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Category : Books
Languages : en
Pages : 368
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Book Description
Author:
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 368
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1700
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Book Description
Author: Katya Mandoki
Publisher: Routledge
ISBN: 131713849X
Category : Philosophy
Languages : en
Pages : 344
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Book Description
Katya Mandoki advances in this book the thesis that it is not only possible but crucial to open up the field of aesthetics (traditionally confined to the study of art and beauty) toward the richness and complexity of everyday life. She argues that in every process of communication, whether face to face or through the media, fashion, and political propaganda, there is always an excess beyond the informative and functional value of a message. This excess is the aesthetic. Following Huizinga's view of play as an ingredient of any social environment, Mandoki explores how various cultural practices are in fact forms of playing since, for the author, aesthetics and play are Siamese twins. One of the unique contributions of this book is the elaboration and application of a semiotic model for the simultaneous analysis of social interactions in the four registers, namely visual, auditory, verbal and body language, to detect the aesthetic strategies deployed in specific situations. She argues that since the presentation of the self is targeted towards participants' sensibilities, aesthetics plays a key role in these modes of exchange. Consequently, the author updates important debates in this field to clear the way for a socio-aesthetic inquiry through contexts such as the family, school, medical, artistic or religious traditions from which social identities emerge.
Author: Martin Lindstrom
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Mary Lennon
Publisher: Matador
ISBN: 9781803131887
Category :
Languages : en
Pages : 360
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Book Description
Devastated by the collapse of her marriage, Helen Bradshaw flees London for Achill Island on the West Coast of Ireland hoping that her new job researching painter, Grace Henry, will offer her an escape. Achill is wild and beautiful, but island life poses many challenges, she feels isolated, lonely.
Author: Robin Harte
Publisher: Springer
ISBN: 3319056484
Category : Mathematics
Languages : en
Pages : 132
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Book Description
Written by an author who was at the forefront of developments in multi-variable spectral theory during the seventies and the eighties, this guide sets out to describe in detail the spectral mapping theorem in one, several and many variables. The basic algebraic systems – semigroups, rings and linear algebras – are summarised, and then topological-algebraic systems, including Banach algebras, to set up the basic language of algebra and analysis. Spectral Mapping Theorems is written in an easy-to-read and engaging manner and will be useful for both the beginner and expert. It will be of great importance to researchers and postgraduates studying spectral theory.
Author: Peter Gammond
Publisher: Rave Books
ISBN: 9780948456749
Category : Music
Languages : en
Pages : 62
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Book Description
It is not necessary to know all the dates and theory, but to appear on easy terms with the subject. This book goes quietly behind music and, in the nicest possible way, stabs it in the back.
Author: Jon Provost
Publisher: Cumberland House Publishing
ISBN: 9781581826197
Category : Art
Languages : en
Pages : 354
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Book Description
Jon Provost's story is a vivid portrait of the inner workings of Hollywood in the 1950s & 1960s and is populated with some of the biggest names of the day: Grace Kelly, Bing Crosby, Jack Benny, Bob Hope, Lucille Ball, and Elvis too.
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Category : Pharmacy
Languages : en
Pages : 536
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Book Description
Author: Rob Ainsley
Publisher: Bluffer's Guides
ISBN: 9781909365407
Category : Cycling
Languages : en
Pages : 128
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Book Description
Instantly acquire all the knowledge you need to pass as an expert in the world of cycling. Never again confuse a MAMIL with a MTBER, a fixie with a folder, or a Boris bike with a ‘bonk’. Bask in the admiration of your fellow bike enthusiasts as you pronounce confidently on the difference between a hobbyhorse and a draisienne, and know exactly what position to take on the contentious issue of whether cyclists should be obliged to pay road tax.
