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Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780070179967
Category : Social Science
Languages : en
Pages : 636
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Book Description
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780070179967
Category : Social Science
Languages : en
Pages : 636
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Book Description
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
Author: Joseph R. Dominick
Publisher:
ISBN: 9780073378831
Category : Mass media
Languages : en
Pages : 457
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Book Description
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
ISBN: 9788126906369
Category : Communication
Languages : en
Pages : 324
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Book Description
The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.
Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136294600
Category : Computers
Languages : en
Pages : 489
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Book Description
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.
Author: Xigen Li
Publisher: Routledge
ISBN: 1317378318
Category : Social Science
Languages : en
Pages : 389
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Book Description
Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.
Author: John Vivian
Publisher: Pearson Educacion
ISBN: 9780205876457
Category : Communication
Languages : en
Pages : 504
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Book Description
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author: Pamela J. Creedon
Publisher: SAGE
ISBN: 1412936950
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
The effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.
Author: P. Frosh
Publisher: Springer
ISBN: 023023576X
Category : Performing Arts
Languages : en
Pages : 239
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Book Description
From the Holocaust to 9/11, modern communications systems have incessantly exposed us to reports of distant and horrifying events, experienced by strangers, and brought to us through media technologies. In this book leading scholars explore key questions concerning the truth status and broader implications of 'media witnessing'.
Author: W. James Potter
Publisher: SAGE Publications, Incorporated
ISBN: 9780761923152
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.
Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1351233491
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.
