The Day the Pigs Refused to be Driven to Market: Advertising and the Consumer Revolution PDF Download
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Author: Robin Wight
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Author: Robin Wight
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Author: Adrian Mackay
Publisher: Routledge
ISBN: 1136401717
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.
Author: Avner Offer
Publisher: Oxford University Press
ISBN: 0198208537
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
Since the 1940s Americans and Britons have experienced rising material abundance, but also a range of social and personal disorders, including family breakdown, obesity and addiction. Drawing on the latest cognitive research, Avner Offer presents a detailed and reasoned critique of the modern consumer society.
Author: Winston Fletcher
Publisher: OUP Oxford
ISBN: 0191647594
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Author: Terence H. Qualter
Publisher: Springer
ISBN: 1349216100
Category : Political Science
Languages : en
Pages : 204
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Book Description
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Author: Stephen D. Rosenberg
Publisher: Harvard University Press
ISBN: 0674979516
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
Modern life is full of stuff yet bereft of time. An economic sociologist offers an ingenious explanation for why, over the past seventy-five years, Americans have come to prefer consumption to leisure. Productivity has increased steadily since the mid-twentieth century, yet Americans today work roughly as much as they did then: forty hours per week. We have witnessed, during this same period, relentless growth in consumption. This pattern represents a striking departure from the preceding century, when working hours fell precipitously. It also contradicts standard economic theory, which tells us that increasing consumption yields diminishing marginal utility, and empirical research, which shows that work is a significant source of discontent. So why do we continue to trade our time for more stuff? Time for Things offers a novel explanation for this puzzle. Stephen Rosenberg argues that, during the twentieth century, workers began to construe consumer goods as stores of potential free time to rationalize the exchange of their labor for a wage. For example, when a worker exchanges their labor for an automobile, they acquire a duration of free activity that can be held in reserve, counterbalancing the unfree activity represented by work. This understanding of commodities as repositories of hypothetical utility was made possible, Rosenberg suggests, by the standardization of durable consumer goods, as well as warranties, brands, and product-testing, which assured wage earners that the goods they purchased would be of consistent, measurable quality. This theory clarifies perplexing aspects of behavior under industrial capitalism—the urgency to spend earnings on things, the preference to own rather than rent consumer goods—as well as a variety of historical developments, including the coincident rise of mass consumption and the legitimation of wage labor.
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 1100
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Book Description
Author: N. Craig Smith
Publisher: Routledge
ISBN: 1317590058
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.
Author: Phyllis A. Katz
Publisher: Springer
ISBN: 1489960309
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Among the almost 400 companies covered here that make and market the products you buy and use every day, you will discover which promote women, have generous childcare or family leave policies, or contribute to organizations that benefit women, so that you can apply economic pressure where it can make a difference. Also, you will find the FEM - feminist evaluation measure - ratings of some of the states and countries to which you might travel.
Author: Bryan Green
Publisher: Routledge
ISBN: 1351310542
Category : Social Science
Languages : en
Pages : 449
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Book Description
Ever since the fifties, when television became ascendent in American popular culture, it has become commonplace to bemoan its "bad" effects. Little or nothing, however, has been said about its "good" effects. With this observation, Henry Perkinson introduces his provocative and original analysis of television and culture. Rejecting the determinism inherent in most studies of the effects of television ("We are what we watch"), he insists that it is people that actively change culture, media having no agency to do so. Nevertheless, he argues that television did facilitate the changes we have made in our culture over the past thirty years.Perkinson describes how television helped us become critical of our existing culture, especially of the relationships that were commonly accepted between men and women, blacks and whites, politicians and voters, employers and employees, and between people and the environment. These criticisms have brought about dramatic changes in our social, political, and economic arrangements, as well as changes in our intellectual outlook. Since these changes came about through our efforts to eliminate or reduce discrimination, suffering, and injustice, Perkinson argues that our culture has become more moral in the age of television.In what amounts to a history of recent social change in America, Getting Better examines the role television has played in the rise of feminism, the black protest movement, the presidential elections, the Vietnam War, Watergate, environmentalism, religious fundamentalism, and the New Age movement. This book will be essential reading for students of communications and American culture, and for anyone who wants to make sense of the transformations of American life from the 1950s to the present. Even those who do not agree that things are "getting better" will find that Perkinson's analysis helps to make things more coherent.
