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Author: Christoph Moss
Publisher: Springer Nature
ISBN: 3030676420
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Author: Christoph Moss
Publisher: Springer Nature
ISBN: 3030676420
Category : Business & Economics
Languages : en
Pages : 154
Get Book Here
Book Description
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 199
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Book Description
By virtue of their broadcast licenses, local television stations in the United States are bound to serve in the public interest of their community audiences. As federal regulations of those stations loosen and fewer owners increase their holdings across the country, however, local community needs are subjugated by corporate fiduciary responsibilities. Business practices reveal rampant consolidation of ownership, newsroom job description convergence, skilled human labor replaced by computer automation, and economically-driven downsizings, all in the name of profit. Even so, the people laboring under these conditions are expected to keep their communities informed with democracy- and citizenship-enhancing information. This study uses a critical political economy framework to focus on the labor aspects of working in commercially-run local television newsrooms in the United States. Surveys and interviews with news workers from the 25 largest local television markets highlight the daily challenges of navigating the dichotomy of labor in the space between corporate profiteering and public enlightenment. In addition to their more well-known and well-studied on-air reporter and anchor peers, "behind the scenes" workers and those with newly converged job descriptions also share their news work stories, thus filling a gap in the literature. Corporate capital incentives affect all who gather and disseminate the news. While all of these workers generally strive for high journalistic quality, the pressures of increased workloads and constant deadlines imposed by shrinking news staffs and growing digital media expectations mean journalists have to make craft work compromises in the race to report news faster and first. Owners push experienced news veterans with deep community connections out in favor of younger, cheaper, more tech-savvy workers. Financially beneficial content trumps deep policy investigations. These outcomes not only worry those in the journalistic trenches of local television news, but also potentially deprive the public of the information they seek from these outlets. As local television newsrooms remain the most popular sources of information for Americans, particularly in times of crisis, such outcomes are not in the community's best interest.
Author: Andrade, José Gabriel
Publisher: IGI Global
ISBN: 1799897923
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Author: Nikki Usher
Publisher: Columbia University Press
ISBN: 0231545606
Category : Language Arts & Disciplines
Languages : en
Pages : 232
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Book Description
As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.
Author: Craig Carroll
Publisher: Routledge
ISBN: 1135252432
Category : Business & Economics
Languages : en
Pages : 708
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Book Description
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
Author: Brant Houston
Publisher: Taylor & Francis
ISBN: 1317516397
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
Exploring the deep transformation that journalism has undergone in the last decade, this book provides students, professors and working journalists with the background on the demise of traditional media in the U.S. and the changes happening in the digital newsrooms. Houston discusses today’s changes in journalism in the U.S., comparing and contrasting them with those around the world. Topics discussed include the decimation of the traditional newsrooms, contemporary corporate ownership and investors, the rise of bloggers and digital journalism, finding new audiences, the surge in nonprofit newsrooms and collaborations, investigative centers in the U.S. and globally, new model start-ups, and changing streams of revenue with the expansion of new technologies. The text also looks at the new relationship between journalism professionals and the academy, including the rise in content and stories supplied by university-based newsrooms. Houston, who has been on the frontline of these changes, also discusses the culture clashes and ethical dilemmas in cyber environments accompanied by new challenges to maintaining credibility and creating trust. To fully explore the rapid-fire changes in news media and online journalism in recent years, this book will be of interest to students of journalism and communications, working journalists, and professors helping prepare budding journalists for their future careers in journalism.
Author: Stephan Russ-Mohl
Publisher:
ISBN:
Category :
Languages : en
Pages : 124
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Book Description
Author: Libby Lewis
Publisher: Routledge
ISBN: 1317607260
Category : Social Science
Languages : en
Pages : 218
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Book Description
This book explores the written and unwritten requirements Black journalists face in their efforts to get and keep jobs in television news. Informed by interviews with journalists themselves, Lewis examines how raced Black journalists and their journalism organizations process their circumstances and choose to respond to the corporate and institutional constraints they face. She uncovers the social construction and attempted control of "Blackness" in news production and its subversion by Black journalists negotiating issues of objectivity, authority, voice, and appearance along sites of multiple differences of race, gender, and sexuality.
Author: Chris Paterson
Publisher: Peter Lang
ISBN: 9781433102134
Category : Computers
Languages : en
Pages : 252
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Book Description
Volume 2 summary: Online journalism has taken center stage in debates about the future of news. Instead of speculating, this volume offers rich empirical evidence about actual developments in online newsrooms. The authors use ethnographic methodologies to provide a vivid, close analysis of processes like newsroom integration, the transition of newspaper and radio journalists to digital multimedia production, the management of user-generated content, the coverage of electoral campaigns, the pressure of marketing logics, the relationship with bloggers or the redefinition of news genres. -- Publisher description.
Author: Justin Beegel, MBA
Publisher: John Wiley & Sons
ISBN: 1118792270
Category : Computers
Languages : en
Pages : 320
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Book Description
Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by the founder of Infographic World, a New York City based infographic agency, and his top designers, the book focuses on the how-to of data, design, and distribution to create stunning, shareable infographics. Step-by-step instruction allows you to handle data like a pro, while creating eye-catching graphics with programs like Adobe Illustrator and Photoshop. The book walks you through the different types of infographics, explaining why they're so effective, and when they're appropriate. Ninety percent of the information transmitted to your brain is visual, so it's important to tickle the optic nerves to get people excited about your data. Infographics do just that. Much more exciting than a spreadsheet, infographics can add humor, interest, and flash while imparting real information. Putting your data in graphic form makes it more likely to be shared via Twitter, Facebook, Pinterest, and other social media sites, and the visual interest makes it less likely to be ignored. Infographics For Dummies provides a tried-and-true method for creating infographics that tell a story and get people excited. Topics include: Talking to clients about the data Discovering trends, outliers, and patterns Designing with mood boards and wireframes Launching and promoting your infographic The book, written by Justin Beegel, MBA, founder of Infographic World, Inc., describes the elements of a successful infographic, and stresses the must-have ingredients that get your data noticed. Humans are visual creatures, telling stories in a visual way. In today's world filled with data and messaging, an infographic is one of the best ways to get your point across.
