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Author: John Baker Opdycke
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 466
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Author: John Baker Opdycke
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 466
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Author: Daniel Defoe
Publisher:
ISBN:
Category :
Languages : en
Pages : 368
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Author: John B. Opdycke
Publisher: Forgotten Books
ISBN: 9781330064122
Category : Business & Economics
Languages : en
Pages : 460
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Excerpt from The English of Commerce Definition. - Language must be adapted to the work required of it. Our great writers and speakers became great as writers and speakers because they were careful to adapt the language they used to the time and the place and the subject and the circumstance. English for business-building purposes must be adapted. It has its technique and its vocabulary just as English for any other special purpose has. The style of business English is the style of the spoken word. The better the spoken word, the better its written form is adapted for business-building purposes. Business style is correct, crisp, strong, specific, and beautiful - beautiful with the glory of the athlete's body. In it there is no atom of waste, but in every fiber the dynamic force of attraction, interest, and persuasion to action. Practically all men can run to catch a train; few could run successfully in an athletic contest. Walking is a natural function; marching on the parade grounds under military supervision is an additional matter. Not long ago the author asked a group of two thousand commercial high school pupils the following questions: "Who was the father of Ivanhoe?" "Who influenced Silas Marner's life for the better?" "What caused the downfall of Julius Cæsar?" "What is the meaning of joust, miser, tribune?" The correct answers came forth promptly, spontaneously, even thunderously. And this was good. Then he asked: "Where is the National Cash Register manufactured?" "Where does our supply of leather come from?" "What is our national debt?" About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Daniel Defoe
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 398
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Author: Tamah Sherman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501506838
Category : Language Arts & Disciplines
Languages : en
Pages : 380
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This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.
Author: John Baker Opdycke
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 475
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Author: Daniel Defoe
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: John B. Opdycke
Publisher: Forgotten Books
ISBN: 9780332928098
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Excerpt from The English of Commerce It is by no means to be implied that the order of presentation is the only order of study. In general, the first four chapters belong in the early terms of a business course; chapters five, six, seven, and eight in the later terms. Though the process of education is as yet neither an exact science nor a finished art, it has nevertheless pro gressed sufficiently to make the rigid prescription of certain subject matter for certain terms or years a very dangerous procedure. Age and aptitude of pupils and aim and arrangement of courses would make hard and fast rules in this matter undesirable, were they possible. The teaching point is the compass. Chapters in the book and sections in the chapters must be selected as and when needed. While the development has been kept continuous from beginning to end, the division of subject matter is everywhere sufficiently detached to render adjustment to varying classroom needs easy and natural. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Daniel Defoe
Publisher: Rowman & Littlefield Pub Incorporated
ISBN: 9780678003169
Category :
Languages : en
Pages : 408
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Author:
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ISBN:
Category :
Languages : en
Pages :
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