The Direct Marketing Market Place PDF Download
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Author:
Publisher:
ISBN:
Category : Direct selling
Languages : en
Pages : 1174
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Book Description
Author: Edward L. Stern
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
Author:
Publisher:
ISBN:
Category : Direct selling
Languages : en
Pages : 1174
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Book Description
Author: American Library Association
Publisher:
ISBN:
Category : Book industries and trade
Languages : en
Pages : 168
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Book Description
Author: National Register Publishing
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1386
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Book Description
Author: National Register Publishing
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1238
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Book Description
"...a valuable reference..."--JONAH GITLITZ, PRESIDENT, DIRECT MARKETING ASSOCIATION. "...a must for every working professional."--NAT ROSS, PROFESSOR OF MARKETING, NEW YORK UNIVERSITY. The networking source of the direct marketing industry includes over 9,500 companies & 22,000 individuals representing every facet of direct marketing - all in one convenient volume. Listed alphabetically by category, entries provide vital details such as: name & address; telephone & fax numbers; key executives; product/service description; sales & billings; number of employees; direct marketing expenditures; & more. Completely updated, the 1994 edition of DIRECT MARKETING MARKET PLACE includes: *4,500 direct marketing companies organized into 13 categories - associations, catalogs, continuity programs, credit card companies - with 300 new listings *3,500 service firms & suppliers organized into 15 categories - list brokers, market researchers, computer & fulfillment services - with 400 new listings *1,500 creative sources - ad agencies, copywriters, art services, & photographers. And to give you even easier access to suppliers & creative services in your area, the 1994 edition features new geographic indexes that precede each of the SERVICE FIRMS & SUPPLIERS & CREATIVE SERVICES sections.
Author: Edward Stern
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 742
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Book Description
Author: Edward L. Stern
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Author:
Publisher:
ISBN:
Category : Out-of-print books
Languages : en
Pages : 1078
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Book Description
Author: Matthew Housden
Publisher: Taylor & Francis
ISBN: 1136409971
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
