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Author: Ernest Sternberg
Publisher: Bloomsbury Publishing USA
ISBN: 1567509444
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies, and labor performances, he examines how businesses endow products with evocative meaning. It has become common wisdom that we live in a postindustrial information society in which data and calculation underlie wealth. But now that information is as routinely produced as industrial or agricultural goods, businesses are discovering that they best achieve competitive advantage by producing what consumers most dearly seek—personal meaning. The 21st-century economy produces just that: not merely information, but evocative images; not just commodities, but meaning-laden icons. As Sternberg shows, foods now appeal through their sensuality and nostalgia; houses and stores draw customers through their exoticism; people sell their labor through the deliberate performance of the self for the market; and tourist destinations offer up carefully crafted thematic experiences. Whereas farms, factories, and information processors once stood at the core of the economy, now movie studios do, producing the product valued above all, meaningful content, from which downstream firms acquire the themes that animate desire. Now that meaning pervades production, Sternberg argues, modes of inquiry once reserved for the humanities make sense in the study of the economy. Drawing on art history and aesthetics, he introduces iconography as a mode of cultural analysis adapted to the study of commercial production. Through comparative studies of diverse economic sectors, ranging from food processing to tourism, Sternberg carries out an iconographic analysis of the new economy. This is a provocative study for scholars, students, and professionals dealing with marketing and consumer research, culture and media studies, socio-economics, and economic geography.
Author: Ernest Sternberg
Publisher: Bloomsbury Publishing USA
ISBN: 1567509444
Category : Business & Economics
Languages : en
Pages : 190
Get Book Here
Book Description
Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies, and labor performances, he examines how businesses endow products with evocative meaning. It has become common wisdom that we live in a postindustrial information society in which data and calculation underlie wealth. But now that information is as routinely produced as industrial or agricultural goods, businesses are discovering that they best achieve competitive advantage by producing what consumers most dearly seek—personal meaning. The 21st-century economy produces just that: not merely information, but evocative images; not just commodities, but meaning-laden icons. As Sternberg shows, foods now appeal through their sensuality and nostalgia; houses and stores draw customers through their exoticism; people sell their labor through the deliberate performance of the self for the market; and tourist destinations offer up carefully crafted thematic experiences. Whereas farms, factories, and information processors once stood at the core of the economy, now movie studios do, producing the product valued above all, meaningful content, from which downstream firms acquire the themes that animate desire. Now that meaning pervades production, Sternberg argues, modes of inquiry once reserved for the humanities make sense in the study of the economy. Drawing on art history and aesthetics, he introduces iconography as a mode of cultural analysis adapted to the study of commercial production. Through comparative studies of diverse economic sectors, ranging from food processing to tourism, Sternberg carries out an iconographic analysis of the new economy. This is a provocative study for scholars, students, and professionals dealing with marketing and consumer research, culture and media studies, socio-economics, and economic geography.
Author: Marie-José Mondzain
Publisher: Stanford University Press
ISBN: 9780804741019
Category : Art
Languages : en
Pages : 284
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Book Description
This book argues that the extraordinary force of the image in contemporary life?the contemporary imaginary?can be traced back to the Byzantine iconoclastic controversy of the eighth and ninth centuries.
Author: Bishnupriya Ghosh
Publisher: Duke University Press
ISBN: 0822350165
Category : Biography & Autobiography
Languages : en
Pages : 400
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Book Description
Global Icons considers how highly visible public figures such as Mother Theresa become global icons capable of galvanizing intense affect and sometimes even catalyzing social change.
Author: Jimi Ronald
Publisher: European Alliance for Innovation
ISBN: 163190356X
Category : Education
Languages : en
Pages : 548
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Book Description
This proceedings is a forum for researchers, lecturers, students and practitioners to exchange ideas and the latest information in their respective areas with prospective papers that give contributive impact on the development of economic and education.
Author: Colin MacCabe
Publisher: Oxford University Press, USA
ISBN: 0195374673
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
Spanning examples from Shakespeare to Ghost World, and addressing such notable directors as Welles, Kubrick, Hawks, Tarkovsky, and Ophuls, the contributors to this volume write against the grain of recent adaption studies by investigating the question of what fidelity might mean in its broadest and truest sense and what it might reveal of the adaptive process.
