Author: Daniel Terdiman
Publisher: John Wiley & Sons
ISBN: 0470179147
Category : Business & Economics
Languages : en
Pages : 326
Book Description
"You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign."--Jacket.