Author: Sunshine Liang Lai
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 250
Book Description
A strong market demand for safe and quality dairy products provides New Zealand dairy companies with the opportunities to expand their businesses by entering the Chinese market. An in-depth understanding of Chinese consumer perceptions on New Zealand's added-value dairy products is essential for New Zealand companies who wish to develop their businesses in China. Currently there is limited knowledge of the potential impacts of Chinese cultural norms on New Zealand's added-value dairy products and subsequently how these dairy products can be designed specifically to suit the values and needs of Chinese consumers. This study explores these areas and provides New Zealand companies with a more in-depth understanding of the Chinese market. This study adopted a focus group method and focus groups were conducted in four Chinese cities with representatives of Chinese consumers of dairy products. These focus groups investigated the general perceptions of Chinese consumers towards New Zealand's dairy products and the cultural norms associated with different aspects of these products, including: product design, brand design and packaging design. The key findings of this study indicate that although New Zealand's clean, green, natural environment has a positive effect on the Chinese consumers' perceptions of New Zealand's dairy products, this environmental factor did not translate to an obvious competitive advantage for New Zealand's dairy products in Chinese consumer perceptions. In the case of developing a dairy product for Chinese consumers, product design, brand design and packaging design are strongly related to the Chinese tradition of gift-giving and Chinese face psychology. These Chinese cultural norms are also evolving as young Chinese consumers are subject to Western cultural influences. In order for New Zealand companies to succeed in the Chinese market, they must have a better understanding of these Chinese cultural norms. Future research should adopt a mixed-methods design approach by incorporating a quantitative research method to increase coverage of geographical areas and the number of participants. In addition, future research can look into the marketing strategies adopted by different international and local Chinese dairy companies used to promote their products in China.
The Effects of Cultural Norms on New Zealand's Added-value Dairy Products in China
Author: Sunshine Liang Lai
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 250
Book Description
A strong market demand for safe and quality dairy products provides New Zealand dairy companies with the opportunities to expand their businesses by entering the Chinese market. An in-depth understanding of Chinese consumer perceptions on New Zealand's added-value dairy products is essential for New Zealand companies who wish to develop their businesses in China. Currently there is limited knowledge of the potential impacts of Chinese cultural norms on New Zealand's added-value dairy products and subsequently how these dairy products can be designed specifically to suit the values and needs of Chinese consumers. This study explores these areas and provides New Zealand companies with a more in-depth understanding of the Chinese market. This study adopted a focus group method and focus groups were conducted in four Chinese cities with representatives of Chinese consumers of dairy products. These focus groups investigated the general perceptions of Chinese consumers towards New Zealand's dairy products and the cultural norms associated with different aspects of these products, including: product design, brand design and packaging design. The key findings of this study indicate that although New Zealand's clean, green, natural environment has a positive effect on the Chinese consumers' perceptions of New Zealand's dairy products, this environmental factor did not translate to an obvious competitive advantage for New Zealand's dairy products in Chinese consumer perceptions. In the case of developing a dairy product for Chinese consumers, product design, brand design and packaging design are strongly related to the Chinese tradition of gift-giving and Chinese face psychology. These Chinese cultural norms are also evolving as young Chinese consumers are subject to Western cultural influences. In order for New Zealand companies to succeed in the Chinese market, they must have a better understanding of these Chinese cultural norms. Future research should adopt a mixed-methods design approach by incorporating a quantitative research method to increase coverage of geographical areas and the number of participants. In addition, future research can look into the marketing strategies adopted by different international and local Chinese dairy companies used to promote their products in China.
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 250
Book Description
A strong market demand for safe and quality dairy products provides New Zealand dairy companies with the opportunities to expand their businesses by entering the Chinese market. An in-depth understanding of Chinese consumer perceptions on New Zealand's added-value dairy products is essential for New Zealand companies who wish to develop their businesses in China. Currently there is limited knowledge of the potential impacts of Chinese cultural norms on New Zealand's added-value dairy products and subsequently how these dairy products can be designed specifically to suit the values and needs of Chinese consumers. This study explores these areas and provides New Zealand companies with a more in-depth understanding of the Chinese market. This study adopted a focus group method and focus groups were conducted in four Chinese cities with representatives of Chinese consumers of dairy products. These focus groups investigated the general perceptions of Chinese consumers towards New Zealand's dairy products and the cultural norms associated with different aspects of these products, including: product design, brand design and packaging design. The key findings of this study indicate that although New Zealand's clean, green, natural environment has a positive effect on the Chinese consumers' perceptions of New Zealand's dairy products, this environmental factor did not translate to an obvious competitive advantage for New Zealand's dairy products in Chinese consumer perceptions. In the case of developing a dairy product for Chinese consumers, product design, brand design and packaging design are strongly related to the Chinese tradition of gift-giving and Chinese face psychology. These Chinese cultural norms are also evolving as young Chinese consumers are subject to Western cultural influences. In order for New Zealand companies to succeed in the Chinese market, they must have a better understanding of these Chinese cultural norms. Future research should adopt a mixed-methods design approach by incorporating a quantitative research method to increase coverage of geographical areas and the number of participants. In addition, future research can look into the marketing strategies adopted by different international and local Chinese dairy companies used to promote their products in China.
