The Best 2004 PDA Journal Entries:The Boston Red Sox Playoffs PDF Download
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Author: C. Andrews
Publisher: Lulu.com
ISBN: 0557936470
Category :
Languages : en
Pages : 55
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Book Description
Author: C. Andrews
Publisher: Lulu.com
ISBN: 0557936470
Category :
Languages : en
Pages : 55
Get Book
Book Description
Author: Richard Jackson Harris
Publisher: Routledge
ISBN: 1135850372
Category : Language Arts & Disciplines
Languages : en
Pages : 559
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Book Description
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Author: Paul Allen
Publisher: Penguin UK
ISBN: 0241953715
Category : Biography & Autobiography
Languages : en
Pages : 392
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Book Description
What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.
Author: Tim Berry
Publisher: Palo Alto Software, Inc.
ISBN: 0966489136
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.
Author: Daniel Covell
Publisher: Routledge
ISBN: 1136382127
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Managing Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The features of this book include: Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- Leadership, Information Technology, Media, Facility management, HR and much more With an online Instructor's Manual and a Test Bank available as well, this book is an essential tool for students and teachers of sport management.
Author: Dan Melzer
Publisher: Addison-Wesley Longman
ISBN: 9780205639540
Category : College readers
Languages : en
Pages : 0
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Book Description
A colorful and current reader, Everthhing's A Text captures our information age by utilizing mediums of print, visual, and digital text that students encounter daily. Students will view a range of texts from blogs to lyrics to advertisements to graffiti that are coupled with a variety of open-ended projects, allowing them to think critically and creatively about the readings. This hip reader has the most diverse genres in its class to more effectively prepare students for college-level reflection and analysis.
Author: Steven Levy
Publisher: Simon and Schuster
ISBN: 0743293916
Category : Business & Economics
Languages : en
Pages : 395
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Book Description
On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. The Perfect Thing is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century. Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences. Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises. Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.
Author: Thomas L. Friedman
Publisher: Farrar, Straus and Giroux
ISBN: 1429916346
Category : Political Science
Languages : en
Pages : 397
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Book Description
America's leading observer of the international scene on the minute-by-minute events of September 11, 2001--before, during and after . As the Foreign Affairs columnist for the The New York Times, Thomas L. Friedman is in a unique position to interpret the world for American readers. Twice a week, Friedman's celebrated commentary provides the most trenchant, pithy,and illuminating perspective in journalism. Longitudes and Attitudes contains the columns Friedman has published about the most momentous news story of our time, as well as a diary of his experiences and reactions during this period of crisis. As the author writes, the book is "not meant to be a comprehensive study of September 11 and all the factors that went into it. Rather, my hope is that it will constitute a 'word album' that captures and preserves the raw, unpolished, emotional and analytical responses that illustrate how I, and others, felt as we tried to grapple with September and its aftermath, as they were unfolding." Readers have repeatedly said that Friedman has expressed the essence of their own feelings, helping them not only by explaining who "they" are, but also by reassuring us about who "we" are. More than any other journalist writing, Friedman gives voice to America's awakening sense of its role in a changed world.
Author: National Autism Center
Publisher:
ISBN: 9780983649434
Category : Autism in children
Languages : en
Pages : 200
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Book Description
"Everywhere they turn, parents of children with Autism Spectrum Disorders are bombarded with treatment choices -- all of which claim to be effective. This manual is designed to support parents as they make decisions about their child's treatment. It discusses the complexity of diagnostic evaluations for children on the autism spectrum, identifies and describes effective treatments, and outlines the importance of professional judgment and using data to guide treatment decisions. Other topics include the role of family preferences and values in the decision-making process, and how best to determine if a professional or organization has the capacity to provide evidence-based practice for a child with autism."--Publisher's Web site.
Author: Michael Schudson
Publisher: Harvard University Press
ISBN: 9780674695863
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
Some say it's simply information, mirroring the world. Others believe it's propaganda, promoting a partisan view. But news, Michael Schudson tells us, is really both and neither; it is a form of culture, complete with its own literary and social conventions and powerful in ways far more subtle and complex than its many critics might suspect. A penetrating look into this culture, The Power of News offers a compelling view of the news media's emergence as a central institution of modern society, a key repository of common knowledge and cultural authority. One of our foremost writers on journalism and mass communication, Schudson shows us the news evolving in concert with American democracy and industry, subject to the social forces that shape the culture at large. He excavates the origins of contemporary journalistic practices, including the interview, the summary lead, the preoccupation with the presidency, and the ironic and detached stance of the reporter toward the political world. His book explodes certain myths perpetuated by both journalists and critics. The press, for instance, did not bring about the Spanish-American War or bring down Richard Nixon; TV did not decide the Kennedy-Nixon debates or turn the public against the Vietnam War. Then what does the news do? True to their calling, the media mediate, as Schudson demonstrates. He analyzes how the news, by making knowledge public, actually changes the character of knowledge and allows people to act on that knowledge in new and significant ways. He brings to bear a wealth of historical scholarship and a keen sense for the apt questions about the production, meaning, and reception of news today.
