialist countries fear the Russian government is using its energy companies as foreign policy tools and in some cases, those fears have been grounded. But the outward expansion of Russian firms has become less motivated by politics as non-energy-related companies have begun their internationalization. Expansion or Exodus examines the vital issues surrounding Russia’s outward foreign direct investments, including: how a lower-middle income country has become a net capital exporter how larger export-oriented Russian companies have used Germany as entry to Europe how Russian direct investments in Poland led to corruption and political involvement why foreign direct investments in the Baltic States have been met with suspicion why natural resource-based companies have been main drivers of international growth of Russian economy and how manufacturing and telecommunication industries are catching up the development of a Lithuanian oil refinery from state-ownership to privatization by an American corporation to acquisition with Russian capital the international activities of the leading Russian companies in several industrial sectors the majors factors that form contemporary Russian business culture the negative features of receiving Russian investments the outward internationalization of Russia’s telecommunication company Mobile TeleSystems (MTS) and much more Expansion or Exodus is an invaluable resource for the international business community, policymakers, and academics.
Author: Katja Yafimava
Publisher:
ISBN: 9781784670771
Category : Natural gas
Languages : en
Pages : 35
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Book Description
Author: Jeffrey Mankoff
Publisher: Council on Foreign Relations
ISBN: 087609423X
Category : Business & Economics
Languages : en
Pages : 66
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Book Description
This Council Special Report explores the challenges faced by consumer and supplier alike in Europe and Eurasia. It looks at Russia's rise as an energy power, analyzing its control of supplies and delivery systems and its investments in energy infrastructure across Europe, as well as questions about the potential of its production. The report also examines Europe's difficulties in forging a common policy on energy supply and recommends a two-pronged strategy of integration and diversification. It urges Europe to integrate both internally -- developing a single EU gas market -- and externally -- tying Russia's energy sector to Europe and its more transparent regulations. It also recommends that Europe seek new sources of energy from both non-Russian suppliers and non-fossil fuels.
Author: Janusz Bugajski
Publisher: CSIS
ISBN: 9780892065455
Category : Political Science
Languages : en
Pages : 220
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Book Description
"Moscow's overarching ambition toward Europe is to expand the "Eurasian space" in which Russia is the dominant political player. For Moscow, this means transforming Europe into an appendage of the Russian sphere of influence and debilitating Euro-Atlanticism by undercutting Europe's connections with the United States. The author explains that the most effective and realistic long-term Western strategy toward Russia needs to combine "practical engagement" with "strategic assertiveness.""--BOOK JACKET.
