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Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Neil Hoyne
Publisher: Penguin
ISBN: 0593420667
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Author: John Lewis
Publisher: Boost Template LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Take your business to the next level in just 24 hours with 100 powerful strategies designed for instant impact! Inside, you'll find: • Quick Wins: Actionable tactics for fast results. • Brand Building: Create a standout, memorable brand. • Marketing Mastery: Proven methods to attract customers and drive sales. • Sales Boost: Convert leads and increase revenue immediately. • Customer Loyalty: Enhance experiences and build lasting relationships. This book delivers proven, no-nonsense strategies to grow your business from day one. Get ready to see real results fast!
Author: Shep Hyken
Publisher: Greenleaf Book Group
ISBN: 1626340102
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
Author: Stephen Denny
Publisher:
ISBN: 1632651785
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--
Author: Ali Cudby
Publisher: Morgan James Publishing
ISBN: 1642796433
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.
Author: Stephen R. Covey
Publisher: Simon and Schuster
ISBN: 1416549005
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Explains how trust is a key catalyst for personal and organizational success in the twenty-first century, in a guide for businesspeople that demonstrates how to inspire trust while overcoming bureaucratic obstacles.
Author: Sriram Dasu
Publisher: McGraw Hill Professional
ISBN: 0071809996
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Understand Consumer Psychology to Drive Profits and Growth Want to know exactly what’s driving your customer's behavior? NOW YOU CAN! The Customer Service Solution explains how consumers perceive services and shows you how to enhance the customer experience--every time. In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty. What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactly why customers respond and behave the way they do. With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales. The Customer Service Solution illustrates why even companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions. This book will show you how to: Shape and manage customer perceptions Understand implicit versus explicit outcomes Develop the roles of control and choice among buyers Design emotionally intelligent processes Build trust among customers Whatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience. PRAISE FOR THE CUSTOMER SERVICE SOLUTION: "Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide to help us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic "Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future "I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great book unlocks." -- Kevin Davis, President and CEO, Bristol Farms "[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor and Executive Director, Center for Services Leadership, W. P. Carey School, Arizona State University "Dasu and Chase provide an excellent set of ideas for delivering emotional customer service experiences through systems and operations." -- Rodolfo Medina, Vice President, Marketing & Commercial, Rock in Rio "This book provides valuable insights to managing and molding the customer's emotional journey, leading to ultimate satisfaction and sustainable loyalty." -- Ali V. Kasikci, Regional Managing Director, Orient-Express
Author: Ken Clark, CFP
Publisher: Penguin
ISBN: 1101150742
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
It isn't too late to recoup! Today, with investments worth only a fraction of what they were a year ago, people need to be smarter about their finances. This book is here to level the playing field, explaining the games that are played, and the details that can confuse anyone when they depend on the false assumptions the money people are encouraging them to believe. ?How banks and credit card companies profit from their customers ?Your 401(k) and retirement plans - not all nest eggs are created equal ?Buying and selling a home - the Mortgage Meltdown 101 ?Health care, college tuition, car purchase and maintenance, and life insurance - and a lot of fine print to read!
Author: Dr. Ertien R Nawangsari, M.Si.
Publisher: MEGA PRESS NUSANTARA
ISBN: 6238546441
Category : Business & Economics
Languages : en
Pages : 73
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Book Description
Discover the dynamic landscape of halal certification policies and their impact on the growth and empowerment of Small and Medium Enterprises (SMEs) in East Java. In the book "Performance and Policy Recommendations of Halal Certification: Empowering SMEs," renowned associate professor of public administration, Nawangsari et al, presents a comprehensive analysis of the challenges, opportunities, and strategic recommendations for enhancing the halal certification ecosystem in the region. Drawing on extensive research and expertise in the field of public policy, Nawangsari et al, takes readers on a journey through the intricacies of halal certification policies and their formulation, evaluation, and recommendations. Explore the fundamental principles and regulatory frameworks that govern halal certification, providing a solid foundation for understanding its significance in the context of SMEs. With a specific focus on the unique landscape of East Java, this book highlights the real-world experiences of SMEs in their quest to obtain and maintain halal certification. Learn about the operational, financial, and technical challenges they face and gain insights into their struggles to adapt to stringent halal certification requirements. Uncover the opportunities and benefits that arise from halal certification, including expanded market access and increased consumer trust in halal products. Through detailed case studies, this book showcases successful SMEs in East Java that have effectively met halal certification standards, providing practical insights into their best practices in production processes, certification procedures, and marketing strategies. These exemplary cases offer valuable lessons for SMEs seeking to navigate the halal certification landscape and thrive in the competitive halal market. In the final chapters, Dr. Ertien Rining Nawangsari presents a range of policy recommendations for enhancing the performance of halal certification policies in East Java. Identifying the strengths and weaknesses of the current policies, these recommendations aim to foster collaboration between the government, academia, industry stakeholders, and the wider community. By fostering strategic partnerships and implementing policy updates, East Java can further support SMEs in their halal certification journey, ultimately driving economic growth and regional development. "Performance and Policy Recommendations of Halal Certification: Empowering SMEs" is an invaluable resource for policymakers, researchers, industry professionals, and entrepreneurs interested in understanding and enhancing the halal certification landscape in East Java. With its comprehensive analysis, practical insights, and strategic recommendations, this book paves the way for a more empowered and thriving SME sector in the realm of halal certification.
