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Author: National Register Publishing
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1238
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Book Description
"...a valuable reference..."--JONAH GITLITZ, PRESIDENT, DIRECT MARKETING ASSOCIATION. "...a must for every working professional."--NAT ROSS, PROFESSOR OF MARKETING, NEW YORK UNIVERSITY. The networking source of the direct marketing industry includes over 9,500 companies & 22,000 individuals representing every facet of direct marketing - all in one convenient volume. Listed alphabetically by category, entries provide vital details such as: name & address; telephone & fax numbers; key executives; product/service description; sales & billings; number of employees; direct marketing expenditures; & more. Completely updated, the 1994 edition of DIRECT MARKETING MARKET PLACE includes: *4,500 direct marketing companies organized into 13 categories - associations, catalogs, continuity programs, credit card companies - with 300 new listings *3,500 service firms & suppliers organized into 15 categories - list brokers, market researchers, computer & fulfillment services - with 400 new listings *1,500 creative sources - ad agencies, copywriters, art services, & photographers. And to give you even easier access to suppliers & creative services in your area, the 1994 edition features new geographic indexes that precede each of the SERVICE FIRMS & SUPPLIERS & CREATIVE SERVICES sections.
Author: National Register Publishing
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1238
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Book Description
"...a valuable reference..."--JONAH GITLITZ, PRESIDENT, DIRECT MARKETING ASSOCIATION. "...a must for every working professional."--NAT ROSS, PROFESSOR OF MARKETING, NEW YORK UNIVERSITY. The networking source of the direct marketing industry includes over 9,500 companies & 22,000 individuals representing every facet of direct marketing - all in one convenient volume. Listed alphabetically by category, entries provide vital details such as: name & address; telephone & fax numbers; key executives; product/service description; sales & billings; number of employees; direct marketing expenditures; & more. Completely updated, the 1994 edition of DIRECT MARKETING MARKET PLACE includes: *4,500 direct marketing companies organized into 13 categories - associations, catalogs, continuity programs, credit card companies - with 300 new listings *3,500 service firms & suppliers organized into 15 categories - list brokers, market researchers, computer & fulfillment services - with 400 new listings *1,500 creative sources - ad agencies, copywriters, art services, & photographers. And to give you even easier access to suppliers & creative services in your area, the 1994 edition features new geographic indexes that precede each of the SERVICE FIRMS & SUPPLIERS & CREATIVE SERVICES sections.
Author:
Publisher:
ISBN:
Category : Direct selling
Languages : en
Pages : 1174
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Book Description
Author: National Register Publishing
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1386
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Book Description
Author: Edward L. Stern
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 674
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Author: Edward L. Stern
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Author: Victoria L. Crittenden
Publisher: Springer
ISBN: 3319132482
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Nigel F. Piercy
Publisher: Routledge
ISBN: 1136010254
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.
Author: Hung, Humphry
Publisher: IGI Global
ISBN: 1605663794
Category : Education
Languages : en
Pages : 322
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Book Description
"This book is a compendium of definitions and explanations of concepts and processes within u-commerce"--Provided by publisher.
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Taxation, and Tourism
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Distributed to some depository libraries in microfiche.
Author: Anthony Gandy
Publisher: CRC Press
ISBN: 9781888998290
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
