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Author: Crispin Thurlow
Publisher: Routledge
ISBN: 1351041762
Category : Language Arts & Disciplines
Languages : en
Pages : 320
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Book Description
The Business of Words examines the practices of ‘high-end’ language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for ‘dialogue’ between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.
Author: Crispin Thurlow
Publisher: Routledge
ISBN: 1351041762
Category : Language Arts & Disciplines
Languages : en
Pages : 320
Get Book Here
Book Description
The Business of Words examines the practices of ‘high-end’ language workers or wordsmiths where we find words being professionally designed, institutionally managed, and, inevitably, objectified for status and profit. Aligned with existing work on language and political economy in critical sociolinguistics and discourse studies, the volume offers a novel, complementary insight into the relatively elite practices of language workers such as advertisers, dialect coaches, publishers, judges, translators, public relations officers, fine artists, journalists, and linguists themselves. In fact, the book considers what academics might learn about language from other wordsmiths, opening a space for ‘dialogue’ between those researching language and those who also stake a claim to linguistic expertise and a way with words. Bringing together an array of leading international scholars from the cognate fields of discourse studies, sociolinguistics, and linguistic anthropology, this book is an essential resource for researchers, advanced undergraduate, and postgraduate students of English language, linguistics and applied linguistics, communication and media studies, and anthropology.
Author: H. Dean McKay
Publisher: Simon and Schuster
ISBN: 1440501017
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
"Do you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn! With this easy-to-use, easy-to-understand guide, you will: Learn key business vocabulary and how to use it confidently Be able to reference critical terms from all areas of business Locate more than 1,000 clear definitions Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already in the thick of today's challenge business environment, you'll speak the language of the pros in no time!
Author: Amanda Golden
Publisher:
ISBN: 9780813051895
Category : Poets, American
Languages : en
Pages : 293
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Book Description
This book offers fresh perspective on the life and writings of Anne Sexton, one of the most influential American women writers.
Author: Lynne Agress
Publisher: Basic Books
ISBN: 0786730927
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Written to help the business person gain a grammatical advantage on his or her competition, Working with Words in Business and Legal Writing is a quick and complete guide to writing clear and concise e-mails, letters, and reports. By using real-world before-and-after examples from her workshop, Dr. Lynne Agress examines and explains the most common grammatical pitfalls in business writing and helps the reader focus on avoiding confusing and incorrect language. Some of the topics Dr. Agress focuses on are: transitional phrases, use of voice, awkward sentence structures, proper punctuation, tone, jargon and pretentious prose. With special sections on selecting a writing workshop, or consultant, communicating over the Internet and editing others' work, Working with Words in Business and Legal Writing provides the quickest way to clear communication for business in the twenty-first century.
Author: Ike Lasater
Publisher: PuddleDancer Press
ISBN: 1892005018
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Author: Alex Frankel
Publisher: Crown Currency
ISBN: 1400051053
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people’s behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.
Author: Aurora Winter
Publisher:
ISBN: 9781951104177
Category :
Languages : en
Pages : 0
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Book Description
NEW LARGE PRINT EDITION. LEARN HOW TO CREATE MULTIPLE STREAMS OF INCOME & IMPACT. TURN YOUR WORDS INTO WEALTH.DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Brandon Sanderson, Jordan Peterson, Wayne Dyer, David Goggins, and Sir Winston Churchill.YOU WILL LEARN:Why storytelling is a key leadership skill7 ways to profit from publishing your bookHow to create multiple streams of incomeThe art of public speakingWhy your book is your best marketing toolHow to communicate your ideas and pitch anythingThe neuroscience behind memorable messagesHow you could create your book by talking (rather than typing)Hi, I'm Aurora Winter and I left my lucrative career as a TV executive decades ago to become a full-time author, trainer, and entrepreneur. Using storytelling for business, I created a life of freedom, creativity, and contribution. I help my clients turn their words into wealth, wisdom, and wonder. Now I would like to help you.My clients win hearts and minds with their communication skills. They have started new chapters, escaped 9 to 5, and made a difference. They have written bestselling books, given TEDx talks, appeared on TV, raised venture capital, and won awards. Why not you?Use the blueprints in this book to create multiple streams of income and impact with your book, brand, and business.
Author: Ronald M. Shapiro
Publisher: Penguin
ISBN: 0698137132
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.
Author: Ginny Carter
Publisher: Practical Inspiration Publishing
ISBN: 1788601297
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying ‘yes’. Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head – allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here. · Section 1: Plan. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach. · Section 2: Write. Master the art of crafting your work so it engages, inspires, and educates your readers. · Section 3: Promote. Discover how to market your book so it sells to a ready-made audience. This is the final step in building a reputation as the go-to expert in your field.
Author: Geoffrey James
Publisher: Penguin
ISBN: 1101559039
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps. How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to: Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful Sales Process Sell to Top Executives Build Sales Partnerships Get a Customer Referral Accelerate Your Sales Cycle With How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.
