Author: Silvia Meyer
Publisher: GRIN Verlag
ISBN: 366809845X
Category : Literary Collections
Languages : en
Pages : 113
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Book Description
Diploma Thesis from the year 2007 in the subject American Studies - Culture and Applied Geography, grade: 2,2, Martin Luther University, language: English, abstract: The brewing industry is an essential element of the U.S. economy, since beer sales represent 58% of alcohol consumption in the United States. In 2002, the brewing industry had employed more than 850,000 workers and paid $65 billion in taxes. Having obvious competitive advantages over its competitors, Anheuser-Busch is the world's largest and most successful brewer, followed by Miller and Coors. Since 1857, some extraordinary leaders have guided Anheuser-Busch through prosperous times and through challenges. Anheuser-Busch Companies witnessed the early innovations and inventions of the 19th century, such as mechanical refrigeration, pasteurization and the bottling of beer. Moreover, the company witnessed growing competition, the union movement, the temperamence movement, World War I and prohibition. Despite all those challenges, the company survived and started all over again after repeal, experiencing the new beer business, including more innovations, World War II and changing consumer tastes. Today, Anheuser-Busch is the leading U.S. brewery, with about 50% shares of national beer sales. Worldwide, the company operates 27 breweries, selling beer in more than 80 countries. Twelve of the breweries are in the United States and fifteen overseas, with fourteen in China and one in Great Britain. In 2002, international beer sales increased by 29.3%, and in 2005, international beer sales even grew by 50.8%. Besides its beer business, the company owns one of the country's largest manufacturer of aluminum cans and a number of theme parks; it is the world's largest recycler of aluminum beverage containers, and it has interests in malt production, rice milling, label printing, bottle production, transportation services and real estate. Additionally, Anheuser-Busch is engaged in responsibility matters, such as responsible drinking and conservation of the environment. Furthermore, the company is particularly famous for its humorous and rememberable advertisings.
Author: Julie MacIntosh
Publisher: John Wiley & Sons
ISBN: 1118202821
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.
Author: Peter Hernon
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 502
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Book Description
Author: William Knoedelseder
Publisher: Harper Collins
ISBN: 0062096680
Category : Biography & Autobiography
Languages : en
Pages : 357
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Book Description
“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.” —John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.
Author:
Publisher:
ISBN:
Category : Barron's national business and financial weekly
Languages : en
Pages : 1312
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Book Description
Author: Benjamin Franklin Professor of History Thomas C Cochran
Publisher: Literary Licensing, LLC
ISBN: 9781258159252
Category :
Languages : en
Pages : 476
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Book Description
Author: Josh Noel
Publisher: Chicago Review Press
ISBN: 1613737246
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light, bland and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the 20 biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Josh Noel broke the news of the sale in the Chicago Tribune, and he covered the resulting backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Anheuser-Busch has since bought nine other craft breweries, and from among the outcry rises a question that Noel addresses through personal anecdotes from industry leaders: how should a brewery grow?
Author: Maureen Ogle
Publisher: HMH
ISBN: 0547536917
Category : Cooking
Languages : en
Pages : 452
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Book Description
A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post
Author: Charles J. Fombrun
Publisher: Harvard Business Review Press
ISBN: 9780875846330
Category : Corporate image
Languages : en
Pages : 482
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Book Description
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Author: Christian Garavaglia
Publisher: Springer
ISBN: 3319582356
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
