The Everything Guide To Writing Copy PDF Download
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Author: Steve Slaunwhite
Publisher: Simon and Schuster
ISBN: 1440524033
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Author: Steve Slaunwhite
Publisher: Simon and Schuster
ISBN: 1440524033
Category : Business & Economics
Languages : en
Pages : 352
Get Book Here
Book Description
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Author: Christie Craig
Publisher: Simon and Schuster
ISBN: 160550792X
Category : Language Arts & Disciplines
Languages : en
Pages : 239
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Book Description
Every year, thousands of romance manuscripts are submitted to publishers, but only the best are eventually published. This simple guide—written by two awardwinning romance novelists—will show readers what it takes to break into this highly competitive market and will provide them the information they need to get their manuscript out of the slush pile and onto the bookshelf. Readers will learn how to do the following techniques: build a story from premise to plot; add a fresh twist to a classic storyline; create compelling characters; write sizzling sex scenes that carry an emotional punch; research agents and markets; write a story that an editor can’t reject; and promote themselves and their work. New writers, and even experienced writers, will find the solid howto information here invaluable. This is a musthave for aspiring writers who want to write the perfect love story.
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: Luke Wallin
Publisher: Simon and Schuster
ISBN: 1440505497
Category : Language Arts & Disciplines
Languages : en
Pages : 304
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Book Description
Rev. ed. of: The everything guide to writing children's books / Lesley Bolton. c2002.
Author: Marcia Yudkin
Publisher: Infinity Publishing
ISBN: 0741406101
Category : Advertising
Languages : en
Pages : 1
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Book Description
Author: Mark Ellis
Publisher: Simon and Schuster
ISBN: 1440524289
Category : Language Arts & Disciplines
Languages : en
Pages : 275
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Book Description
Create your own illustrated world with The Everything Guide to Writing Graphic Novels! Watchmen. V for Vendetta. A History of Violence. The Sandman. 300. You’ve read them, you’ve loved them, and now you want to write and illustrate them. The Everything Guide to Writing Graphic Novels is your shot at the big time. Whether you want to go as dark as Sin City, as funny as Bone, or as poignant as Maus, this book shows you how to do it all. You’ll learn how to: -Develop memorable characters -Create intricate storylines -Illustrate, lay out, and design panels that pop -Letter your dialogue -Market and promote your work It’s all here for you. Professional graphic novelists Mark Ellis and Melissa Martin Ellis show you the ropes of the industry and how to make your graphic novel matter. They help you to take the ideas out of your head and put them onto the page. Lavishly illustrated with more than 100 drawings, this guide also features full-color examples of Mark Ellis’s distinctive graphic style. Dramatic? Humorous? Off-beat? With pen in hand, it’s up to you. A whole universe of characters and volumes of stories are waiting to be created—now give them life!
Author: Jonathan Kranz
Publisher: John Wiley & Sons
ISBN: 1118069935
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 9780805011944
Category : Language Arts & Disciplines
Languages : en
Pages : 372
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Book Description
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.
Author: Kim Kavin
Publisher: Simon and Schuster
ISBN: 1605502774
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Author: Nicki Krawczyk
Publisher: Rockridge Press
ISBN: 9781638079477
Category : Business & Economics
Languages : en
Pages :
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Book Description
Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101--Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies--Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more--Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
