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Author: Mandy Sha
Publisher: RTI Press
ISBN: 1934831239
Category : Social Science
Languages : en
Pages : 290
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Book Description
Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just “the numbers.” Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential. Praise for The Essential Role of Language in Survey Research “This book highlights the importance of language issues for data quality, provides frameworks for conceptualizing the underlying processes, presents diverse methods for identifying problems at an early stage, and illustratesand evaluates potential solutions in the form of improved translation and pretesting procedures.” --Daphna Oyserman and Norbert Schwarz, University of Southern California “The role of language and issues of language are particularly salient for multinational, multiregional, or multicultural (3MC) comparative surveys that are designed to collect data and compare findings from two or more populations. This book highlights the critical need to consider a range ofissues pertaining to language at various aspects and stages of 3MC survey design and implementation.” --Julie de Jong, Kristen Cibelli Hibben, and Jennifer Kelley, University of Michigan, and Dorothée Behr, GESIS–Leibniz Institute for the Social Sciences, Germany “The need to reach increasingly diverse target populations requires survey researchers to be ever more aware of the role of verbal and nonverbal language in the survey research process. This book provides a great resource for readers new to the subject, as well as experts, seeking to understand the implications of language for survey design, implementation, and resulting data quality.” --Antje Kirchner, RTI International, and Coeditor of Big Data Meets Survey Science: A Collection of Innovative Methods “Covering a range of topics fundamental to high-quality surveys in cross-cultural contexts, this new volume features ‘language’ in its varied roles within survey methodology and practice, including questionnaire design, translation, and fieldwork implementation for quantitative and qualitative research. The Essential Role of Language in Survey Research uses in-country examples and analyses from across the globe to underscore specific challenges that survey researchers confront in their work.” --Patrick Moynihan and Martha McRoy, Pew Research Center
Author: Mandy Sha
Publisher: RTI Press
ISBN: 1934831239
Category : Social Science
Languages : en
Pages : 290
Get Book Here
Book Description
Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just “the numbers.” Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential. Praise for The Essential Role of Language in Survey Research “This book highlights the importance of language issues for data quality, provides frameworks for conceptualizing the underlying processes, presents diverse methods for identifying problems at an early stage, and illustratesand evaluates potential solutions in the form of improved translation and pretesting procedures.” --Daphna Oyserman and Norbert Schwarz, University of Southern California “The role of language and issues of language are particularly salient for multinational, multiregional, or multicultural (3MC) comparative surveys that are designed to collect data and compare findings from two or more populations. This book highlights the critical need to consider a range ofissues pertaining to language at various aspects and stages of 3MC survey design and implementation.” --Julie de Jong, Kristen Cibelli Hibben, and Jennifer Kelley, University of Michigan, and Dorothée Behr, GESIS–Leibniz Institute for the Social Sciences, Germany “The need to reach increasingly diverse target populations requires survey researchers to be ever more aware of the role of verbal and nonverbal language in the survey research process. This book provides a great resource for readers new to the subject, as well as experts, seeking to understand the implications of language for survey design, implementation, and resulting data quality.” --Antje Kirchner, RTI International, and Coeditor of Big Data Meets Survey Science: A Collection of Innovative Methods “Covering a range of topics fundamental to high-quality surveys in cross-cultural contexts, this new volume features ‘language’ in its varied roles within survey methodology and practice, including questionnaire design, translation, and fieldwork implementation for quantitative and qualitative research. The Essential Role of Language in Survey Research uses in-country examples and analyses from across the globe to underscore specific challenges that survey researchers confront in their work.” --Patrick Moynihan and Martha McRoy, Pew Research Center
Author: Mandy Sha
Publisher:
ISBN: 9781934831243
Category :
Languages : en
Pages : 290
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Book Description
Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073
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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author: Keith F Punch
Publisher: SAGE
ISBN: 1446234924
Category : Social Science
Languages : en
Pages : 140
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Book Description
Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch′s bestselling Introduction to Social Research (SAGE, 1998). It represents a short, practical `how-to′ book on a central methodology technique aimed at the beginning researcher. The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. The book then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful. It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience.
Author: Valerie M. Sue
Publisher: SAGE
ISBN: 1412992257
Category : Computers
Languages : en
Pages : 265
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Book Description
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish
Author: Erin E. Ruel
Publisher: SAGE
ISBN: 1452235279
Category : Reference
Languages : en
Pages : 361
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Book Description
Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research including survey design, implementation and continuing data management.
Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author: Zoltán Dörnyei
Publisher: Routledge
ISBN: 1135262527
Category : Language Arts & Disciplines
Languages : en
Pages : 200
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Book Description
Questionnaires in Second Language Research: Construction, Administration, and Processing is the first guide in the second language field devoted to the question of how to produce and use questionnaires as reliable and valid research instruments. It offers a thorough overview of the theory of questionnaire design, administration, and processing, made accessible by concrete, real-life second language research applications. This Second Edition features a new chapter on how an actual scientific instrument was developed using the theoretical guidelines in the book, and new sections on translating questionnaires and collecting survey data on the Internet. Researchers and students in second language studies, applied linguistics, and TESOL programs will find this book invaluable, and it can also be used as a textbook for courses in quantitative research methodology and survey research in linguistics, psychology, and education departments.
Author: David H. Folz
Publisher: SAGE
ISBN: 0761901531
Category : Political Science
Languages : en
Pages : 210
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Book Description
This basic introduction to survey research for public administration is organised around the fundamental stages of the research process - planning, design, implementation, analysis and presentation
Author: Lesley Andres
Publisher: SAGE Publications
ISBN: 1849208131
Category : Social Science
Languages : en
Pages : 209
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Book Description
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: * Designing your research * Ethical issues * Developing your survey questions * Sampling * Budgeting, scheduling and managing your time * Administering your survey * Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