China, New Zealand, and the Complexities of Globalization
Author: Tim Beal
Publisher: Springer
ISBN: 1137516909
Category : Business & Economics
Languages : en
Pages : 301
Book Description
The book examines the expansion of investment and trade between China and New Zealand, and its changing composition within the political framework, especially the 2008 Free Trade Agreement. Particular attention is paid to China’s volatile agrifood market, where New Zealand dairy products play an important role for both countries. The New Zealand-China economic relationship – asymmetrical and complementary, but with increasing competition from domestic production – is a case study of the complexities of globalization and the interplay of economic imperatives, political pressures and cultural factors. China is now New Zealand’s main economic partner and a major source of migrants, tourists and students. This proposed study on how New Zealand and China manage their grave dissimilarities and disparities in growing, ever close economic ties will be of interest to academics, policy analysts, economic/trade decision makers, and business practitioners.
Publisher: Springer
ISBN: 1137516909
Category : Business & Economics
Languages : en
Pages : 301
Book Description
The book examines the expansion of investment and trade between China and New Zealand, and its changing composition within the political framework, especially the 2008 Free Trade Agreement. Particular attention is paid to China’s volatile agrifood market, where New Zealand dairy products play an important role for both countries. The New Zealand-China economic relationship – asymmetrical and complementary, but with increasing competition from domestic production – is a case study of the complexities of globalization and the interplay of economic imperatives, political pressures and cultural factors. China is now New Zealand’s main economic partner and a major source of migrants, tourists and students. This proposed study on how New Zealand and China manage their grave dissimilarities and disparities in growing, ever close economic ties will be of interest to academics, policy analysts, economic/trade decision makers, and business practitioners.
Methods in Consumer Research, Volume 1
Author: Gaston Ares
Publisher: Woodhead Publishing
ISBN: 0081012586
Category : Technology & Engineering
Languages : en
Pages : 652
Book Description
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
Publisher: Woodhead Publishing
ISBN: 0081012586
Category : Technology & Engineering
Languages : en
Pages : 652
Book Description
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
Handbook of the International Political Economy of Agriculture and Food
Author: Alessandro Bonanno
Publisher: Edward Elgar Publishing
ISBN: 1782548262
Category : Social Science
Languages : en
Pages : 385
Book Description
This book tackles the central question of the political and structural changes and characteristics that govern agriculture and food. Original contributions explore this highly globalized economic sector by analyzing salient geographical regions and sub
Publisher: Edward Elgar Publishing
ISBN: 1782548262
Category : Social Science
Languages : en
Pages : 385
Book Description
This book tackles the central question of the political and structural changes and characteristics that govern agriculture and food. Original contributions explore this highly globalized economic sector by analyzing salient geographical regions and sub
Animal Nutrition Science
Author: Gordon McL. Dryden
Publisher: CABI
ISBN: 1845934121
Category : Technology & Engineering
Languages : en
Pages : 314
Book Description
"Animal Nutrition Science introduces the fundamental topics of animal nutrition, in a treatment which deals with terrestrial animals in general. The subjects covered include nutritional ecology and the evolution of feeding styles, nutrients (including minerals, vitamins and water) and their functions, food composition and methods of evaluating foods, mammalian and microbial digestion and the supply of nutrients, control and prediction of food intake, quantitative nutrition and ration formulation, methods of investigating nutritional problems, nutritional genomics, nutrition and the environment, and methods of feed processing and animal responses to processed foods." -- Publisher's description.
Publisher: CABI
ISBN: 1845934121
Category : Technology & Engineering
Languages : en
Pages : 314
Book Description
"Animal Nutrition Science introduces the fundamental topics of animal nutrition, in a treatment which deals with terrestrial animals in general. The subjects covered include nutritional ecology and the evolution of feeding styles, nutrients (including minerals, vitamins and water) and their functions, food composition and methods of evaluating foods, mammalian and microbial digestion and the supply of nutrients, control and prediction of food intake, quantitative nutrition and ration formulation, methods of investigating nutritional problems, nutritional genomics, nutrition and the environment, and methods of feed processing and animal responses to processed foods." -- Publisher's description.
Agricultural Outlook
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 60
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 60
Book Description
Consumer Behaviour
Author: Leon Schiffman
Publisher: Pearson Higher Education AU
ISBN: 1486014348
Category : Business & Economics
Languages : en
Pages : 729
Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Publisher: Pearson Higher Education AU
ISBN: 1486014348
Category : Business & Economics
Languages : en
Pages : 729
Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Gardeners' Chronicle
Author:
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 866
Book Description
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 866
Book Description
The Gardeners' Chronicle
Author:
Publisher:
ISBN:
Category : Horticulture
Languages : en
Pages : 504
Book Description
Publisher:
ISBN:
Category : Horticulture
Languages : en
Pages : 504
Book Description
New Zealand Journal of Agricultural Research
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 146
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 146
Book Description