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Author: Casey B. Hart
Publisher: Studies in New Media
ISBN: 9781498543415
Category : Video games
Languages : en
Pages : 166
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Book Description
This book examines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
Author: Casey B. Hart
Publisher: Studies in New Media
ISBN: 9781498543415
Category : Video games
Languages : en
Pages : 166
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Book Description
This book examines how the video game industry's economic strategies have changed over the past decade (2006-2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
Author: Casey B. Hart
Publisher: Lexington Books
ISBN: 1498543421
Category : Language Arts & Disciplines
Languages : en
Pages : 182
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Book Description
Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.
Author: Fleury James Fleury
Publisher: Edinburgh University Press
ISBN: 1474419232
Category : Digital media
Languages : en
Pages : 336
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Book Description
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Author: Matthew McCaffrey
Publisher: Cambridge University Press
ISBN: 1108839711
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Studies the economic order that governs virtual worlds and ways individuals work together to govern social relations in the digital space.
Author: Mark R. Johnson
Publisher: Bloomsbury Publishing USA
ISBN: 1501347268
Category : Games & Activities
Languages : en
Pages : 492
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Book Description
Casino games and traditional card games have rich and idiosyncratic histories, complex subcultures and player practices, and facilitate the flow of billions of dollars each year through casinos and card rooms, and between professional players and amateurs. They have nevertheless been overlooked by game scholars due to the negative ethical weight of “gambling” – with such games pathologized and labelled as deviance or mental illness, few look beyond to unpick the games, their players, and their communities. The Casino, Card and Betting Game Reader offers 25 chapters studying the communities playing these games, the distinctive cultures and practices that have emerged around them, their activities and beliefs and interpersonal relationships, and how these games influence – both positively and negatively – the lives and careers of millions of game players around the world. It is the first of a new series of edited collections, Play Beyond the Computer, dedicated to exploring the play of games beyond computers and games consoles.
Author: Joshua Jackson
Publisher: Rowman & Littlefield
ISBN: 1666915262
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Overcoming the Exploitation of Passion in Videogame Labor: Playing with Passion examines the intersection of passion, precarity, and collocation to pinpoint where and how interventions can be made towards better working conditions. Jackson contends that videogames and passion are inextricably linked and explores this intrinsic link where passion is expected and valorized, be it in the context of play, work, or culture. Passion, Jackson argues, is the connective tissue that sews together the shared experiences that people all over the world will undertake through videogames, including winning close matches, experiencing new worlds, and forging new friendships. This book interrogates the outcomes of labor, videogames, and passion colliding – work and play become inextricably linked, and suddenly a ‘passion for games’ becomes an insistent and expected ‘passion for work.’ This, Jackson ultimately posits, leads to the current reality of much of the videogame production industry, where passion is used as a workplace policing tool and a way to push workers to periods of extended work, or crunch periods. Through theorizations regarding passion, bodies, assembly, and assemblage, this text wrestles with what can be done to manifest real change in the videogame industry. Scholars of media studies, technology, and labor studies will find this book of particular interest.
Author: Pires, Paulo Botelho
Publisher: IGI Global
ISBN: 1668489600
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Author: Carolyn M. Cunningham
Publisher: Lexington Books
ISBN: 1498554571
Category : Language Arts & Disciplines
Languages : en
Pages : 191
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Book Description
Games Girls Play examines the role that video games play in girls’ lives, including how games structure girls’ leisure time, how playing video games constitutes different performances of femininity, and what influences girls to play or not play video games. Through interviews, focus groups, and qualitative content analyses, this book analyzes girls’ involvement with video games. It also examines different contexts in which discourses of girls and video games occur, including girl-oriented video games, activist efforts to change the video game industry, and informal education programs that teach girls video game design.
Author: Chang Yong Son
Publisher: Rowman & Littlefield
ISBN: 1666941522
Category : Language Arts & Disciplines
Languages : en
Pages : 191
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Book Description
Digital Technology and Communication Policy in Korea: From Infrastructure to Artificial Intelligence explores the overlap of politics, policy, and digital development in Korea. Despite attention to digital development and its socio-economic effects across the nation, more research must be devoted to studying how Korean communication policymakers and authorities have coped with innovative technologies and a rapidly changing communication landscape. Chang Yong Son argues that communications policymakers must balance regulatory safety and security commitments against the promotion of innovation and growth in the communication market. Scholars of communication, media studies, technology studies, and Asian studies will find this book of particular interest.
Author: Yılmaz Alışkan
Publisher: Rowman & Littlefield
ISBN: 166691844X
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
This book explores the capitalist exploitation of digital media where creativity is a fundamental element in the production of digital goods. Yılmaz Alışkan focuses in particular on open-source hardware communities in which hackers give up a considerable amount of free time and labour to produce open technology they are not compensated for.
