Author: Yoshio Kajihara
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 143
Book Description
The Characteristics of Consumer Behavior and Marketing in Japan
Author: Yoshio Kajihara
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 143
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 143
Book Description
The Characteristics of Consumer Behavior and Marketing in Japan
Author: Yoshio Kajihara
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 166
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 166
Book Description
Japanese Consumer Behaviour
Author: John Linwood McCreery
Publisher: University of Hawaii Press
ISBN: 9780824823160
Category : Business & Economics
Languages : en
Pages : 292
Book Description
What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
Publisher: University of Hawaii Press
ISBN: 9780824823160
Category : Business & Economics
Languages : en
Pages : 292
Book Description
What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
New Consumer Behavior Theories from Japan
Author: Akira Shimizu
Publisher: Springer Nature
ISBN: 9811611270
Category : Business & Economics
Languages : en
Pages : 219
Book Description
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Publisher: Springer Nature
ISBN: 9811611270
Category : Business & Economics
Languages : en
Pages : 219
Book Description
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Japanese Consumer Dynamics
Author: P. Haghirian
Publisher: Springer
ISBN: 023030222X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Publisher: Springer
ISBN: 023030222X
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Changing Pattern of Consumer Behaviour and Marketing in Japan
Author: Yoshio Kajihara
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 282
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 282
Book Description
Changing Pattern of Consumer Behavior and Marketing in Japan
Author: Yoshio Kajihara
Publisher:
ISBN:
Category : Commercial policy
Languages : en
Pages : 262
Book Description
Publisher:
ISBN:
Category : Commercial policy
Languages : en
Pages : 262
Book Description
Individual Characteristics and Garment Consumption in Japan
Author: Yiping Huang
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 32
Book Description
Global Consumer Behavior
Author: Chantal Ammi
Publisher: John Wiley & Sons
ISBN: 1118614844
Category : Business & Economics
Languages : en
Pages : 276
Book Description
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Publisher: John Wiley & Sons
ISBN: 1118614844
Category : Business & Economics
Languages : en
Pages : 276
Book Description
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Marketing Strategies And Distribution Channels For Foreign Companies In Japan
Author: Erich Batzer
Publisher: Routledge
ISBN: 0429714149
Category : Political Science
Languages : en
Pages : 268
Book Description
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.
Publisher: Routledge
ISBN: 0429714149
Category : Political Science
Languages : en
Pages : 268
Book Description
This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.