The Definitive Guide to Direct and Interactive Marketing PDF Download

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The Definitive Guide to Direct and Interactive Marketing

The Definitive Guide to Direct and Interactive Marketing PDF Author: Merlin Stone
Publisher: Pearson Education
ISBN: 9780273675204
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.