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Author: Martha Laham
Publisher: Rowman & Littlefield
ISBN: 1538138050
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Author: Martha Laham
Publisher: Rowman & Littlefield
ISBN: 1538138050
Category : Business & Economics
Languages : en
Pages : 301
Get Book Here
Book Description
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Author: Daniel S. Hamermesh
Publisher: Princeton University Press
ISBN: 0691158177
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Demonstrates how society favors the beautiful and how better-looking people experience startling but undeniable benefits in various aspects of life. This title shows that the attractive are more likely to be employed, work more productively and profitably, negotiate loans with better terms, and have more handsome and highly educated spouses.
Author: Walter Benn Michaels
Publisher: University of Chicago Press
ISBN: 022621026X
Category : Art
Languages : en
Pages : 253
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Book Description
Bertolt Brecht once worried that how we feel about the victims of a social problem can get in the way of the beauty and attraction of the problem itself. In this book, Walter Benn Michaels explores the same dilemma through a study of several contemporary artist-photographers whose work speaks to questions of political economy. Michaels focuses on the work of several artists, mostly born in the 1970s and thus raised in a world where artistic ambition has been identified with a critique of autonomous form and of meaning as a function of intention. Michaels shows that these artists engage but also push beyond this critique of autonomy and intentionality, producing works that embody a new commitment to form and meaning. The explanation for this commitment, he argues, is these artists consciousness of making art in an economy riven by structural conflict, especially an unprecedented rise in inequality. For them, he argues, the relationship of the art work to the worldto its subject and to its beholderfunctions as an emblem of the relation between classes (rather than identities or subject positions). This book will join the short shelf of essential writings about the medium of photography."
Author: Meeta Jha
Publisher: Routledge
ISBN: 1317557964
Category : Social Science
Languages : en
Pages : 134
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Book Description
The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.
Author: Claudia Liebelt
Publisher: Springer
ISBN: 3319911740
Category : Social Science
Languages : en
Pages : 315
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Book Description
Recent decades have seen the rise of a global beauty boom, with profound effects on perceptions of bodies worldwide. Against this background, Beauty and the Norm assembles ethnographic and conceptual approaches from a variety of disciplines and across the globe to debate standardization in bodily appearance. Its contributions range from empirical research to exploratory conversations between scholars and personal reflections. Bridging hitherto separate debates in critical beauty studies, cultural anthropology, sociology, the history of science, disability studies, gender studies, and critical race studies, this volume reflects upon the gendered, classed, and racialized body, normative regimes of representation, and the global beauty economy.
Author: Ashley Mears
Publisher: Univ of California Press
ISBN: 0520950216
Category : Social Science
Languages : en
Pages : 325
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Book Description
Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.
Author: Adia Harvey Wingfield
Publisher: Rowman & Littlefield
ISBN: 9780742561175
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Black women comprise one of the fastest-growing groups of business owners in the United States. In Doing Business with Beauty, sociologist Adia Harvey Wingfield examines this often-overlooked group and one of the most popular businesses run by these entrepreneurs: hair salons. Using in-depth interviews with hair salon owners, Doing Business with Beauty explores several facets of the business of owning a hair salon, including the process of becoming an owner, the dynamics of the owner-employee relationship, and the factors that steer black women to work in the hair industry. Through Harvey Wingfield's research we can understand the black female business owner's struggle for autonomy and her success in entrepreneurship. Book jacket.
Author: Oluwakemi M. Balogun
Publisher: Globalization in Everyday Life
ISBN: 9781503610972
Category : Social Science
Languages : en
Pages : 256
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Book Description
The Nigerian beauty pageant industry positions itself as working to symbolically restore the public face of the nation while seeking to materially shift the private lives of affiliates on the ground.
Author: Soetsu Yanagi
Publisher: Penguin UK
ISBN: 0241366364
Category : Art
Languages : en
Pages : 204
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Book Description
The daily lives of ordinary people are replete with objects, common things used in commonplace settings. These objects are our constant companions in life. As such, writes Soetsu Yanagi, they should be made with care and built to last, treated with respect and even affection. They should be natural and simple, sturdy and safe - the aesthetic result of wholeheartedly fulfilling utilitarian needs. They should, in short, be things of beauty. In an age of feeble and ugly machine-made things, these essays call for us to deepen and transform our relationship with the objects that surround us. Inspired by the work of the simple, humble craftsmen Yanagi encountered during his lifelong travels through Japan and Korea, they are an earnest defence of modest, honest, handcrafted things - from traditional teacups to jars to cloth and paper. Objects like these exemplify the enduring appeal of simplicity and function: the beauty of everyday things.
Author: Ashley Mears
Publisher: Princeton University Press
ISBN: 0691227055
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
A sociologist and former fashion model takes readers inside the elite global party circuit of "models and bottles" to reveal how beautiful young women are used to boost the status of men Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne. In today's New Gilded Age, the world's moneyed classes have taken conspicuous consumption to new extremes. In Very Important People, sociologist, author, and former fashion model Ashley Mears takes readers inside the exclusive global nightclub and party circuit—from New York City and the Hamptons to Miami and Saint-Tropez—to reveal the intricate economy of beauty, status, and money that lies behind these spectacular displays of wealth and leisure. Mears spent eighteen months in this world of "models and bottles" to write this captivating, sometimes funny, sometimes heartbreaking narrative. She describes how clubs and restaurants pay promoters to recruit beautiful young women to their venues in order to attract men and get them to spend huge sums in the ritual of bottle service. These "girls" enhance the status of the men and enrich club owners, exchanging their bodily capital for as little as free drinks and a chance to party with men who are rich or aspire to be. Though they are priceless assets in the party circuit, these women are regarded as worthless as long-term relationship prospects, and their bodies are constantly assessed against men's money. A story of extreme gender inequality in a seductive world, Very Important People unveils troubling realities behind moneyed leisure in an age of record economic disparity.
