The Complete Broadcasting Industry Guide: Television, Radio, Cable and Streaming 2022 PDF Download
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Author: Laura Mars
Publisher:
ISBN: 9781642658422
Category : Reference
Languages : en
Pages : 2000
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Book Description
The go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author: Laura Mars
Publisher:
ISBN: 9781642658422
Category : Reference
Languages : en
Pages : 2000
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Book Description
The go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author:
Publisher:
ISBN: 9781637005637
Category :
Languages : en
Pages : 0
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Author:
Publisher:
ISBN: 9781637001608
Category :
Languages : en
Pages :
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Author:
Publisher:
ISBN: 9781637008560
Category :
Languages : en
Pages : 0
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Author: Laura Mars
Publisher:
ISBN: 9781642654837
Category : Reference
Languages : en
Pages : 2000
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Book Description
In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author: Walter McDowell
Publisher: Peter Lang
ISBN: 9780820474854
Category : Biography & Autobiography
Languages : en
Pages : 180
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Book Description
From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Author: Leonard Mogel
Publisher: Leonard Mogel
ISBN: 9780823077304
Category : Broadcasting
Languages : en
Pages : 356
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Book Description
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Author: Laura Mars
Publisher: Grey House Publishing
ISBN: 9781642651041
Category : Reference
Languages : en
Pages : 2000
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Book Description
In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
ISBN: 0240807626
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Author: Sydney W. Head
Publisher: Houghton Mifflin
ISBN:
Category : Performing Arts
Languages : en
Pages : 664
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Book Description
