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Author: Bernt Ullmann
Publisher:
ISBN: 9780996568340
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
Author: Bernt Ullmann
Publisher:
ISBN: 9780996568340
Category : Business & Economics
Languages : en
Pages : 234
Get Book Here
Book Description
BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
Author: Christine Arhu
Publisher:
ISBN: 9781532353918
Category :
Languages : en
Pages :
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Book Description
Author: A. Edmond
Publisher: Independently Published
ISBN: 9781790743032
Category :
Languages : en
Pages : 54
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Book Description
Want a simple approach to thoughtfully designing a small business or personal brand that resonates with your target audience? This branding book is for you. Until now, you probably thought you needed to hire an agency, give them thousands of dollars, and wait until they emerge from a black hole months later with the perfect plan. That's a myth, because it need not take a disproportionate amount of time, energy, or money to establish a powerful brand. You can design a brand from scratch, without spending a fortune, if you understand the basics. This short and simple guide to branding is especially for creatives and entrepreneurs who are rich in ideas, inspiration, and enthusiasm, but limited in resources. By being smart and efficient, you'll end up with a brand strategy and brand identity that resonates with your intended audience and distinguishes you from your peers. You'll emotionally connect with your audience and entice them to be loyal to you and your work. The framework you are about to learn has been carefully crafted and refined by a brand strategist and business coach who has worked on dozens of branding and marketing campaigns for professionals, entrepreneurs, startups, small businesses, and several multi-billion dollar Fortune 500s. Vision How you articulate the strategic vision for yourself or your business/ A strong vision communicates why you exist and what you stand for, and how that drives the specific goals you want to achieve in the future. Value What you have to offer that is unique, important, and relevant in the eyes of your consumer. It should specifically address the most pressing consumer needs, problems, or desires and it gets at the heart of why you or your business should be chosen over others. Voice How you communicate in a purposeful manner by focusing on what you say, how you say it, and the feeling it conveys. It's important to carefully craft a distinct prose that engages, inspires, motivates, influences, and establishes trust. Visuals How the visible elements of your brand impart a symbolic meaning that goes beyond what words alone can express. Your visual identity sets the foundation necessary for your brand to be distinguishable, recognizable, and relatable. The Branding Blueprint is the third book in the Abundant Business Blueprint series of lightweight guides designed especially for independent spirits -- designers, freelancers, coaches, consultants and small business owners -- who want to build a thriving, purpose-driven business that gives them freedom, fulfillment and financial success.
Author: Christine Arhu
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977566676
Category :
Languages : en
Pages : 74
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Book Description
The latest buzz word in any industry today is Branding. You'll hear a lot of people say "it's about the brand," "I need to create a brand" or "I'm building my brand." And yet some of them never really know what a Brand or Branding really means. This book works as a guide and workbook that will walk you through the steps and processes that you need to craft a brand that makes an impact.
Author: Brad Hauck
Publisher: Createspace Independent Pub
ISBN: 9781481819435
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
Is your Website the Laziest Member of Staff? If it is, then this is the book that you've been looking for! It will change your online marketing forever. The business driving "secrets" you'll find inside haven't been learnt from books but from thousands of hours marketing online since 1996 working with hundreds of real world companies. You'll learn how to turn your website from a brochure to a lead generating, profit producing, automated machine that will become your busiest member of staff. The Billion Dollar Blueprint covers the 7 essential steps to getting more business online in less time. Each step will teach you shortcuts, tried & tested techniques and skills gleaned from over 16 years experience selling muliti millions of dollars in products and services online. In the past 5 years alone, Brad Hauck has got over 50 million visitors to client site using the steps you'll find inside this book! If you want better results from your Internet marketing, these 7 steps are simple to follow, easy to implement and duplicatable.
Author: David G. Thomson
Publisher: John Wiley & Sons
ISBN: 1118040643
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Praise for BLUEPRINT TO A BILLION "A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company." —Howard Lester, Chairman, Williams-Sonoma, Inc. "If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more." —Joe Scarlett, Chairman of the Board, Tractor Supply Company "Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies." —Professor John Quelch, Senior Associate Dean, Harvard Business School "Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies." —William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com "Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways." —David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley
Author: Victoria Jackson
Publisher: Simon and Schuster
ISBN: 0692928995
Category : Biography & Autobiography
Languages : en
Pages : 272
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Book Description
"The Power of Rare is equal parts science and inspiration. In her urgent drive to help her daughter, Victoria Jackson not only transformed the competitive world of biomedical research, but also created a new medical model for generations to come." —Arianna Huffington Victoria Jackson revolutionized the beauty industry in the 1980s and '90s with her "no make-up" approach to make-up and ultimately made Victoria Jackson Cosmetics into a billion-dollar global brand. But her greatest test of the power of rare didn't come until her daughter, Ali, was diagnosed with neuromyelitis optica, or NMO—a rare, life-threatening autoimmune disease—and Victoria, driven by a mother's love, set out to find a cure for her daughter. Within days of hearing Ali's diagnosis in 2008, Victoria began the Guthy-Jackson Charitable Foundation to fund medical research into this often misdiagnosed orphan disease. Her "blueprint" called for breaking down the so-called silos of traditional medical research and bringing together some of the greatest minds to collaborate and share their findings. She hadn't expected to galvanize how medical research works, but within only a few years, that's just what she did. By focusing on the "rare" in each of us, the foundation has catalyzed breakthroughs in NMO in record time. These advances are also opening new doors to solving MS, lupus, and other autoimmune diseases—plus diseases that are not so rare, including cancer, infection, aging, and more. It has been Victoria's guiding philosophy that if she can do it, anyone can. With The Power of Rare, she shares how the foundation harnessed the power of rare to speed discoveries that help patients. Through her business savvy, wit, and heart, she offers real-world advice and inspiration for others to tap into "rare" to empower their own breakthroughs.
Author: Rick Cesari
Publisher:
ISBN: 9781599327020
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus years ago, and they will continue to change, but over their combined years of experience, Rick and Barb have found that five key strategies have remained constant: 1 Utilizing your "unique selling proposition," or USP; 2 Creating a name and market position for your product or business; 3 Under-promising and over-delivering; 4 Listening to your customers to develop world-class customer service and powerful testimonials that will sell for you 24/7, and 5 Direct branding selling--the best way to brand for most small businesses and startups. In this book, Rick and Barb will expand on these simple brand-building keys and show you how they built brands like GoPro, the George Foreman Grill, Sonicare, and others using these keys, and how you, too, can put them to use immediately in your business or new product launch.
Author: Barbara Corcoran
Publisher: Penguin
ISBN: 1101513276
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
The inspiring true story of Shark Tank star Barbara Corcoran--and her best advice for anyone starting a business. After failing at twenty-two jobs, Barbara Corcoran borrowed $1,000 from a boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using the unconventional lessons she learned from her homemaker mom, she gradually built it into a $6 billion dollar business. Now Barbara's even more famous for the no-nonsense wisdom she offers to entrepreneurs on Shark Tank, ABC's hit reality TV show. Shark Tales is down-to-earth, frank, and as heartwarming as it is smart. After reading it don't be surprised if you find yourself thinking, "If she can do it, so can I." Nothing would make Barbara happier.
Author: Marc Ecko
Publisher: Simon and Schuster
ISBN: 1451685319
Category : Biography & Autobiography
Languages : en
Pages : 304
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Book Description
"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
