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Author: Robert Eric Raymond
Publisher:
ISBN:
Category :
Languages : en
Pages : 78
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Book Description
Wouldn't it be great to have everyone in your community, or the entire world, know what your business is? That is truly the goal of most businesses because if you have great visibility, you strongly increase your outreach and then your business growth happens more organically. This handbook is one of the best resources any business owner can have. We provide you an incredible list of 49 places and ways you can increase the visibility of your business. I also provide you descriptions and ideas of how to make it happen. To acquire the success you deserve you must have a continuous and ongoing effort to make your business visible. That means your prospective clients, customers, and strategic partners must know who you are.This book ends with a section where you can create your own visibility plan right in the book leading to more revenue and success. Congratulations!
Author: Robert Eric Raymond
Publisher:
ISBN:
Category :
Languages : en
Pages : 78
Get Book Here
Book Description
Wouldn't it be great to have everyone in your community, or the entire world, know what your business is? That is truly the goal of most businesses because if you have great visibility, you strongly increase your outreach and then your business growth happens more organically. This handbook is one of the best resources any business owner can have. We provide you an incredible list of 49 places and ways you can increase the visibility of your business. I also provide you descriptions and ideas of how to make it happen. To acquire the success you deserve you must have a continuous and ongoing effort to make your business visible. That means your prospective clients, customers, and strategic partners must know who you are.This book ends with a section where you can create your own visibility plan right in the book leading to more revenue and success. Congratulations!
Author: David Avrin
Publisher: Red Wheel/Weiser
ISBN: 163265962X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
Author: Darren Barefoot
Publisher: No Starch Press
ISBN: 1593271999
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.
Author: Sarah Durham
Publisher: John Wiley & Sons
ISBN: 0470542217
Category : Business & Economics
Languages : en
Pages : 117
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Book Description
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Author: Alison Williams
Publisher: Kogan Page Publishers
ISBN: 0749452900
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Author: Izdihar Jamil
Publisher:
ISBN: 9781088157831
Category :
Languages : en
Pages : 0
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Book Description
Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert in your field? Look no further than "Are You Visible?" -The ultimate guide to being seen, heard and chosen. Dr. Izdihar Jamil, a visibility expert and TEDxHuntingtonBeach Curator, shares her personal philosophy and proven strategies to help you stand out from the crowd. With her exclusive and intimate approach, she treats her clients like family and empowers them to become the best at what they do. In this book, you'll learn the top tips for building your personal brand and becoming the go-to leader, using Dr. Jamil's proven system to get predictable results. "Are You Visible?" is a must-read for anyone looking to make an impact in their industry. Get your copy today and start being seen as the expert you are! "Dr. Izdihar Jamil is a shining light of inspiration. In her new book, Are You Visible?, she enthusiastically shares clear action steps on how to increase online visibility. Beyond increasing visibility, she encourages the professional to strive to be the go-to leader in their industry. Her experience and wisdom have led me to believe this is possible while maintaining a harmonious balance of work and family life. I highly recommend all of her books." - Drew Lawrence, Multi-platinum hit Songwriter and Artist Development Coach "When it comes to self-publishing a book, Izdihar is my go-to expert. With Izdihar's knowledge, enthusiasm and strategies she makes the daunting task of writing a book a reality. If you're looking for a business coach look no further!" - Tim Hmelar, Home Builder and Realtor to Silicon Valley Business Titans. "Dr. Izdihar Jamil's book is the best visibility roadmap you can have. Her greatest gift is providing you with her expertise in a straightforward, understandable, and thoroughly enjoyable format. To all of the entrepreneurs out there, this is a must-own book for your collection." - Deb Rosman, Public Speaker & Poet of The Grieving Heart and International Bestselling Author of It is Done! "Are you Visible? is jam-packed with value-added knowledge from leading visibility expert Izdihar Jamil! This book provides vital information so that you can become the go-to expert in your field." - Amber Howard, Four times #1 International Bestselling Author and Leadership Expert. ABOUT. Dr. Izdihar Jamil, Ph.D.-#1 International Bestselling Author of Money Makers, TV Show Host and Visibility Expert-has appeared on FORBES, Fox TV, and TED.com. She helps leaders to be SEEN, HEARD and CHOSEN as the go-to experts in their field with proven, predictable and effective methods. She's also the Curator for TEDxHuntingtonBeach. She lives in California with her husband and children, she loves baking and reading.
Author: Irving Rein
Publisher: McGraw Hill Professional
ISBN: 0071483136
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
Author: Nicolas Chanavat
Publisher: Routledge
ISBN: 1351972359
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.
Author: Bela G. Liptak
Publisher: CRC Press
ISBN: 1439817766
Category : Technology & Engineering
Languages : en
Pages : 1142
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Book Description
Instrument Engineers' Handbook – Volume 3: Process Software and Digital Networks, Fourth Edition is the latest addition to an enduring collection that industrial automation (AT) professionals often refer to as the "bible." First published in 1970, the entire handbook is approximately 5,000 pages, designed as standalone volumes that cover the measurement (Volume 1), control (Volume 2), and software (Volume 3) aspects of automation. This fourth edition of the third volume provides an in-depth, state-of-the-art review of control software packages used in plant optimization, control, maintenance, and safety. Each updated volume of this renowned reference requires about ten years to prepare, so revised installments have been issued every decade, taking into account the numerous developments that occur from one publication to the next. Assessing the rapid evolution of automation and optimization in control systems used in all types of industrial plants, this book details the wired/wireless communications and software used. This includes the ever-increasing number of applications for intelligent instruments, enhanced networks, Internet use, virtual private networks, and integration of control systems with the main networks used by management, all of which operate in a linked global environment. Topics covered include: Advances in new displays, which help operators to more quickly assess and respond to plant conditions Software and networks that help monitor, control, and optimize industrial processes, to determine the efficiency, energy consumption, and profitability of operations Strategies to counteract changes in market conditions and energy and raw material costs Techniques to fortify the safety of plant operations and the security of digital communications systems This volume explores why the holistic approach to integrating process and enterprise networks is convenient and efficient, despite associated problems involving cyber and local network security, energy conservation, and other issues. It shows how firewalls must separate the business (IT) and the operation (automation technology, or AT) domains to guarantee the safe function of all industrial plants. This book illustrates how these concerns must be addressed using effective technical solutions and proper management policies and practices. Reinforcing the fact that all industrial control systems are, in general, critically interdependent, this handbook provides a wide range of software application examples from industries including: automotive, mining, renewable energy, steel, dairy, pharmaceutical, mineral processing, oil, gas, electric power, utility, and nuclear power.