Author: Martin H. Krieger
Publisher: Russell Sage Foundation
ISBN: 1610443403
Category : Social Science
Languages : en
Pages : 207
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Book Description
Marginalism and Discontinuity is an account of the culture of models employed in the natural and social sciences, showing how such models are instruments for getting hold of the world, tools for the crafts of knowing and deciding. Like other tools, these models are interpretable cultural objects, objects that embody traditional themes of smoothness and discontinuity, exchange and incommensurability, parts and wholes. Martin Krieger interprets the calculus and neoclassical economics, for example, as tools for adding up a smoothed world, a world of marginal changes identified by those tools. In contrast, other models suggest that economies might be sticky and ratchety or perverted and fetishistic. There are as well models that posit discontinuity or discreteness. In every city, for example, some location has been marked as distinctive and optimal; around this created differentiation, a city center and a city periphery eventually develop. Sometimes more than one model is applicable—the possibility of doom may be seen both as the consequence of a series of mundane events and as a transcendent moment. We might model big decisions or entrepreneurial endeavors as sums of several marginal decisions, or as sudden, marked transitions, changes of state like freezing or religious conversion. Once we take models and theory as tools, we find that analogy is destiny. Our experiences make sense because of the analogies or tools used to interpret them, and our intellectual disciplines are justified and made meaningful through the employment of characteristic toolkits—a physicist's toolkit, for example, is equipped with a certain set of mathematical and rhetorical models. Marginalism and Discontinuity offers a provocative and wide-ranging consideration of the technologies by which we attempt to apprehend the world. It will appeal to social and natural scientists, mathematicians and philosophers, and thoughtful educators, policymakers, and planners.
Author: Saisa
Publisher: European Alliance for Innovation
ISBN: 1631902407
Category : Social Science
Languages : en
Pages : 445
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Book Description
We are delighted to introduce the proceedings of the first edition of International Conference on Economic and Social Science (ICON-ESS) 2018. The technical program has brought researchers and practitioners around the world to a good forum for discussing, leveraging and developing all social scientific and economic aspects to provide the updated science and insight about the knowledge development. This conference acquired 58 full papers with 2 Categories paper with most paper are from Economic and Social Science and also authors from almost 5 Countries such as Malaysia, Thailand, Bangladesh, Brunei Darussalam, Australia and many more.
Author: Scott F. Abernathy
Publisher: CQ Press
ISBN: 1071878379
Category : Political Science
Languages : en
Pages : 806
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Book Description
American government is not just one story—it′s many stories. Our stories. And they are still being told. In American Government: Stories of a Nation, Brief Third Edition, author Scott Abernathy tunes in to the voices of America′s people, showing how diverse ideas throughout our nation′s history have shaped our political institutions, our identities, the way we participate and behave, the laws we live by, and the challenges we face. His storytelling approach brings the core concepts of government to life, making them meaningful and memorable, and allows all students to see themselves reflected in the pages. Carefully condensed from the full version by Scott Abernathy, American Government, Brief Third Edition, gives your students all the information they need—and the stories they relate to—in a more concise, value-oriented package.
Author: Jim Dator
Publisher: Springer Nature
ISBN: 3030173879
Category : Computers
Languages : en
Pages : 471
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Book Description
This book features a selection of the published writings and public presentations of Jim Dator. Most of the chapters are directly concerned with futures studies and ideas about the futures. The topic covers many disciplines and subjects. It is also concerned with many different parts of the world, even Mars. In addition, a few of the earlier papers contained here are about more conventional topics in politics and religion. The collection spans a more than 50 year period of thought, reflection, and instruction. In particular, the papers examine six main topics. These include meditations on the very nature of future studies, visions of preferred futures, ideas about alternative futures, and details on future theories and methods. Coverage also considers such specific topics as AI and robots, the environment, food, culture, energy, families, future generations, and more. Overall, these papers help readers gain insight into what it takes to weave together alternative images of the future in useful ways. They also reveal cross-disciplinary patterns in key fields of human endeavor that will help readers better understand trends and emerging issues.
Author: Ambrosios Giakalis
Publisher: BRILL
ISBN: 9047407288
Category : History
Languages : en
Pages : 184
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Book Description
This book, newly revised and updated, examines the Eastern Church's theology of icons chiefly on the basis of the acta of the Seventh Ecumenical Council of 787. The political circumstances leading to the outbreak of the iconclast controversy in the eighth century are discussed in detail, but the main emphasis is on the theological arguments and assumptions of the council participants. Major themes include the nature of tradition, the relationship between image and reality, and the place of christology. Ultimately the argument over icons was about the accessibility of the divine. Icons were held by the iconophiles to communicate a deifying grace which raised the believer to participation in the life of God.
