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Author: Dave Donelson
Publisher: Donelson SDA Inc
ISBN: 1453889604
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.
Author: Dave Donelson
Publisher: Donelson SDA Inc
ISBN: 1453889604
Category : Business & Economics
Languages : en
Pages : 135
Get Book Here
Book Description
Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.
Author: Dave Donelson
Publisher: Donelson SDA Inc
ISBN: 1452444994
Category : Business & Economics
Languages : en
Pages : 59
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Book Description
Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It means they make all their business decisions based on meeting their customers " needs. Which products or services they sell, where they sell them, how much they charge for them, how they encourage customers to buy them, and all the other thousands of business decisions a good marketer makes start with a simple question: how will this affect my customers?Dave Donelson has helped hundreds of small business owners and managers create marketing strategies that expand their companies while turning their existing clientele into customers for life. In The Dynamic Manager "s Guide To Marketing, he "ll show you how to learn everything you can about your customers. What makes them tick, what they want out of life, why they get out of bed in the morning. These things will tell you why they do business with your †-or with your competitors.Then he "ll show you how to use that information to turn your small company into a big one by following a few basic rules of the marketing game. Some of them come from his experiences in his own companies, some from the things he learned working with his clients over the years. Others were drawn from the lessons taught him by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t about theory †-it "s about the real world of small business marketing.Much of the material in The Dynamic Manager "s Guide To Marketing comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. You "ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you'll gain a few insights into how to grow your business.
Author: Maria Elo
Publisher: Springer Nature
ISBN: 303162419X
Category :
Languages : en
Pages : 374
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Book Description
Author: United States. Congress. Joint Economic Committee. Subcommittee on Trade, Productivity, and Economic Growth
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 202
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 466
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 470
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Book Description
Author: Kevin Gibson
Publisher: Cambridge University Press
ISBN: 1009090739
Category : Philosophy
Languages : en
Pages : 311
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Book Description
This updated introduction to business ethics offers a clear and accessible framework for understanding the important and complex ethical issues facing business in the contemporary world. Kevin Gibson explains ethical concepts in plain language, showing how terms such as responsibility, autonomy, justice, equality, rights, and beneficence are central to the ways in which business is and should be conducted. He provides numerous examples and discusses cases including VW, Wells Fargo, the Boeing 737 Max, and the exploitation of rare earth minerals, and he pays special attention to recent and emerging issues such as the gig economy, internet commerce, racial and gender justice, and concerns about the impact of business on global climate change. His lively and comprehensive book will give readers the tools to identify and understand a range of problematic ethical issues that affect us all.
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 36
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Book Description
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920946
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.
