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Author: Jessica Eise
Publisher: Routledge
ISBN: 1317231309
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author: Jessica Eise
Publisher: Routledge
ISBN: 1317231309
Category : Business & Economics
Languages : en
Pages : 168
Get Book Here
Book Description
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author: Jessica Eise
Publisher: Routledge
ISBN: 1317231295
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Author: Jessica Eise
Publisher: Island Press
ISBN: 1610918843
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the World, a diverse group of experts from Purdue University break down this crucial question by tackling big issues one-by-one. Covering population, water, land, climate change, technology, food systems, trade, food waste and loss, health, social buy-in, communication, and equal access to food, the book reveals a complex web of challenges. Contributors unite from different perspectives and disciplines, ranging from agronomy and hydrology to economics. The resulting collection is an accessible but wide-ranging look at the modern food system.
Author: Tomar, Pradeep
Publisher: IGI Global
ISBN: 1799817245
Category : Technology & Engineering
Languages : en
Pages : 400
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Book Description
As technology continues to saturate modern society, agriculture has started to adopt digital computing and data-driven innovations. This emergence of “smart” farming has led to various advancements in the field, including autonomous equipment and the collection of climate, livestock, and plant data. As connectivity and data management continue to revolutionize the farming industry, empirical research is a necessity for understanding these technological developments. Artificial Intelligence and IoT-Based Technologies for Sustainable Farming and Smart Agriculture provides emerging research exploring the theoretical and practical aspects of critical technological solutions within the farming industry. Featuring coverage on a broad range of topics such as crop monitoring, precision livestock farming, and agronomic data processing, this book is ideally designed for farmers, agriculturalists, product managers, farm holders, manufacturers, equipment suppliers, industrialists, governmental professionals, researchers, academicians, and students seeking current research on technological applications within agriculture and farming.
Author: Jean-Marc Faurès
Publisher: Food & Agriculture Organization of the UN (FAO)
ISBN: 9789251073049
Category : Food security
Languages : en
Pages : 0
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Book Description
The report aims to provide a conceptual framework to address food security under conditions of water scarcity in agriculture. It has been prepared by a team of FAO staff and consultants in the framework of the project "Coping with water scarcity - the role of agriculture", and has been discussed at an Expert Consultation meeting organized in FAO, Rome, during the period 14-16 December 2009 on the same subject. It was subsequently edited and revised, taking account of discussions in the Expert Consultation and materials presented to the meeting. The purpose of the Expert Consultation was to assist FAO to better design its water scarcity programme. In particular, the experts were requested to provide recommendations on the range of technical and policy options and associated principles that FAO should promote as part of an agricultural response to water scarcity in member countries. The document offers views on the conceptual framework on which FAO's water scarcity programme should be based, proposes a set of definitions associated with the concept of water scarcity, and indicates the main principles on which FAO should base its action in support to its member countries. At the meeting, experts were requested to review the draft document and provide feedback and recommendations for its finalization. Issues that were addressed in discussions included: 3⁄4 Water scarcity: agreement on key definitions. 3⁄4 The conceptualisation of water scarcity in ways that are meaningful for policy development and decision-making. 3⁄4 The quantification of water scarcity. . 3⁄4 Policy and technical response options available to ensure food security in conditions of water scarcity. . 3⁄4 Criteria and principles that should be used to establish priorities for action in response to water scarcity in agriculture and ensure effective and efficient water scarcity coping strategies.
