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Author: Drew Neisser
Publisher: New Riders
ISBN: 0134293827
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
Author: Drew Neisser
Publisher: New Riders
ISBN: 0134293827
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
Author: Harry Veendrick
Publisher: Springer Nature
ISBN: 303164249X
Category :
Languages : en
Pages : 697
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Book Description
Author: J. Theo Kloprogge
Publisher: Elsevier
ISBN: 0128215380
Category : Science
Languages : en
Pages : 931
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Book Description
The Periodic Table: Nature’s Building Blocks: An Introduction to the Naturally Occurring Elements, Their Origins and Their Uses addresses how minerals and their elements are used, where the elements come from in nature, and their applications in modern society. The book is structured in a logical way using the periodic table as its outline. It begins with an introduction of the history of the periodic table and a short introduction to mineralogy. Element sections contain their history, how they were discovered, and a description of the minerals that contain the element. Sections conclude with our current use of each element. Abundant color photos of some of the most characteristic minerals containing the element accompany the discussion. Ideal for students and researchers working in inorganic chemistry, minerology and geology, this book provides the foundational knowledge needed for successful study and work in this exciting area. Describes the link between geology, minerals and chemistry to show how chemistry relies on elements from nature Emphasizes the connection between geology, mineralogy and daily life, showing how minerals contribute to the things we use and in our modern economy Contains abundant color photos of each mineral that bring the periodic table to life
Author: J Pimbley
Publisher: Elsevier
ISBN: 0323156800
Category : Technology & Engineering
Languages : en
Pages : 305
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Book Description
Advanced CMOS Process Technology is part of the VLSI Electronics Microstructure Science series. The main topic of this book is complementary metal-oxide semiconductor or CMOS technology, which plays a significant part in the electronics systems. The topics covered in this book range from metallization, isolation techniques, reliability, and yield. The volume begins with an introductory chapter that discusses the microelectronics revolution of the 20th century. Then Chapter 2 puts focus on the CMOS devices and circuit background, discussing CMOS capacitors and field effect transistors. Metallization topics and concepts are covered in Chapter 3, while isolation techniques are tackled in Chapter 4. Long-term reliability of CMOS is the topic covered in Chapter 5. Finally, the ability of semiconductor technology to yield circuits is discussed in Chapter 6. The book is particularly addressed to engineers, scientists, and technical managers.
Author: Gang He
Publisher: John Wiley & Sons
ISBN: 3527646361
Category : Technology & Engineering
Languages : en
Pages : 560
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Book Description
A state-of-the-art overview of high-k dielectric materials for advanced field-effect transistors, from both a fundamental and a technological viewpoint, summarizing the latest research results and development solutions. As such, the book clearly discusses the advantages of these materials over conventional materials and also addresses the issues that accompany their integration into existing production technologies. Aimed at academia and industry alike, this monograph combines introductory parts for newcomers to the field as well as advanced sections with directly applicable solutions for experienced researchers and developers in materials science, physics and electrical engineering.
Author: Douglas M. Considine
Publisher: Springer Science & Business Media
ISBN: 1475769180
Category : Technology & Engineering
Languages : en
Pages : 3529
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Book Description
Advancements in science and engineering have occurred at a surprisingly rapid pace since the release of the seventh edition of this encyclopedia. Large portions of the reference have required comprehensive rewriting and new illustrations. Scores of new topics have been included to create this thoroughly updated eighth edition. The appearance of this new edition in 1994 marks the continuation of a tradition commenced well over a half-century ago in 1938 Van Nostrand's Scientific Encyclopedia, First Edition, was published and welcomed by educators worldwide at a time when what we know today as modern science was just getting underway. The early encyclopedia was well received by students and educators alike during a critical time span when science became established as a major factor in shaping the progress and economy of individual nations and at the global level. A vital need existed for a permanent science reference that could be updated periodically and made conveniently available to audiences that numbered in the millions. The pioneering VNSE met these criteria and continues today as a reliable technical information source for making private and public decisions that present a backdrop of technical alternatives.
