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Author: Matthew Kelly
Publisher: Beacon Publishing
ISBN: 9781937509965
Category :
Languages : en
Pages :
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Book Description
Author: Matthew Kelly
Publisher: Beacon Publishing
ISBN: 9781937509965
Category :
Languages : en
Pages :
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Book Description
Author: John M. Hood
Publisher: Bloomsbury Publishing USA
ISBN: 031303687X
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.
Author: Dana Derricks
Publisher:
ISBN:
Category :
Languages : en
Pages : 234
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Book Description
The legendary Dream 100 Book.
Author: Ivan Lansberg
Publisher: Harvard Business Press
ISBN: 0875847420
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Finding the right successor to a well-loved founder or president is often the most difficult task an organization faces-and the challenge is even greater for family-run businesses. From mom-and-pop grocery stores to vast multinationals, family-owned companies dominate the worldwide business landscape, yet surprisingly few are successfully passed down from one generation to the next, and fewer still reach the third generation intact. Author Ivan Lansberg, an organizational psychologist who grew up in a family business, explores the reasons behind this high failure rate, and reveals the conditions that allow family businesses to endure through the generations. Family enterprises are highly personal, says Lansberg, and many elaborate succession plans are thwarted because deeper psychological factors are overlooked. Lansberg stresses the need for families to share a common "dream" for their company, much like a business has a unified mission. Succeeding Generations helps us to understand all aspects-the practical and the emotional-of the succession process, as Lansberg offers advice on how to mentor successors, how to set up a systematic selection process, and how to make the best use of the board of directors during times of transition. He also provides the first clear assessment of the different options, from direct successions between a parent and a single appointed heir to more complex partnerships between siblings and cousins. With a wealth of examples from companies in the U.S., Europe, and Latin America, Succeeding Generations provides a thoughtful and comprehensive look at the sensitive dynamics of leadership succession in family businesses. Planning for continuity is a life-long process for families in business, and Succeeding Generations is the first book to provide in-depth answers to the questions that arise at every stage in the evolution of the family firm.
Author: Romanus Wolter
Publisher:
ISBN: 9781580082518
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
Get your business off the ground without an MBA or $50,000.
Author: Dale Partridge
Publisher: HarperCollins Leadership
ISBN: 0718093429
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Though his highly acclaimed Startup Camp program, bestselling author and serial entrepreneur Dale Partridge has helped thousands of people find unimaginable freedom and financial success by assisting them in launching new startup businesses. And now, in Launch Your Dream, he has distilled the essence of that course into a hyper-practical, 30-day journey for readers looking to join these other entrepreneurs in following their dreams and achieving unimaginable freedom and financial security. This invaluable and comprehensive resource will teach readers how to:• Hone their ideas• Build an audience• Construct an online presence• Master social media• Craft a beautiful brand• Create experiences that keep customers from even considering competitors• And does this in 30 days!Whether you are an experienced CEO, a budding entrepreneur, a stay-at-home mom, or a freelancer just looking to make some money on the side, Launch Your Dream provides the easy-to-follow steps necessary to finding the freedom you’ve been looking for.
