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Author: Paul Giambarba
Publisher: Capearts Publishing
ISBN: 9780871550019
Category : Brand name products
Languages : en
Pages : 144
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Book Description
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Author: Paul Giambarba
Publisher: Capearts Publishing
ISBN: 9780871550019
Category : Brand name products
Languages : en
Pages : 144
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Book Description
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Author: Paul Giambarba
Publisher:
ISBN:
Category :
Languages : en
Pages : 180
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Book Description
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134277873
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
Author: William A. Ewing
Publisher:
ISBN: 9780500544730
Category : Art and technology
Languages : en
Pages : 0
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Book Description
In 1943 the American inventor and scientist Edwin H. Land was asked by his daughter why she couldn't see immediately the photograph he had just taken. Within an hour, Land had conceived of the technology required to make this seemingly impossible demand a reality. So begins the story of Polaroid instant photography, an invention that revolutionized the taking and making of pictures. But Land's creation was more than a groundbreaking scientific accomplishment; it also heralded an exciting new chapter of artistic expression. Through the efforts of thousands of photographers the world over, as well as the corporation's own artist support programme, which provided many with materials, Polaroid would help shape the artistic landscape of the late twentieth century - and, indeed, up to the present day. Published to accompany a major travelling exhibition, The Polaroid Project is a creative exploration of the relationship between Polaroid's many technological innovations and the art that was produced with their help. A wealth of illustrations showcases not only the myriad and often idiosyncratic approaches taken by such photographers as Ansel Adams, Robert Mapplethorpe, Ellen Carey and Chuck Close, but also a fascinating selection of the technical objects and artefacts that speak of the sheer ingenuity that lay behind the art.?With essays by the exhibition's curators and leading photographic writers and historians, The Polaroid Project provides a unique perspective on the Polaroid phenomenon - a technology, an art form, a convergence of both - and its enduring cultural legacy.
Author: Christopher Bonanos
Publisher: Chronicle Books
ISBN: 1616890851
Category : Antiques & Collectibles
Languages : en
Pages : 194
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Book Description
Tells the remarkable tale of Edwin Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age.
Author: Vicki Goldberg
Publisher: Chronicle Books
ISBN: 0811826228
Category : Photography
Languages : en
Pages : 246
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Book Description
This beautiful and informative photographic history includes images from 1900 to 1999. Many are often seen (bullet piercing the apple, splashing crown of milk, Sophia Loren looking askance at Jayne Mansfield's plunging decollete, and Dorothea Lange's Migrant Mother); but most are probably unknown, because the photos were selected not only for their visual and cognitive qualities but also for their importance to the history and development of photographic technique and usage. The century is divided into thirds for explanation's sake, and there is at least one photograph for every year. While this is a picture book, the accompanying text provides informative introductions to the uses and abuses of perhaps the century's most important medium. The book is companion to the PBS series. Oversize: 12.5x9.5". Annotation copyrighted by Book News Inc., Portland, OR
Author: Grant Heiken
Publisher: CUP Archive
ISBN: 9780521334440
Category : Science
Languages : en
Pages : 796
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Book Description
The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.
Author: Tirthak Saha
Publisher: Clever Fox Publishing
ISBN:
Category : Self-Help
Languages : en
Pages : 236
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Book Description
Humans love making predictions: We bet on the outcomes of sporting events; we try to pick optimal career paths; we forecast stock prices; we do it all the time! Why are we so fascinated by the future? Why have we created for ourselves a society where predictive abilities are needed for everyday functioning? More importantly, if we must be prophets, how do we at least become better ones, devoid of biases and fatal cognitive flaws that hold us back from clearly seeing ahead? To see our future, we must first take a look at our past.
Author: Nathalie Herschdorfer
Publisher:
ISBN: 9780500544174
Category : Fashion photography
Languages : en
Pages : 0
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Book Description
This title, featuring the work of 85 great fashion photographers past and present, drawn from the Conde Nast archives in New York, Paris and Milan, illustrates the early work of such celebrated practitioners as Cecil Beaton, Irving Penn and David Bailey that have appeared in the pages of the company's magazines."
