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Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1613083513
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1613083513
Category : Business & Economics
Languages : en
Pages : 220
Get Book Here
Book Description
Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.
Author: Shawn Clark
Publisher: McGraw Hill Professional
ISBN: 9780658000065
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)
Author: Victor Middleton
Publisher: Routledge
ISBN: 1136437355
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Author:
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ISBN:
Category : Agriculture
Languages : en
Pages : 878
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Book Description
Author: Great Britain. Ministry of Agriculture, Fisheries and Food
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 210
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Book Description
Author: Saskatchewan. Dept. of Agriculture
Publisher:
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Category :
Languages : en
Pages : 196
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Book Description
Author:
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Category : Agriculture, Cooperative
Languages : en
Pages : 1200
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Book Description
Author: United States. Securities and Exchange Commission
Publisher:
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Category : Securities
Languages : en
Pages : 792
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Book Description
Author: Anne Lauretta Gessner
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 992
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Book Description
Author: Rick Strimbeck
Publisher: Taylor Trade Publishing
ISBN: 1461708982
Category : Travel
Languages : en
Pages : 353
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Book Description
The indispensable guide to the best the Vermont mountains have to offer.
