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Author: Christoph Moss
Publisher: Springer Nature
ISBN: 3030676420
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Author: Christoph Moss
Publisher: Springer Nature
ISBN: 3030676420
Category : Business & Economics
Languages : en
Pages : 154
Get Book Here
Book Description
Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer. The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy. The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Author: Paul Manning
Publisher: SAGE
ISBN: 9780761957973
Category : Language Arts & Disciplines
Languages : en
Pages : 270
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Book Description
The main aim of this volume is as a contribution to the development of a framework for analysing the relationship between news sources and news media in contemporary liberal democratic, capitalist societies.
Author: Lucy Küng
Publisher: Bloomsbury Publishing
ISBN: 0857739964
Category : Language Arts & Disciplines
Languages : en
Pages : 113
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Book Description
News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.
Author: Merlin Chowkwanyun
Publisher: Routledge
ISBN: 1317261445
Category : Education
Languages : en
Pages : 330
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Book Description
This collection assembles some of the country s foremost social scientists in one volume. It contains diverse investigations of metropolitan transformation, recent education policy, the (in)justice of disaster relief, the politics of aesthetics and design, immigration, the mass media, social movements, and the practice of social science itself, among others. Whatever their subjects, the writers investigate the promise and constraints of democratic practice in a time of disturbing growth in inequality and political disempowerment. Although they at times differ from one another, more often, they challenge popular received wisdom on a number of these topics. Cumulatively, the volume amounts to a critical sociological excavation of the United States from its leading social critics that will prove useful to specialists and general readers alike."
Author: Peter Phillips
Publisher: Seven Stories Press
ISBN: 9781888363647
Category : Political Science
Languages : en
Pages : 372
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Book Description
The yearly volumes of Censored, in continuous publication since 1976 and since 1995 available through Seven Stories Press, is dedicated to the stories that ought to be top features on the nightly news, but that are missing because of media bias and self-censorship. The top stories are listed democratically in order of importance according to students, faculty, and a national panel of judges. Each of the top stories is presented at length, alongside updates from the investigative reporters who broke the stories. Beyond the Top 25 stories, additional chapters delve further into timely media topics: The Censored News and Media Analysis section provides annual updates on Junk Food News and News Abuse, Censored Déjà Vu, signs of hope in the alternative and news media, and the state of media bias and alternative coverage around the world. In the Truth Emergency section, scholars and journalists take a critical look at the US/NATO military-industrial-media empire. And in the Project Censored International section, the meaning of media democracy worldwide is explored in close association with Project Censored affiliates in universities and at media organizations all over the world. A perennial favorite of booksellers, teachers, and readers everywhere, Censored is one of the strongest life signs of our current collective desire to get the news we citizens need—despite what Big Media tells us.
Author: Libby Lewis
Publisher: Routledge
ISBN: 1317607260
Category : Social Science
Languages : en
Pages : 218
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Book Description
This book explores the written and unwritten requirements Black journalists face in their efforts to get and keep jobs in television news. Informed by interviews with journalists themselves, Lewis examines how raced Black journalists and their journalism organizations process their circumstances and choose to respond to the corporate and institutional constraints they face. She uncovers the social construction and attempted control of "Blackness" in news production and its subversion by Black journalists negotiating issues of objectivity, authority, voice, and appearance along sites of multiple differences of race, gender, and sexuality.
Author: Calvin L. Hall
Publisher: Scarecrow Press
ISBN: 0810869314
Category : Biography & Autobiography
Languages : en
Pages : 147
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Book Description
In the last decade of the 20th century, during a time when African Americans were starting to take inventory of the gains of the civil rights movement and its effects on the lives of black professionals in the public sphere, the memoirs of several journalists were published, a number of which became national bestsellers. African American Journalists examines select autobiographies written by African American journalists in order to explore the relationship between race, class, gender, and journalism practice. At the heart of this study is the contention that contemporary memoirs written by African American journalists are quasi-political documents_manifestos written in reaction to and against the forces of institutionalized racism in the newsroom. The memoirs featured in this study include Jill Nelson's Volunteer Slavery: My Authentic Negro Experience, Nathan McCall's Makes Me Wanna Holler: A Young Black Man in America, Jake Lamar's Bourgeois Blues: An American Memoir, and Patricia Raybon's My First White Friend: Confessions on Race, Love, and Forgiveness. The exploration of these works increases our understanding of the problems that members of other underrepresented groups may face in the workplace.
Author: Robert R. Ulmer
Publisher: SAGE Publications
ISBN: 1506315747
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. New to the Fourth Edition: New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis. Updated theories and references throughout provide readers with the latest information for effective crisis communication.
Author: Michael Best
Publisher: Lulu.com
ISBN: 8799494906
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.
Author: Andrade, José Gabriel
Publisher: IGI Global
ISBN: 1799897923
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
