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Author: Craig Wilson
Publisher:
ISBN: 9781644282328
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
![The Compass and the Nail [Revised Hardcover Edition] PDF](https://books.google.com/books/content/images/frontcover/Kj9lzgEACAAJ?fife=w80-h100)
Author: Craig Wilson
Publisher:
ISBN: 9781644282328
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
Author: Eric Weiner
Publisher: Random House
ISBN: 1448168481
Category : Travel
Languages : en
Pages : 418
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Book Description
What makes a nation happy? Is one country's sense of happiness the same as another's? In the last two decades, psychologists and economists have learned a lot about who's happy and who isn't. The Dutch are, the Romanians aren't, and Americans are somewhere in between... After years of going to the world's least happy countries, Eric Weiner, a veteran foreign correspondent, decided to travel and evaluate each country's different sense of happiness and discover the nation that seemed happiest of all. ·He discovers the relationship between money and happiness in tiny and extremely wealthy Qatar (and it's not a good one) ·He goes to Thailand, and finds that not thinking is a contented way of life. ·He goes to the tiny Himalayan kingdom of Bhutan, and discovers they have an official policy of Gross National Happiness! ·He asks himself why the British don't do happiness? In Weiner's quest to find the world's happiest places, he eats rotten Icelandic shark, meditates in Bangalore, visits strip clubs in Bangkok and drinks himself into a stupor in Reykjavik. Full of inspired moments, The Geography of Bliss accomplishes a feat few travel books dare and even fewer achieve: to make you happier.
Author: Anna Burke
Publisher: Bywater Books
ISBN: 1612941206
Category : Fiction
Languages : en
Pages : 416
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Book Description
In the year 2513, the only thing higher than the seas is what’s at stake for those who sail them. Rose was born facing due north, with an inherent perception of cardinal points flowing through her veins. Her uncanny sense of direction earns her a coveted place among the Archipelago Fleet elite, but it also attracts the attention of Admiral Comita, who sends her on a secret mission deep into pirate territory. Accompanied by a ragtag crew of mercenaries and under the command of Miranda, a captain as bloodthirsty as she is alluring, Rose discovers the hard way that even the best sense of direction won’t be enough to keep her alive if she can’t learn to navigate something far more dangerous than the turbulent seas. Aboard the mercenary ship, Man o’ War, Rose learns quickly that trusting the wrong person can get you killed—and Miranda’s crew have no intention of making things easy for her—especially Miranda’s trusted first mate, Orca, who is as stubborn as she is brutal.
Author: Jenna Nelson
Publisher:
ISBN: 9780996739818
Category :
Languages : en
Pages : 418
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Book Description
Fantasy
Author: Douglass K. Daniel
Publisher: Univ of Wisconsin Press
ISBN: 0299251233
Category : Performing Arts
Languages : en
Pages : 262
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Book Description
Called “God’s angry man” for his unyielding demands in pursuit of personal and artistic freedom, Oscar-winning filmmaker Richard Brooks brought us some of the mid-twentieth century’s most iconic films, including Blackboard Jungle, Cat on a Hot Tin Roof, Elmer Gantry, In Cold Blood, and Looking for Mr. Goodbar. “The important thing,” he once remarked, “is to write your story, to make it believable, to make it live.” His own life story has never been fully chronicled, until now. Tough as Nails: The Life and Films of Richard Brooks restores to importance the career of a prickly iconoclast who sought realism and truth in his films. Douglass K. Daniel explores how the writer-director made it from the slums of Philadelphia to the heights of the Hollywood elite, working with the top stars of the day, among them Humphrey Bogart, Cary Grant, Elizabeth Taylor, Jean Simmons, Sidney Poitier, Sean Connery, Gene Hackman, and Diane Keaton. Brooks dramatized social issues and depicted characters in conflict with their own values, winning an Academy Award for his Elmer Gantry screenplay and earning nominations for another seven Oscars for directing and screenwriting. Tough as Nails offers illuminating insights into Brooks’s life, drawing on unpublished studio memos and documents and interviews from stars and colleagues, including Poitier, director Paul Mazursky, and Simmons, who was married to Brooks for twenty years. Daniel takes readers behind the scenes of Brooks’s major films and sheds light on their making, their compromises, and their common threads. Tough as Nails celebrates Brooks’s vision while adding to the critical understanding of his works, their flaws as well as their merits, and depicting the tumults and trends in the life of a man who always kept his own compass. Best Books for General Audiences, selected by the American Association of School Librarians Outstanding Book, selected by the Public Library Reviewers
Author: Holly Kennedy
Publisher: Penguin
ISBN: 1101211555
Category : Fiction
Languages : en
Pages : 439
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Book Description
Ellis Williams was seventeen, pregnant, abandoned by her own father, and scared to death when she jumped off a bridge in Barrow, Montana, one rainy Sunday morning. Then along came Louie Johnson, who pulled her from the river and saved her from shame with a beautiful lie. His selfless act changed several lives that day...and led Ellis to rediscover the treasured silver compass that has been her touchstone and inspiration ever since. That was fifteen years ago. And a lot has changed. Recently widowed, with a troubled teenage daughter of her own, Ellis returns to Barrow where life still catches her by surprise. First, the town eccentric is none other than Louie Johnson, estranged from his own grown daughter and keeping things hopping down at the nursing home where Ellis gets a job. Then Ellis’s father suddenly reappears after almost two decades, and Ellis is torn between bitter resentment and a profound yearning to reconnect with her past. Amidst the confusion of these tangled lives, Ellis begins to learn that forgiveness and second chances often go hand-in-hand, and that life’s most wonderful gifts can come in an instant, pointing us in new directions.
