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Author: Drew Neisser
Publisher: New Riders
ISBN: 0134293827
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
Author: Drew Neisser
Publisher: New Riders
ISBN: 0134293827
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer. Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each. Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental—a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.
Author: Douglas M. Considine
Publisher: Springer Science & Business Media
ISBN: 1475769180
Category : Technology & Engineering
Languages : en
Pages : 3529
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Book Description
Advancements in science and engineering have occurred at a surprisingly rapid pace since the release of the seventh edition of this encyclopedia. Large portions of the reference have required comprehensive rewriting and new illustrations. Scores of new topics have been included to create this thoroughly updated eighth edition. The appearance of this new edition in 1994 marks the continuation of a tradition commenced well over a half-century ago in 1938 Van Nostrand's Scientific Encyclopedia, First Edition, was published and welcomed by educators worldwide at a time when what we know today as modern science was just getting underway. The early encyclopedia was well received by students and educators alike during a critical time span when science became established as a major factor in shaping the progress and economy of individual nations and at the global level. A vital need existed for a permanent science reference that could be updated periodically and made conveniently available to audiences that numbered in the millions. The pioneering VNSE met these criteria and continues today as a reliable technical information source for making private and public decisions that present a backdrop of technical alternatives.
Author: Olof Engström
Publisher: Cambridge University Press
ISBN: 1107005930
Category : Science
Languages : en
Pages : 369
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Book Description
A detailed, up-to-date guide to modern MOS structures, describing key tools, cutting-edge models, novel phenomena and challenges for future development. Abstract concepts are supported by practical examples and presented alongside recent theoretical and experimental results. An ideal companion for researchers, graduate students and industrial development engineers.
Author: David R. Martinez
Publisher: CRC Press
ISBN: 1420006665
Category : Technology & Engineering
Languages : en
Pages : 604
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Book Description
Over the past several decades, applications permeated by advances in digital signal processing have undergone unprecedented growth in capabilities. The editors and authors of High Performance Embedded Computing Handbook: A Systems Perspective have been significant contributors to this field, and the principles and techniques presented in the handbook are reinforced by examples drawn from their work. The chapters cover system components found in today’s HPEC systems by addressing design trade-offs, implementation options, and techniques of the trade, then solidifying the concepts with specific HPEC system examples. This approach provides a more valuable learning tool, Because readers learn about these subject areas through factual implementation cases drawn from the contributing authors’ own experiences. Discussions include: Key subsystems and components Computational characteristics of high performance embedded algorithms and applications Front-end real-time processor technologies such as analog-to-digital conversion, application-specific integrated circuits, field programmable gate arrays, and intellectual property–based design Programmable HPEC systems technology, including interconnection fabrics, parallel and distributed processing, performance metrics and software architecture, and automatic code parallelization and optimization Examples of complex HPEC systems representative of actual prototype developments Application examples, including radar, communications, electro-optical, and sonar applications The handbook is organized around a canonical framework that helps readers navigate through the chapters, and it concludes with a discussion of future trends in HPEC systems. The material is covered at a level suitable for practicing engineers and HPEC computational practitioners and is easily adaptable to their own implementation requirements.
Author: Sassan Ahmadi
Publisher: Academic Press
ISBN: 012813402X
Category : Technology & Engineering
Languages : en
Pages : 1035
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Book Description
5G NR: Architecture, Technology, Implementation, and Operation of 3GPP New Radio Standards is an in-depth, systematic, technical reference on 3GPP's New Radio standards (Release 15 and beyond), covering the underlying theory, functional descriptions, practical considerations, and implementation of the 5G new radio access technology. The book describes the design and operation of individual components and shows how they are integrated into the overall system and operate from a system's perspective. Uniquely, this book gives detailed information on RAN protocol layers, transports, network architectures, and services, as well as practical implementation and deployment issues, making it suitable for researchers and engineers who are designing and developing 5G systems.Reflecting on the author's 30 plus years of experience in signal processing, microelectronics, and wireless communication system design, this book is ideal for professional engineers, researchers, and graduate students who are working and researching in cellular communication systems and protocols as well as mobile broadband wireless standards. - Features strong focus on practical considerations, implementation, and deployment issues - Takes a top-down approach to explain system operation and functional interconnection - Covers all functional components, features, and interfaces based on clear protocol structure and block diagrams - Describes RF and transceiver design considerations in sub-6 GHz and mmWave bands - Covers network slicing, SDN/NFV/MEC networks and cloud, and virtualized RAN architectures - Comprehensive coverage of NR multiantenna techniques and beamformed operation - A consistent and integrated coverage reflecting the author's decades of experience in developing 3G, 4G, and 5G technologies and writing two successful books in these areas
Author: D. Misra
Publisher: The Electrochemical Society
ISBN: 1566774381
Category : Dielectrics
Languages : en
Pages : 352
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Book Description
This issue covers papers relating to advanced semiconductor products that are true representatives of nanoelectics and that have reached below 100nm. Depending on the application, the nanosystem may consist of one or more of the following types of functional components: electronic, optical, magnetic, mechanical, biological, chemical, energy source, and various types of sensing devices. As long as one or more of these fuctional devices is in the 1-100nm dimensions, the resultant system can be defined as a nanosystem. Papers will be in all areas of dielectric issues in nanosystems. In addtional to traditional areas of semiconductor processing and packaging of nanoelectronics, emphasis will be placed on areas where multifunctional device integration (through innovation in design, materials, and processing at the device and system levels) will lead to new applications of nanosystems.
