The Book of Guinness Advertising PDF Download
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Author: Brian Sibley
Publisher:
ISBN: 9780851124001
Category : Advertising
Languages : en
Pages : 221
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Book Description
Author: Brian Sibley
Publisher:
ISBN: 9780851124001
Category : Advertising
Languages : en
Pages : 221
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Book Description
Author: Jim Davies
Publisher: Guinness Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
Author: David Hughes
Publisher: Phimboy
ISBN: 9780955371301
Category : History
Languages : en
Pages : 312
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Book Description
Author: Stephen Mansfield
Publisher: Thomas Nelson
ISBN: 1418580678
Category : Cooking
Languages : en
Pages : 304
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Book Description
The history of Guinness, one of the world's most famous brands, reveals the noble heights and generosity of a great family and an innovative business. The history began in Ireland during the late 1700s when the water in Ireland as well as throughout Europe was famously undrinkable, and the gin and whiskey that took its place was devastating civil society. It was a disease ridden, starvation plagued, alcoholic age, and Christians like Arthur Guinness, as well as monks and evangelical churches, brewed beer that provided a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 246 years and 150 countries later, Guinness is a global brand and one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today including: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the beer itself. The Search for God and Guinness is an amazing, true story of how the Guinness family used its wealth and influence to touch millions during a dark age.
Author: Penny Dade
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
"Drink Talking traces the fascinating history of alcohol advertising during the twentieth century and analyses the changing patterns of consumption of the British drinker. The most famous and evocative advertising campaigns are revisited alongside many less well-known but equally fascinating images. The book traces changing tastes in alcoholic drinks and examines the influence of advertising on social behaviour. From Guinness to Smirnoff, via Babycham and Cinzano, British drinking habits are revealed and illuminated through illustrations of the most memorable advertisements in full colour. Each chapter covers a decade of the twentieth century up to the beginning of the twenty-first, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements."--BOOK JACKET.
Author: David Hughes
Publisher:
ISBN: 9781907593994
Category : Commercial art
Languages : en
Pages : 0
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Book Description
A picture book with a narrative storyline detailing the legendary images of John Gilroy, who was responsible for Guinness campaigns we still remember today.
Author: Sargento Foods, Inc
Publisher:
ISBN: 9781450852111
Category : Board books
Languages : en
Pages : 48
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Book Description
Everyone loves pizza! There's no better way to make a great-tasting pizza than to start with great-tasting Sargento cheese. Choose from 40 meat, chicken, veggie and chef-inspired pizza recipes, all with easy-to-follow directions and full-color photos. This is a great gift idea for a friend, or a great addition to your very own culinary library.
Author: Tom Fishburne
Publisher:
ISBN: 9780999070314
Category : Marketing
Languages : en
Pages : 214
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Book Description
"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
Author: Rupert Guinness
Publisher: Simon and Schuster
ISBN: 1925640116
Category : Biography & Autobiography
Languages : en
Pages : 285
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Book Description
A powerful memoir about an epic bike race across one of the most challenging landscapes in the world. Rupert Guinness set out on the trip of a lifetime: to race across Australia in the inaugural Indian Pacific Wheel Race. This would be no ordinary bike race. Unlike the Tour de France, which Guinness made his name reporting on for decades, competitors would ride completely unassisted from Fremantle in Western Australia to the Opera House in Sydney on the other side of the country – a gruelling distance of over 5,000 kilometres that would not only test riders’ physical endurance but their psychological resilience as well. Dubbed ‘The Hunger Games on Wheels’, there would be no help, just riders and their bikes crossing one of the most beautiful – and most inhospitable – places on earth. Rupert’s mission was to test his own grit, physical and emotional, as he followed the trail of the pioneering men and women whose historic rides over the last two centuries unveiled a largely unknown interior. But when a terrible tragedy stopped competitors in their tracks, Rupert was forced to make one of the toughest decisions he had ever faced – and ultimately, what he discovered was the extraordinary power of the human spirit.
Author: Paul Hartley
Publisher: Hamlyn
ISBN: 9780600620372
Category : Cooking
Languages : en
Pages : 0
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Book Description
A celebration of the great Guinness® success story; featuring advertising campaigns and a collection of delicious Guinness® inspired recipes. From the beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a Dublin brewery to the present when over 10 million people around the world enjoy Guinness® beer everyday, this book celebrates the story of one the world's most iconic brands. It reveals the compelling history of the beer, with evocative photographs of the people and places that are such a part of the rich heritage of Guinness®, the brand . Added to this are eighteen delicious Guinness® recipes, both classic and contemporary, that make the most of the taste of one of the world's best-loved beers.