Author: Andy Mason
Publisher: Createspace Independent Publishing Platform
ISBN: 9781456361419
Category : Conduct of life
Languages : en
Pages : 0
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Book Description
IF GOD IS YOUR GOD DREAM BIGGER How would it feel to have someone not only believe in you and your dreams, but also work alongside you to help those dreams become reality? What would it be like if we lived in a community where everyone was intentionally seeking to encourage and empower on another to discover their purpose and live their dream? We believe this kind of community is possible and it starts with you and me. Dream Culture: Bringing Dreams to Life is a personal life coach tool that will connect you with God, walk with you to unlock the dreams and desires of your heart and empower yo to make them a reality. Each chapter contains simple and relevant teaching, inspiration, real-life stories and practical Dream Activation Exercises designed in conjunction with nationally renowned life-coach trainer, Tony Stoltzfus. \ Dream Culture Endorsements "Rare is the book that is so intensely practical yet so powerfully supernatural. I look forward to seeing the affect this book will have on the hearts and minds of believers around the world." Bill Johnson "Anyone who is in transition or in need of greater direction or doesn't have specific ideas of how to pursue dreams should read this book. I give this book my highest recommendation for the subject." Shawn Bolz
Author: Nancy McSharry Jensen
Publisher: HarperCollins Leadership
ISBN: 1400221501
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Back to Business makes returning to the workforce accessible for anyone who believes that finding a decent job after taking a career break is impossible. When on the hunt for a job, make sure your LinkedIn profile is just as polished and updated as your resume. If you aren’t getting responses from recruiters, chances are your profile is missing pertinent keywords that bots aren’t selecting. In addition, dress codes have changed too, so you’ll need to know new technologies such as Slack and Google+ Hangouts. If you have no idea what any of this means, YOU’RE NOT ALONE. You’re one of the forty-five percent of women who, after taking a career break, quickly discovered that the job search has changed rapidly in the last decade. With new modes of communication, rules of discoverability and expectations, this book lays out a clear path for anyone ready to re-enter the workforce. Getting started is much easier when you know what the first step should be. In Back to Business, career coaching and re-entry experts Nancy McSharry Jensen and Sarah Duenwald, have put together a guide for women returning to the workplace. Practical and easy to understand, Back to Business teaches you how to: Identify and talk about what you want. Understand your personal brand and how your skills translate to your new career. Become professionally relevant and gain confidence in returning to the workforce. Look for job opportunities while being productive and intentional with your time. Nancy and Sarah understand through first-hand experience the anxiety of returning to work. They have helped hundreds of women facing the job search process to overcome the anxiety of what is often overwhelming life change.
Author: Dana Derricks
Publisher:
ISBN: 9780578224220
Category :
Languages : en
Pages : 444
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Book Description
ENTREPRENEUR! Do NOT run your business without reading this!!! I want you to know something. I'm an entrepreneur, just like you. I'm different, just like you. I have a big heart, just like you. I've been through a lot, just like you. Unlike traditional books or resources, I've actually been there and done this. I've put my 10,000 hours in. I'm a fellow entrepreneur whose heard a million times, "you can't do that" or "that won't work". I get it. This book is probably one of the only books on Earth that you'll ever read, business books for sure, that you can literally stop and implement the strategies that I'm going to expose to you...and significantly impact your revenue immediately. Literally, without making major changes, without dumping tons of resources, spending more time, energy and money, just follow my lead. I won't make you learn a million different new things, either. Just plug this into your existing thing and watch what happens. That's the biggest takeaway you're about to get from this book. The top 1% have been doing this for DECADES...behind the scenes...They've been playing a game, this whole time. If you haven't been playing it, you've been getting played.It's time to play the game, and WIN. Take just ONE strategy out of here, and you could see results by this time tomorrow, all right? I know a lot of people write books for the wrong reasons. Fame. Money. Ego. I do not write books to get famous, rich, or pump my chest. I'm a simple, friendly goat farmer from Wisconsin. I don't need all the glitz and glamour. I wear bib overalls. I'm good. This book exists because I think of my younger self, and I think of how I ran what I thought was a business for a long time. How much I struggled. The sleepless nights. The not knowing if I'd be able to pay rent. The NSF notices (if you've ever been poor, you know what the heck those are). The abuse from clients. The constant ups and downs and instability. This book would have fixed everything, had it been around back then. I want you to know that I'm here to help as many people as I can, and you're one of them. I really mean it, and I want to put a dent in this planet. Just so you know before you dive in, just remember, keep this in the back of your head. Let this soak in. Reading this book and implementing what's inside is going to give you full control and power to build a real and sustainable business. By page 37, you'll know this is what you've been missing...Your Entrepreneur Friend, -Dana "I'm Exposing The TRUTH" Derricks
Author: MaryEllen Tribby
Publisher: John Wiley & Sons
ISBN: 1118584589
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too. It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a business is your ticket to success and financial independence. Makes Mary Ellen Tribby's extraordinarily successful business strategies available to the public in a book for the first time If you're already in business, it arms you with proven techniques for boosting your bottom line by an order of magnitude—in no time If you're a novice entrepreneur, it delivers powerful tools for getting your business off the ground and running full throttle—right away The perfect tool for the time, the Inbox Magazine is what you need to create a huge impact with the minimum investment of time, energy, and money