Author: George Maroulis
Publisher: Imperial College Press
ISBN: 1860948863
Category : Technology & Engineering
Languages : en
Pages : 694
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Book Description
With the central importance of electric polarizability and hyperpolarizability for a wide spectrum of activities, this book charts the trends in the accurate theoretical determination of these properties in specialized fields. The contributions include reviews and original papers that extend from methodology to applications in specific areas of primary importance such as cluster science and organic synthesis of molecules with specific properties.
Author: Theodore S. Rappaport
Publisher: Pearson Education
ISBN: 0132172283
Category : Computers
Languages : en
Pages : 705
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Book Description
The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design “This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.” —Ali Sadri, Ph.D., Sr. Director, Intel Corporation, MCG mmWave Standards and Advanced Technologies Millimeter wave (mmWave) is today's breakthrough frontier for emerging wireless mobile cellular networks, wireless local area networks, personal area networks, and vehicular communications. In the near future, mmWave products, systems, theories, and devices will come together to deliver mobile data rates thousands of times faster than today's existing cellular and WiFi networks. In Millimeter Wave Wireless Communications, four of the field's pioneers draw on their immense experience as researchers, entrepreneurs, inventors, and consultants, empowering engineers at all levels to succeed with mmWave. They deliver exceptionally clear and useful guidance for newcomers, as well as the first complete desk reference for design experts. The authors explain mmWave signal propagation, mmWave circuit design, antenna designs, communication theory, and current standards (including IEEE 802.15.3c, Wireless HD, and ECMA/WiMedia). They cover comprehensive mmWave wireless design issues, for 60 GHz and other mmWave bands, from channel to antenna to receiver, introducing emerging design techniques that will be invaluable for research engineers in both industry and academia. Topics include Fundamentals: communication theory, channel propagation, circuits, antennas, architectures, capabilities, and applications Digital communication: baseband signal/channel models, modulation, equalization, error control coding, multiple input multiple output (MIMO) principles, and hardware architectures Radio wave propagation characteristics: indoor and outdoor applications Antennas/antenna arrays, including on-chip and in-package antennas, fabrication, and packaging Analog circuit design: mmWave transistors, fabrication, and transceiver design approaches Baseband circuit design: multi–gigabit-per-second, high-fidelity DAC and ADC converters Physical layer: algorithmic choices, design considerations, and impairment solutions; and how to overcome clipping, quantization, and nonlinearity Higher-layer design: beam adaptation protocols, relaying, multimedia transmission, and multiband considerations 60 GHz standardization: IEEE 802.15.3c for WPAN, Wireless HD, ECMA-387, IEEE 802.11ad, Wireless Gigabit Alliance (WiGig)
Author: François Templier
Publisher: John Wiley & Sons
ISBN: 1119015065
Category : Technology & Engineering
Languages : en
Pages : 311
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Book Description
Microdisplays are displays requiring optical magnification and OLEDs (Organic Light-Emitting Diode) are self-emitting displays where each pixel includes a LED made of organic material, in general composed of small-molecule organic material. This title reviews in detail how OLED microdisplays are made as well as how they are used. All aspects from theory to application will be addressed: basic principles, display design, display fabrication, operation and performances, present and future applications. The book will be useful to anyone interested in this rapidly developing field, such as students or researchers, industry professionals (engineers, project leaders) in the field of display development/fabrication and display end-users.
Author: Young Suh Song
Publisher: Springer Nature
ISBN: 9819966493
Category :
Languages : en
Pages : 930
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Book Description