Author: Edward Hoagland
Publisher: Vintage
ISBN: 0375702407
Category : Biography & Autobiography
Languages : en
Pages : 308
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Book Description
In a luminous memoir of a life richly lived, one of America’s finest writers explores the themes that have shaped his life and work: the glories of the natural world, the lure of working for a circus and fighting forest fires, the afflictions of temporary blindness and blocked speech, and the enduring influence of literary friendships, including John Berryman’s, Edward Abbey’s, and his mentor, Archibald MacLeish. From his childhood in rural Connecticut to some of the earth’s last remaining wildernesses, Hoagland has traveled the world wielding his unusual gift for observation. In Compass Points he delivers an honest and lively accounting of his voyages through two marriages; the New York parties he attended as a precocious young writer; Vermont hippiedom and academia; his many vivid sojourns into Europe, Alaska, British Columbia, the Sudan; and, perhaps most unforgettably, his stint in the “Animal Department” of Ringling Bros. and Barnum & Bailey Circus fifty years ago. Leavened with Hoagland’s trademark humor and insight, Compass Points is an entertaining and moving account of the days and nights of one of our most eminent literary voices.
Author: Paul Charles Blanchard
Publisher: P. C. Blanchard Jr.
ISBN: 9781087970684
Category :
Languages : en
Pages : 268
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Book Description
When a villain creates his own worst nightmare... Debut author P. C. Blanchard's horrific tale of Southern lore will terrify and entertain as it challenges readers to question their very own morality. Victimized his entire life a young boy seeking to find himself, finds revenge and manhood instead. Everyone has that line, across which lies a desolate and dark place beyond your fight or flight trigger. As Christopher Nails enters this realm of insanity, this unlikely hero will have you cheering his every kill. An imprisoned father and the great depression forced a young Christopher to take on the role of family protector. Quitting school to work the sugarcane plantation was the only way to keep his family from adding to the growing number of homeless. After years of racism and cruelty drain the joy out of Christopher's life, a forbidden love offers him a glimpse of happiness. But should he take it? The consequences could haunt his family, and his enemies, for generations. The Black Devil series will engage your inner demon as well as your heart as you explore how a man becomes a devil and leaves a blood trail long after his death. A victim's past becomes the villain's future. With his father falsely imprisoned and his mother spiraling into desolation, young Christopher Nails finds himself man of the house. In the 1930's Louisiana bayou, Christopher finds himself the primary target of an unholy and soulless Sheriff from which the Parish feeds. But when a forbidden love offers more joy-and danger-than he could ever imagine, Christopher's life and family are threatened. Dreams turn to nightmares as lines are crossed and secrets are discovered. Christopher and his siblings face torture and death with no one to protect them. But a Mamma's plea to an unusual source will change the Nails family legacy and ensure Christopher's name will never be forgotten. The Black Devil is a unique supernatural thriller that leads readers into a chilling place of terror, where right and wrong isn't black and white.
Author: Thomas Mills
Publisher: Lulu.com
ISBN: 0557125839
Category : History
Languages : en
Pages : 118
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Book Description
Thomas O. Mills befriended author Frank Waters, who in 1963 had written The Book of the Hopi with his Hopi informant Oswald White Bear Fredericks. Their book included the Hopi Creation Story. Mills listened, read and began to draw his own original and provocative conclusions. In his book, he seeks to track actual events and history that may be buried within it and how this could relate to our future. This book, drawing together a variety of ideas that are usually considered separately, makes stimulating reading and is good material for classroom discussions on history, race, Hopi culture, astronomy and "myth." Mills's intuitive vision should spur scientists to look more closely into what we like to call "myths" or "stories" for their possible basis in historical fact. And today, as we worry about climate change and what it means for the future, shouldn't we also be figuring out whether modern technology can prevent the earth's next rotational shake-up, and how we plan to survive it?
Author: Eugene Manlove Rhodes
Publisher:
ISBN: 9780806113814
Category : Fiction
Languages : en
Pages : 148
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Book Description
Tales of the old west.
