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Author: Sharon Dunwoody
Publisher: Hampton Press (NJ)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 388
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Book Description
Honors Jack M. McLeod as a significant force in the training of scholars and as a leader in the conduct of research. The editors have compiled chapters in this book that examine the major themes and enduring contributions of his work. In each case an author who worked with McLeod on the particular concept to that area was selected.
Author: Sharon Dunwoody
Publisher: Hampton Press (NJ)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 388
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Book Description
Honors Jack M. McLeod as a significant force in the training of scholars and as a leader in the conduct of research. The editors have compiled chapters in this book that examine the major themes and enduring contributions of his work. In each case an author who worked with McLeod on the particular concept to that area was selected.
Author: Robert S. Fortner
Publisher: John Wiley & Sons
ISBN: 1118770005
Category : Social Science
Languages : en
Pages : 1002
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Book Description
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Author: Lucy R. Ford
Publisher: SAGE Publications Limited
ISBN: 1529618622
Category : Social Science
Languages : en
Pages : 512
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Book Description
The SAGE Handbook of Survey Development and Application provides a practical resource that researchers can go to for cutting-edge tools to ensure they are employing the best survey research techniques. This handbook not only covers the classic and innovational skills and approaches involved at every step of the survey research process, but also centres itself around applied, how-to guidance to aid readers in best practice. Chapters engage with a broad range of topics including sampling issues, approaches to establishment of measurement equivalence, and the use of online labour pools in survey development. With contributions from a global community of leading and emerging scholars across a wide variety of disciplines, this Handbook is focused on being applicable and accessible across the social sciences. Containing over 120 tables and figures, checklists and tutorial guides, The SAGE Handbook of Survey Development and Application will serve as a one stop resource for survey research. This handbook serves as a touchstone for a variety of fields such as Organizational Behavior, Industrial & Organizational Psychology, Management, Psychology, Educational Research, Marketing, Public Policy, and others. PART 1: Conceptual Issues and Operational Definition PART 2: Research Design Considerations PART 3: Item Development PART 4: Scale Improvement Methods PART 5: Data Collection PART 6: Data Management and Analysis PART 7: Research Production and Dissemination PART 8: Applications
Author: Roger Haney
Publisher: Cambridge Scholars Publishing
ISBN: 1036411931
Category : Social Science
Languages : en
Pages : 409
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Book Description
Useful to both professional persuaders and students of media effects, this book presents theories and empirical research on methods of social influence, including advertising, agenda-setting, propaganda, public relations, and public communication campaigns. The reader first learns how source credibility affects persuasion and the theories that account for persuasion effects, followed by research on the third-person effect – the belief that others are affected by persuasion attempts, but not ourselves. A chapter on the effects of advertising follows, including effects on children, and research on subliminal messages. The third chapter presents theories and research on the notion of agenda-setting, and the finding that while the media may not be overly effective in persuasion, it is effective in getting the audience to believe issues covered by the media are the most important facing society. The final chapter covers the history of propaganda, the development of public relations, and the effectiveness of government campaigns, such as the Smokey the Bear campaign and various health campaigns.
Author: Bill Reader
Publisher: SAGE
ISBN: 1412974666
Category : Language Arts & Disciplines
Languages : en
Pages : 305
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Book Description
This is the first and only book to focus on how to understand and conduct research in this ever-increasing field.
Author: Gianpietro Mazzoleni
Publisher: John Wiley & Sons
ISBN: 1118290755
Category : Language Arts & Disciplines
Languages : en
Pages : 1804
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Book Description
The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library www.wileyicaencyclopedia.com Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association.
Author: Denis McQuail
Publisher: SAGE
ISBN: 9781412903714
Category : Language Arts & Disciplines
Languages : en
Pages : 628
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Book Description
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author: Robin L. Nabi
Publisher: SAGE Publications
ISBN: 1506319025
Category : Language Arts & Disciplines
Languages : en
Pages : 862
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Book Description
The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and applications to important social contexts. In light of this importance—as well as the rapid changes in the media environment that have occurred during the past 20 years—this Handbook explores where media effects research has been over the past several decades, and, equally important, contemplates where it should go in the years ahead. COVERAGE Part I offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. Part II focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. Part IV reflects a dominant trend in the media effects literature—that of persuasion and learning—and traces related theoretical perspectives through the various contexts in which media may have such effects. Part V explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. Part VI highlights a concern central and unique to the communication discipline—message medium—and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we think.
Author: Karin Wahl-Jorgensen
Publisher: Routledge
ISBN: 1135592004
Category : Language Arts & Disciplines
Languages : en
Pages : 1048
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Book Description
This Handbook charts the growing area of journalism studies, exploring the current state of theory and setting an agenda for future research in an international context. The volume is structured around theoretical and empirical approaches, and covers scholarship on news production and organizations; news content; journalism and society; and journalism in a global context. Emphasizing comparative and global perspectives, each chapter explores: Key elements, thinkers, and texts Historical context Current state of the art Methodological issues Merits and advantages of the approach/area of studies Limitations and critical issues of the approach/area of studies Directions for future research Offering broad international coverage from top-tier contributors, this volume ranks among the first publications to serve as a comprehensive resource addressing theory and scholarship in journalism studies. As such, the Handbook of Journalism Studies is a must-have resource for scholars and graduate students working in journalism, media studies, and communication around the globe.
Author: Charles R. Berger
Publisher: SAGE Publications
ISBN: 1452261857
Category : Language Arts & Disciplines
Languages : en
Pages : 601
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Book Description
This revision of a classic volume presents state-of-the-art reviews of established and emerging areas of communication science and provides an intellectual compass that points the way to future theorizing about communication processes. In this Second Edition of The Handbook of Communication Science, editors Charles R. Berger, Michael E. Roloff, and David Roskos-Ewoldsen bring together an impressive array of communication scholars to explore and synthesize the varying perspectives and approaches within the dynamic field of communication science. After first addressing the methods of research and the history of the field, the Handbook then examines the levels of analysis in communication (individual to macro-social), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media). Key Features: Draws on the scholarship and expertise of leading communication scholars who explore different aspects of the field Covers all facets of communication science, from the historical and theoretical to the practical and applied Covers the latest theoretical developments in the field, as well as alternative methodologies and levels of analysis Explores key communication contexts of the 21st century, including interpersonal dimensions of health communication, the scientific investigation of marital and family communication, and computer-mediated communication Includes incisive analyses, literature reviews, bibliographies, and suggestions for future research The Handbook of Communication Science, Second Edition, is an essential reference resource for scholars, practitioners, and students. It is appropriate for upper-level undergraduate or graduate courses in Communication and Media Studies and Mass Communication.
