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Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 24
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 24
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Book Description
Author: Ravi Kumar
Publisher: GRIN Verlag
ISBN: 3656988579
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions of consumer behavior. As given in a book published by sage publication “Consumer behavior is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al., 2001)”. This definition is widely used mostly everywhere. Consumer behavior doesn’t mean that it’s just about how consumer behavior while buying a product or services its more about the steps that consumer and his/her mind will go through before purchasing any product, the psychological factors plays a vital in the selection of the steps and the product or services that can include, the attitude and the thought process of the consumer getting effected by his background where is he/she is coming from, the environment around the consumer also affects the decision making power.
Author: United Marketing Services (Lubbock, Tex.)
Publisher:
ISBN:
Category : Sales promotion
Languages : en
Pages : 32
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Book Description
Author: Anthony Abaidoo
Publisher: GRIN Verlag
ISBN: 3668532915
Category : Business & Economics
Languages : de
Pages : 50
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Book Description
Wissenschaftliche Studie aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case study. The study used both quantitative and qualitative research techniques. In achieving the research objectives both primary and secondary data was used. The primary data was collected through questionnaires. Using a simple random technique 20 employees and 80 customers of Watanmal Group were interviewed. The findings of the study showed that all respondents (100%) are aware of the sales promotion strategy of Watanmal Group. Majority of respondents (48%) are more aware of Buy-one-get-one free promotional strategy and 24% are also aware of free sample promotional strategy. Results from the study showed that, the most effective promotional strategy is the use of Buy-one-get-one free strategy (58%), followed by free sample (22%) and price discounts (15%). Using a 5 point likert scale technique anchored on 1 – Strongly Disagree, 2- Disagree, 3- Uncertain, 4- Agree, and 5- Strongly Agree, the study found that, sales promotion strategy influence consumer behaviour. The study recommend strongly that Watanmal Group should increase their sales promotion strategies in order to increase their sales and market share since it was found that sales promotion influence the purchase pattern of consumers.
Author: Gianluigi Guido
Publisher: Springer Science & Business Media
ISBN: 9780792373247
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.
Author: Frank R. Kardes
Publisher: Psychology Press
ISBN: 1135601801
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Author: Scott A. Neslin
Publisher: Now Publishers Inc
ISBN: 1601982801
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Promotion Dynamics presents a comprehensive overview of the various dynamic effects of sales promotions.
Author: Tat Huei Cham
Publisher:
ISBN:
Category :
Languages : en
Pages : 16
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Book Description
Consumers' purchasing behaviors and their post-purchase outcomes are considered a significant aspects of consumer research. It was acknowledged that accessing consumers' purchasing behavior can have great impact on business profitability and sustainability in the long run. Hence, the aim of this study is to identify and highlight the importance of customer characteristics and marketing stimuli (e.g. product packaging, broad assortment, prominent display and price promotion) on customers' purchase behavior towards Ready-to-Drink (RTD) products in the Malaysian context. A total of 380 customers from across several hypermarkets in Klang Valley, Malaysia completed the survey questionnaire. The data collected was further analyzed with SEM-AMOS. Findings from the structural analysis indicated that customer characteristic and the elements in marketing stimuli (price promotion, prominent display, broad assortment and product packaging) have significant positive direct effect on consumer impulse purchase behavior.
Author: G. R. Foxall
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
Author: Robert Blair
Publisher: John Wiley & Sons
ISBN: 0813812178
Category : Technology & Engineering
Languages : en
Pages : 297
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Book Description
The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media ("if it bleeds, it leads") tends to have a negative impact on consumer perceptions about conventional food. Until recently, more and more consumers in many countries were opting to buy organic food over conventional food, resulting in a radical shift in food retailing. This was due to concerns over chemical residues, food poisoning resulting in recalls, food scares such as "mad-cow" disease, issues like gene-modified (GM foods), antibiotics, hormones, cloning and concerns over the way plants and animals are being grown commercially as food sources. As a result there has been an expansion of the organic industry and the supply of organic foods at farmers' markets, supermarkets and specialty stores. Organic Production and Food Quality: A Down to Earth Analysis is the first comprehensive book on how organic production methods influence the safety and quality of foods, based on an unbiased assessment of the latest scientific findings. The title is a 'must-have' for everyone working within the food industry. Comprehensive explanation of organic production methods and effects on the safety and quality of foods Authoritative, unbiased and up-to-date examination of relevant global scientific research Answers the questions of whether organic food is more nutritious and/or more healthy
