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Author: Wolfgang Donsbach
Publisher: John Wiley & Sons
ISBN: 1118789237
Category : Social Science
Languages : en
Pages : 706
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Book Description
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Author: Wolfgang Donsbach
Publisher: John Wiley & Sons
ISBN: 1118789237
Category : Social Science
Languages : en
Pages : 706
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Book Description
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Author: Robert E Stevens
Publisher: Routledge
ISBN: 1317787315
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135176841
Category : History
Languages : en
Pages : 965
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Book Description
The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.
Author: J.L. Mey
Publisher: Elsevier
ISBN: 008096298X
Category : Language Arts & Disciplines
Languages : en
Pages : 1183
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Book Description
Concise Encyclopedia of Pragmatics, Second Edition (COPE) is an authoritative single-volume reference resource comprehensively describing the discipline of pragmatics, an important branch of natural language study dealing with the study of language in it's entire user-related theoretical and practical complexity. As a derivative volume from Encyclopedia of Language and Linguistics, Second Edition, it comprises contributions from the foremost scholars of semantics in their various specializations and draws on 20+ years of development in the parent work in a compact and affordable format. Principally intended for tertiary level inquiry and research, this will be invaluable as a reference work for undergraduate and postgraduate students as well as academics inquiring into the study of meaning and meaning relations within languages. As pragmatics is a centrally important and inherently cross-cutting area within linguistics, it will therefore be relevant not just for meaning specialists, but for most linguistic audiences. - Edited by Jacob Mey, a leading pragmatics specialist, and authored by experts - The latest trends in the field authoritatively reviewed and interpreted in context of related disciplines - Drawn from the richest, most authoritative, comprehensive and internationally acclaimed reference resource in the linguistics area - Compact and affordable single volume reference format
Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013
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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author: Atul Tiwari
Publisher: John Wiley & Sons
ISBN: 1118938445
Category : Technology & Engineering
Languages : en
Pages : 646
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Book Description
The encyclopedia will be an invaluable source of information for researchers and students from diverse backgrounds including physics, chemistry, materials science and surface engineering, biotechnology, pharmacy, medical science, and biomedical engineering.
Author: W. Cary Huffman
Publisher: CRC Press
ISBN: 1351375105
Category : Computers
Languages : en
Pages : 998
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Book Description
Most coding theory experts date the origin of the subject with the 1948 publication of A Mathematical Theory of Communication by Claude Shannon. Since then, coding theory has grown into a discipline with many practical applications (antennas, networks, memories), requiring various mathematical techniques, from commutative algebra, to semi-definite programming, to algebraic geometry. Most topics covered in the Concise Encyclopedia of Coding Theory are presented in short sections at an introductory level and progress from basic to advanced level, with definitions, examples, and many references. The book is divided into three parts: Part I fundamentals: cyclic codes, skew cyclic codes, quasi-cyclic codes, self-dual codes, codes and designs, codes over rings, convolutional codes, performance bounds Part II families: AG codes, group algebra codes, few-weight codes, Boolean function codes, codes over graphs Part III applications: alternative metrics, algorithmic techniques, interpolation decoding, pseudo-random sequences, lattices, quantum coding, space-time codes, network coding, distributed storage, secret-sharing, and code-based-cryptography. Features Suitable for students and researchers in a wide range of mathematical disciplines Contains many examples and references Most topics take the reader to the frontiers of research
Author: William E. (Bill) Roark
Publisher: Routledge
ISBN: 1136420231
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
An invaluable resource for real estate professionals and students Concise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point, providing brief but clear definitions and understandable explanations for more than 300 current terms and concepts used in every aspect of the real estate industry. An essential communication tool for anyone working in real estate management, insurance, economics, and urban planning, this practical guide is equally valuable for libraries, academics, and students. Compiled by Bill and Ryan Roark, realtors and co-hosts of “Taking Care of Business,” a live weekly real estate news and information talk radio program, the Concise Encyclopedia of Real Estate Business Terms provides quick and easy access to the terminology that’s unique to the real estate industry. From A (AAA Tenant, absorption rate, abstract) to Z (zoning) and everything in between, this handy reference resource will ensure you’re not at a loss for words when dealing with the legal and financial issues related to real estate and property. The book also includes an appendix of sample forms and contracts and another that covers measurements and conversions. The Concise Encyclopedia of Real Estate Business Terms explains: adjustable rate brokerage fee due diligence internal rate of return (IRR) loan to value (LTV) non-binding agreement planned unit development (PUD) recapture rate sale leaseback tertiary trade area upside/downside warranty deed and much more! The Concise Encyclopedia of Real Estate Business Terms is equally valuable as a professional reference guide and as a classroom and library resource.
