The Economics of Quality, Grades and Brands (Routledge Revivals) PDF Download
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Author: Peter Bowbrick
Publisher: Routledge
ISBN: 1317645057
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Author: Peter Bowbrick
Publisher: Routledge
ISBN: 1317645057
Category : Business & Economics
Languages : en
Pages : 364
Get Book Here
Book Description
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 882
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Book Description
Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1458
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Book Description
Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134277873
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Author: Ahmed Hussen
Publisher: Routledge
ISBN: 1134476450
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Can economic growth be environmentally sustainable? This crucial question goes right to the heart of environmental economics and is a matter of increasing concern globally. The first edition of this popular title was the first introductory textbook in environmental economics that truly attempted to integrate economics with not only the environment but also ecology. This new version builds and improves upon the popular formula with new material, new examples, new pedagogical features and new questions for discussion. With international case-studies and examples, this book will prove an excellent choice for introducing both students and other academics to the world of environmental economics.
Author: Tim Jackson
Publisher: Routledge
ISBN: 1317388216
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
What can prosperity possibly mean in a world of environmental and social limits? The publication of Prosperity without Growth was a landmark in the sustainability debate. Tim Jackson’s piercing challenge to conventional economics openly questioned the most highly prized goal of politicians and economists alike: the continued pursuit of exponential economic growth. Its findings provoked controversy, inspired debate and led to a new wave of research building on its arguments and conclusions. This substantially revised and re-written edition updates those arguments and considerably expands upon them. Jackson demonstrates that building a ‘post-growth’ economy is a precise, definable and meaningful task. Starting from clear first principles, he sets out the dimensions of that task: the nature of enterprise; the quality of our working lives; the structure of investment; and the role of the money supply. He shows how the economy of tomorrow may be transformed in ways that protect employment, facilitate social investment, reduce inequality and deliver both ecological and financial stability. Seven years after it was first published, Prosperity without Growth is no longer a radical narrative whispered by a marginal fringe, but an essential vision of social progress in a post-crisis world. Fulfilling that vision is simply the most urgent task of our times.
Author: Andrew Holden
Publisher: Psychology Press
ISBN: 9780415207171
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
For many people, holidays are an increasingly central feature of contemporary western society. The tourism industry has expanded rapidly since 1950, but this book poses the significant question of consequent environmental impacts: are environments being benefited or damaged, by the tourist who visit them? A well-balanced introductory text, this topical book on the relationships between tourism, society and the environment, examines 'tourism' and 'environment' in detail, and gives a historical overview of the growth of the tourism industry. It discusses how the tourism industry markets physical and cultural environments to be consumed by the tourist, and the consequences of the tourism they then attract. It explores: * how the economics of tourism can be adopted in a positive way to aid conservation * whether the concept of sustainability can be applied to tourism * provides a critique of the 'new' forms of tourism, that have developed in recent years. An extensive range of international case studies from both the developed and developing world are used to illustrate the theoretical ideas presented, and to aid the student, it includes end of chapter summaries, further reading guides and boxed vignettes focusing on contemporary environmental issues and debates.
Author: Sebastian Berger
Publisher: Routledge
ISBN: 1135256438
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
This thought-provoking volume seeks to answer some of the ultimate economic questions in terms of a theory that emerged with Adam Smith and is now come to full fruition; the principle of circular and cumulative causation (CCC) This full-fledged theoretical framework explains the whole interplay of technology, firms, resources, culture, institutions and economic policy to understand the basic drives behind modern day economic dynamics.
Author: Douglass Cecil North
Publisher: Cambridge University Press
ISBN: 0521761735
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
This book integrates the problem of violence into a larger framework, showing how economic and political behavior are closely linked.
Author: Charles J. Fombrun
Publisher: Harvard Business Review Press
ISBN: 9780875846330
Category : Corporate image
Languages : en
Pages : 482
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Book Description
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