Author: Olof Engström
Publisher: Cambridge University Press
ISBN: 1107005930
Category : Science
Languages : en
Pages : 369
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Book Description
A detailed, up-to-date guide to modern MOS structures, describing key tools, cutting-edge models, novel phenomena and challenges for future development. Abstract concepts are supported by practical examples and presented alongside recent theoretical and experimental results. An ideal companion for researchers, graduate students and industrial development engineers.
Author: Sassan Ahmadi
Publisher: Academic Press
ISBN: 012813402X
Category : Technology & Engineering
Languages : en
Pages : 1035
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Book Description
5G NR: Architecture, Technology, Implementation, and Operation of 3GPP New Radio Standards is an in-depth, systematic, technical reference on 3GPP's New Radio standards (Release 15 and beyond), covering the underlying theory, functional descriptions, practical considerations, and implementation of the 5G new radio access technology. The book describes the design and operation of individual components and shows how they are integrated into the overall system and operate from a system's perspective. Uniquely, this book gives detailed information on RAN protocol layers, transports, network architectures, and services, as well as practical implementation and deployment issues, making it suitable for researchers and engineers who are designing and developing 5G systems.Reflecting on the author's 30 plus years of experience in signal processing, microelectronics, and wireless communication system design, this book is ideal for professional engineers, researchers, and graduate students who are working and researching in cellular communication systems and protocols as well as mobile broadband wireless standards. - Features strong focus on practical considerations, implementation, and deployment issues - Takes a top-down approach to explain system operation and functional interconnection - Covers all functional components, features, and interfaces based on clear protocol structure and block diagrams - Describes RF and transceiver design considerations in sub-6 GHz and mmWave bands - Covers network slicing, SDN/NFV/MEC networks and cloud, and virtualized RAN architectures - Comprehensive coverage of NR multiantenna techniques and beamformed operation - A consistent and integrated coverage reflecting the author's decades of experience in developing 3G, 4G, and 5G technologies and writing two successful books in these areas
Author: David R. Martinez
Publisher: CRC Press
ISBN: 1420006665
Category : Technology & Engineering
Languages : en
Pages : 600
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Book Description
Over the past several decades, applications permeated by advances in digital signal processing have undergone unprecedented growth in capabilities. The editors and authors of High Performance Embedded Computing Handbook: A Systems Perspective have been significant contributors to this field, and the principles and techniques presented in the handbook are reinforced by examples drawn from their work. The chapters cover system components found in today’s HPEC systems by addressing design trade-offs, implementation options, and techniques of the trade, then solidifying the concepts with specific HPEC system examples. This approach provides a more valuable learning tool, Because readers learn about these subject areas through factual implementation cases drawn from the contributing authors’ own experiences. Discussions include: Key subsystems and components Computational characteristics of high performance embedded algorithms and applications Front-end real-time processor technologies such as analog-to-digital conversion, application-specific integrated circuits, field programmable gate arrays, and intellectual property–based design Programmable HPEC systems technology, including interconnection fabrics, parallel and distributed processing, performance metrics and software architecture, and automatic code parallelization and optimization Examples of complex HPEC systems representative of actual prototype developments Application examples, including radar, communications, electro-optical, and sonar applications The handbook is organized around a canonical framework that helps readers navigate through the chapters, and it concludes with a discussion of future trends in HPEC systems. The material is covered at a level suitable for practicing engineers and HPEC computational practitioners and is easily adaptable to their own implementation requirements.
Author: D. Misra
Publisher: The Electrochemical Society
ISBN: 1566774381
Category : Dielectrics
Languages : en
Pages : 352
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Book Description
This issue covers papers relating to advanced semiconductor products that are true representatives of nanoelectics and that have reached below 100nm. Depending on the application, the nanosystem may consist of one or more of the following types of functional components: electronic, optical, magnetic, mechanical, biological, chemical, energy source, and various types of sensing devices. As long as one or more of these fuctional devices is in the 1-100nm dimensions, the resultant system can be defined as a nanosystem. Papers will be in all areas of dielectric issues in nanosystems. In addtional to traditional areas of semiconductor processing and packaging of nanoelectronics, emphasis will be placed on areas where multifunctional device integration (through innovation in design, materials, and processing at the device and system levels) will lead to new applications of nanosystems.