Author: R. Selvaraju
Publisher: Food & Agriculture Organization of the UN (FAO)
ISBN:
Category : Science
Languages : en
Pages : 132
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Book Description
ctives of the study are: (i) to review current knowledge on vulnerability, past trends in climate, and impacts of climate variability and change on agriculture sector, and (ii) to explore technical and policy alternatives in order to cope with and adapt to impacts of climate variability and change more effectively. The study identified what the potential impacts are, considered what interventions are appropriate, and if and where they should occur. The scope of the study focused on broader policy directions and investment priorities in relation to climate change adaptation. The first two chapters of this book present overall background on the agriculture sector and vulnerability context. Chapter 2 specifically presents vulnerability of agro-ecosystems and food production systems in both temporal and special dimensions. Chapter 3 elaborates on the nature of climate variability and expected future changes in climate. The past trends in climate were described based on observation, analysi
Author: Colin Chartres
Publisher: FT Press
ISBN: 0132181045
Category : History
Languages : en
Pages : 257
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Book Description
From cities to biofuels, competition for water is accelerating. Climate change threatens to intensify the onset and severity of the water crisis in several regions of the developing world: this is already happening throughout much of Asia, the Mediterranean, southwestern Australia, and the southwestern US. Along with water shortages, unsafe water becomes an increasingly widespread problem, too. As water crises trigger food and health crises, billions may slip further into poverty, leading to greater social and political unrest, new wars, and worsening national security. Out of Water doesn't just illuminate the coming global water crisis: it presents innovative solutions in agriculture, engineering, governance, and beyond, including state-of-the art techniques for integrated water management. This book will help raise the level of debate about water to the highest levels of government, and identify workable reforms and incentives to help water users utilize this crucial resource far more efficiently.
Author: Adam Pain
Publisher: Practical Action
ISBN:
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
This book will be of interest to readers concerned with the future of Afghanistan and also those with a broader interest in post-conflict rehabilitation in fragile states, providing an important reference for operational agencies and researchers.
Author: Helen Anne Curry
Publisher: Univ of California Press
ISBN: 0520973798
Category : Social Science
Languages : en
Pages : 336
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Book Description
Charting the political, social, and environmental history of efforts to conserve crop diversity. Many people worry that we're losing genetic diversity in the foods we eat. Over the past century, crop varieties standardized for industrial agriculture have increasingly dominated farm fields. Concerned about what this transition means for the future of food, scientists, farmers, and eaters have sought to protect fruits, grains, and vegetables they consider endangered. They have organized high-tech genebanks and heritage seed swaps. They have combed fields for ancient landraces and sought farmers growing Indigenous varieties. Behind this widespread concern for the loss of plant diversity lies another extinction narrative that concerns the survival of farmers themselves, a story that is often obscured by urgent calls to collect and preserve. Endangered Maize draws on the rich history of corn in Mexico and the United States to uncover this hidden narrative and show how it shaped the conservation strategies adopted by scientists, states, and citizens. In Endangered Maize, historian Helen Anne Curry investigates more than a hundred years of agriculture and conservation practices to understand the tasks that farmers and researchers have considered essential to maintaining crop diversity. Through the contours of efforts to preserve diversity in one of the world's most important crops, Curry reveals how those who sought to protect native, traditional, and heritage crops forged their methods around the expectation that social, political, and economic transformations would eliminate diverse communities and cultures. In this fascinating study of how cultural narratives shape science, Curry argues for new understandings of endangerment and alternative strategies to protect and preserve crop diversity.
Author: Sandra Postel
Publisher: Routledge
ISBN: 1134161581
Category : Law
Languages : en
Pages : 241
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Book Description
For decades now we have wasted and mismanaged the world?s water supplies. Today, 27 countries are short of water, a quarter of the world?s population has no safe water, 46 per cent have no proper sanitation and each year four million children die of water-borne diseases. As most of the world?s major river systems cross several national boundaries, the scope disputes and the threat to international security is becoming more and more real. In The Last Oasis, Sandra Postel examines the economic, ecological and political factors affecting fresh water supply. She confronts the issues of mismanagement and profligacy and analyses and dangers of confrontation, both between nations and between rural and urban users. She also emphasises that the technology and know-how for effective water husbandry does exist. With methods already in use, farmers could cut their demand for water by 40-90 per cent, and cities by one-third, without sacrificing economic output or quality of life. Investing in water efficiency, recycling and conservation help meet rising demands and stave off disaster. But the priority is a common recognition of the gravity of the position, and with that a widespread push for institutions to manage sustainable use of water.
