The Effect of Information Technology on Business and Marketing Intelligence Systems PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Effect of Information Technology on Business and Marketing Intelligence Systems PDF full book. Access full book title The Effect of Information Technology on Business and Marketing Intelligence Systems by Muhammad Alshurideh. Download full books in PDF and EPUB format.
Author: Muhammad Alshurideh
Publisher: Springer Nature
ISBN: 3031123824
Category : Computers
Languages : en
Pages : 2536
Get Book Here
Book Description
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Author: Muhammad Alshurideh
Publisher: Springer Nature
ISBN: 3031123824
Category : Computers
Languages : en
Pages : 2536
Get Book Here
Book Description
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Author: Steen Høyrup
Publisher: Springer
ISBN: 1137014768
Category : Business & Economics
Languages : en
Pages : 450
Get Book Here
Book Description
Presents research in Employee-Driven Innovation, an emergent field of study that meets the demand for exploiting new innovative potentials in organizations. There is a growing interest in creating new knowledge in innovation, emphasizing human resources and social processes. The authors intend to take the global lead in research on these areas.
Author: Dr. Juan Gabriel Cegarra Navarro
Publisher: Academic Conferences and publishing limited
ISBN: 1910810002
Category : Business & Economics
Languages : en
Pages : 528
Get Book Here
Book Description
These proceedings represent the work of presenters at the 7th European Conference on Intellectual Capital (ECIC 2015). This year the conference is being hosted by The Technical University of Cartagena, Spain on the 9-10 April 2015. The Conference Co-Chairs are Dr. Eva Martinez Caro, Dr. María Eugenia Sánchez & Dr. David Cegarra Leiva from the Technical University of Cartagena and the Programme Chair is Dr. Juan Gabriel Cegarra Navarro also from the Technical University of Cartagena. The opening keynote address is by Constantin Bratianu, Bucharest University of Economic Studies, Romania on the topic of “A Dynamic Perspective on Intellectual Capital” Dr Scott Erickson from the School of Business, Ithaca College and Dr Helen Rothberg, Marist College, Poughkeepsie, USA will address the topic “Does intellectual capital have a role in making the big strategic decisions? On the second day of the conference Dr José Maria Viedma Marti from the Polytechnic University of Catalonia in Barcelona, Spain will talk about xxxx. The primary aim of this conference is to contribute to the further advancement of intellectual capital theory and practice. The conference provides a platform for presenting findings and ideas for the intellectual capital community and associated fields. The range of people, issues and the mix of approaches followed will ensure an interesting two days. 115 abstracts were received for this conference. After the double blind, peer review process there are 43 academic papers, 13 PhD papers and 2 Masters Research Papers and 1 Work In Progress Paper published in these Conference Proceedings. These papers represent truly global research from some xx different countries, including the Albania, Australia, Austria, Canada, Czech Republic, Espana, Finland, France, Germany, Hungary, Indonesia, Italy, Kazakhstan, Malaysia Netherlands, Nigeria, Pakistan, Portugal, Romania, Russia, Slovakia, Spain Thailand, United Arab Emirates, UK and the USA
Author: Group of Authors
Publisher: Czech Institute of Academic Education
ISBN: 8088203384
Category : Business & Economics
Languages : en
Pages : 136
Get Book Here
Book Description
Academic conferences: Management, Economics, Business and Marketing (IAC-MEBM) Engineering, Robotics, IT and Nanotechnology (IAC-ERITN) Global Education, Teaching and Learning (IAC-GETL)
Author: Charles Edquist
Publisher: Edward Elgar Publishing
ISBN: 1843762870
Category : Technology & Engineering
Languages : en
Pages : 226
Get Book Here
Book Description
This book is an important addition to what can be broadly referred to as the national systems of innovation (NSI) approach. The particular contribution of the book is in the examination of the employment effects of innovation, something only indirectly considered hitherto. . . It is a thorough integration of existing knowledge on the key employment implications of innovation. . . Rachel Parker, Labour and Industry This is a highly readable, non-technical book . . . a highly clear and well-argued book that should be useful for policymakers and higher education alike. It brings together much of the most recent and useful literature in the area of innovation, employment and related public policy. It is an opportune addition to the existing documentation on the subject. Journal of Economics / Zeitschrift für Nationalökonomie Which kinds of growth lead to increased employment and which do not? This is one of the questions that this important volume attempts to answer. The book explores the complex relationships between innovation, growth and employment that are vital for both research into, and policy for, the creation of jobs. Politicians claiming that more rapid growth would remedy unemployment do not usually specify what kind of growth is meant. Is it, for example, economic (GDP) or productivity growth? Growing concern over jobless growth requires both policymakers and researchers to make such distinctions, and to clarify their employment implications. The authors initially address their theoretical approach to, and conceptualization of, innovation and employment, where the distinction between process and product innovations and between high-tech and low-tech goods and services are central. They go on to address the relationship between innovation and employment, using empirical material to analyse the effects that different kinds of innovations have upon job creation and destruction. Finally, the volume summarizes the findings and addresses conclusions as well as policy implications. This book will be of great interest to those involved in research and policy in the fields of macroeconomics (economic growth and employment), industrial economics and innovation.
Author: Steven de Haes
Publisher: Academic Conferences Limited
ISBN: 1910309419
Category : Information resources
Languages : en
Pages : 406
Get Book Here
Book Description
Author: Eric Tsui
Publisher: Academic Conferences Limited
ISBN: 1906638853
Category :
Languages : en
Pages : 686
Get Book Here
Book Description
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
ISBN: 1466636564
Category : Business & Economics
Languages : en
Pages : 307
Get Book Here
Book Description
With the proper management, knowledge-based resources (human capital, relational capital, structural capital) aim to contribute to the creation of a competitive advantage not only for companies and institutions, but also for nations and economic regions. Intellectual Capital Strategy Management for Knowledge-Based Organizations brings together new perspectives on the knowledge-based view of strategy management as it considers the role of companies, organizations, and nations in the storage and measurement of their knowledge. This book is useful for industry leaders, practitioners, academics and scholars interested in emerging aspects of knowledge management and industry services.
Author: Dr Kenneth A. Grant and Dr Sean Wise
Publisher: Academic Conferences and publishing limited
ISBN: 191081086X
Category : Business & Economics
Languages : en
Pages : 439
Get Book Here
Book Description
Author: Federica Ricceri
Publisher: Routledge
ISBN: 1134139829
Category : Business & Economics
Languages : en
Pages : 291
Get Book Here
Book Description
It is widely held that the successful management of knowledge resources within industry creates value. However, how this value is created is less clear. This book explores the management of knowledge resources in organisations. Several of the frameworks which have been created around the world to manage knowledge resources are examined and the book
