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Author: Martins, Carlos
Publisher: IGI Global
ISBN: 1799818454
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
Author: Martins, Carlos
Publisher: IGI Global
ISBN: 1799818454
Category : Business & Economics
Languages : en
Pages : 267
Get Book Here
Book Description
The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
Author: Michael M. Galer
Publisher: Createspace Independent Publishing Platform
ISBN: 9781973917809
Category :
Languages : en
Pages : 146
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Book Description
Good customer service makes for happy customers. Happy employees make for good customer service.
Author: Rohit Deshpande
Publisher: SAGE
ISBN: 0761916938
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Author: Larry K. Yarbrough
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 366
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Book Description
Author: James Mathewson
Publisher: IBM Press
ISBN: 0133375617
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing
Author: Elearn
Publisher: Routledge
ISBN: 1136383247
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it’s not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference. Understand market orientation and what it means for you Recognise ways you can contribute to customer value in your organisation. Explore how to improve customer satisfaction and customer relationships Evaluate your competitive advantage and changes that could be made to structure, products and services to enhance the offer Identify techniques for developing new markets and products.
Author: Dr. Muhammad Zia ur Rehman
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Purpose - This study develops and tests a model of Customer oriented behavior and Market orientation based on Professionalism, rewards and job satisfaction.Design/methodology/approach - It was a quantitative study that measures, the hypothesized relationship of above stated variables. The model was tested empirically in Pakistan, using convenient sampling approach for data collection. The service sector is selected for our survey, and health professionals were our respondents. Findings - Our findings provide an insight into the effect of professionalism and rewards on market orientation as well as impact of market orientation on customer oriented behavior of health employees. The results indicate that professionalism and rewards have significant impact on market orientation. But rewards have more strong impact than professionalism. On the other hand Market orientation is positive related with job satisfaction and customer oriented behavior. But the moderating role of job satisfaction to the relation of market orientation and customer oriented behavior is not proved significant. Research limitations/implications - This study involved only one service industry (health sector) and with small sample. However the model and relationship described in this study can be replicated in other settings or on longitudinal bases.Practical implications - By using our results and implication, health sector may be able to well mange the service providers and the market orientation of their employees in order to satisfy their customers.
Author: Christian Homburg
Publisher:
ISBN: 9783893332250
Category :
Languages : en
Pages : 70
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Book Description
Author: Areti Krepapa
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Silvestri, Cecilia
Publisher: IGI Global
ISBN: 1799814211
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