Author: Steve Jones
Publisher: SAGE Publications
ISBN: 1452265283
Category : Language Arts & Disciplines
Languages : en
Pages : 545
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Book Description
"Scholars and students finally have a reference work documenting the foundations of the digital revolution. Were it not the only reference book to cover this emergent field, Jones′s encyclopedia would still likely be the best." --CHOICE "The articles are interesting, entertaining, well written, and reasonably long. . . . Highly recommended as a worthwhile and valuable addition to both science and technology and social science reference collections." --REFERENCE & USER SERVICES QUARTERLY, AMERICAN LIBRARY ASSOCIATION From Amazon.com to virtual communities, this single-volume encyclopedia presents more than 250 entries that explain communication technology, multimedia, entertainment, and e-commerce within their social context. Edited by Steve Jones, one of the leading scholars and founders of this emerging field, and with contributions from an international group of scholars as well as science and technology writers and editors, the Encyclopedia of New Media widens the boundaries of today′s information society through interdisciplinary, historical, and international coverage. With such topics as broadband, content filtering, cyberculture, cyberethics, digital divide, freenet, MP3, privacy, telemedicine, viruses, and wireless networks, the Encyclopedia will be an indispensable resource for anyone interested or working in this field. Unlike many encyclopedias that provide short, fragmented entries, the Encyclopedia of New Media examines each subject in depth in a single, coherent article. Many articles span several pages and are presented in a large, double-column format for easy reading. Each article also includes the following: A bibliography Suggestions for further reading Links to related topics in the Encyclopedia Selected works, where applicable Entries include: Pioneers, such as Marc Andreesen, Marshall McLuhan, and Steve Jobs Terms, from "Access" to "Netiquette" to "Web-cam" Technologies, including Bluetooth, MP3, and Linux Businesses, such as Amazon.com Key labs, research centers, and foundations Associations Laws, and much more The Encyclopedia of New Media includes a comprehensive index as well as a reader′s guide that facilitates browsing and easy access to information. Recommended Libraries Public, academic, government, special, and private/corporate
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Publisher: CQ Press
ISBN: 9781568024264
Category : Democracy
Languages : en
Pages : 0
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Book Description
Designed specifically for students and other readers near to the subject, this new single-volume version of the award-winning Encyclopedia of Democracy features more than 300 entries covering democratic concepts, countries, and individuals. The Concise Encyclopedia of Democracy is a single-volume version of the award-winning Encyclopedia of Democracy. Not a condensation, the new Concise Encyclopedia of Democracy was created to address the specific requirements of high school and introductory college courses and is geared to the special needs of high school and college students, and the general public. The more than 300 articles in The Concise Encyclopedia of Democracy include concepts, countries, and individuals, emphasizing the historical and practical, rather than the theoretical. While the coverage is international in scope, particular emphasis is given to the American experience and the democracies that are part of the high school curriculum and introductory college courses. Especially valuable to the student library patron are new entries on the Constitution and general government practices that meet The National Standards in Civics and Government. The 150 maps, photographs, charts, and timelines are designed to present the researcher with information in a concise, visual form. Excerpts from the Preface: "As a new century dawns, democracy seems to be gaining a foothold throughout the world, yet it remains fragile in all but a handful of nation-states . . . In a world made small by swift transportation and instant communication, such an understanding is increasingly important as competing ideologies inevitably come into conflict. " "The Concise Encyclopedia of Democracy seeks to provide a broad overview of the complex subject of democracy . . . includes biographies, regional and country profiles, topical analyses, historical overviews and discussions of important documents, speeches and U.S. Supreme Court decisions. " "The Concise Encyclopedia of Democracy offers the reader biographical sketches of individuals significant in the development of democratic theory or the implementation of democracy in the major nations of the contemporary world. Included are philosophers, political theorists, activists, dissidents, revolutionaries, and leaders. The biographies span more than 2,000 years - from Plato to Wi Jinsheng. And they span the globe as well . . . Nelson Mandela of South Africa, Margaret Thatcher of the United Kingdom, and Sun Yatsen of China are among those profiled. "
