Author: Mulholland, Jon
Publisher: Edward Elgar Publishing
ISBN: 1839106131
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.
Author: Grant McCracken
Publisher: Simon and Schuster
ISBN: 1982143983
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American’s overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again—and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don’t require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.
Author: James Strawbridge
Publisher: Penguin
ISBN: 0744035325
Category : Cooking
Languages : en
Pages : 256
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Book Description
Reconnect with a more mindful way of cooking and spark your creativity. Giving a modern twist to age-old techniques, this book shows how to master 25 different cooking and preserving processes, from fermenting to cheese making, hot smoking to sourdough baking. Discover how to culture the perfect batch of sweet-sour kombucha; make a fresh-tasting chutney; dry cure bresaola; create your own unique sourdough starter; and slow roast over an open wood fire. Be inspired to experiment with more than 150 recipe ideas. Embark on your next culinary adventure and revolutionize your enjoyment of food. Escape to The Artisan Kitchen.
Author: Erwin Raphael McManus
Publisher: Harper Collins
ISBN: 0062270281
Category : Religion
Languages : en
Pages : 112
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Book Description
A national bestselling self-help guide to the creative process from the founder of MOSAIC, an LA-based spiritual community “well-known for its creativity” (Publishers Weekly). In The Artisan Soul, Erwin Raphael McManus, author, thought leader, and founder of MOSAIC in Los Angeles, pens a manifesto for human creativity and the beginning of a new renaissance. McManus not only calls us to reclaim our creative essence but reveals how we can craft our lives into a work of art. There are no shortcuts to quality, and McManus celebrates the spiritual process that can help us discover our true selves. McManus demonstrates that we all carry within us the essence of an artist. We all need to create, to be a part of a process that brings to the world something beautiful, good, and true, in order to allow our souls to come to life. It's not only the quality of the ingredients we use to build our lives that matter, but the care we bring to the process itself. Just like baking artisan bread, it's a process that's crafted over time. And God has something to say about how we craft our lives. With poignant, inspirational stories and insights from art, life, history, and scripture interspersed throughout, McManus walks readers through the process of crafting a life of beauty and wonder.
Author: Emilie Raffa
Publisher: Page Street Publishing
ISBN: 1624144306
Category : Cooking
Languages : en
Pages : 210
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Book Description
The easy way to bake bread at home—all you need is FLOUR, WATER and SALT to get started! Begin your sourdough journey with the bestselling beginner's book on sourdough baking—over 150,000 copies sold! Many bakers speak of their sourdough starter as if it has a magical life of its own, so it can be intimidating to those new to the sourdough world; fortunately with Artisan Sourdough Made Simple, Emilie Raffa removes the fear and proves that baking with sourdough is easy, and can fit into even a working parent’s schedule! Any new baker is inevitably hit with question after question. Emilie has the answers. As a professionally trained chef and avid home baker, she uses her experience to guide readers through the science and art of sourdough. With step-by-step master recipe guides, readers learn how to create and care for their own starters, plus they get more than 60 unique recipes to bake a variety of breads that suit their every need. Featured recipes include: - Roasted Garlic and Rosemary Bread - Cinnamon Raisin Swirl - Blistered Asiago Rolls with Sweet Apples and Rosemary - Multigrain Sandwich Bread - No-Knead Tomato Basil Focaccia - Raspberry Gingersnap Twist - Sunday Morning Bagels - and so many more! With the continuing popularity of the whole foods movement, home cooks are returning to the ancient practice of bread baking, and sourdough is rising to the forefront. Through fermentation, sourdough bread is easier on digestion—often enough for people who are sensitive to gluten—and healthier. Artisan Sourdough Made Simple gives everyone the knowledge and confidence to join the fun, from their first rustic loaf to beyond. This book has 65 recipes and 65 full-page photographs.
Author: Andrew Garrison Shotts
Publisher: Quarry Books
ISBN: 1616734957
Category : Cooking
Languages : en
Pages : 177
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Book Description
Forget milk chocolate molded into childish candy bars. Today's chocolate candies use chocolates with high cocoa content and less sugar then previously available and are molded into highly decorated pieces of art. Once only accessible to pastry chefs and candy makers, home cooks can now purchase high-end domestic and imported chocolates in their local specialty stores. The recent availability of bittersweet chocolates coupled with our access to a global food market and unique ingredients has created an increased interest in artisanal chocolates. Drew Shotts has been at the forefront of this renaissance because of his daring use of unique flavor combinations not typically associated with chocolates, such as chili peppers, maple syrup, and spiced chai tea. Making Artisan Chocolates shows readers how to recreate Drew's unexpected flavors at home through the use of herbs, flowers, chilies, spices, vegetables, fruits, dairies and liquors.
Author: Alvin Lee
Publisher: Routledge
ISBN: 1317525221
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Author: Kirsten Scott
Publisher: Taylor & Francis
ISBN: 1040153380
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Fashion education is changing. Not only is it preparing students for induction into the ethos and business practices of a wide variety of design, manufacturing, distribution, marketing, retailing, and promotional activities, it is also offering understanding and empowerment for meeting the challenges of sustainability, decolonisation, and new business models. This book presents 20 essays by cosmopolitan thinkers, activists, and designers to explore new challenges and potentials for fashion education. The chapters comprise case studies, manifestos, and detailed analyses of the realpolitik of collaborating across continents and more sustained overviews of the imminent crises and prospective challenges that face practitioners. Recurring themes include the geopolitics of globalisation, the imbalances between North and South, decolonisation, intersectionality, exploitation, cultural appropriation, and social justice. The thought-provoking contributions show that, although we confront a common challenge in shaping the future of education, we have varied approaches and opportunities to address a transforming industry. This edited collection addresses the issues of greatest concern to students, designers, lecturers and researchers in fashion and allied fields of creative design and as such will find a varied audience.
Author: David Rosa
Publisher: The Artisan Roaster Enterprises
ISBN:
Category : Cooking
Languages : en
Pages : 338
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Book Description
Welcome to The Artisan Roaster - your complete guide to setting up and running an artisan coffee roastery café from start-up to sale. This comprehensive book covers everything you need to know to run a professional, rewarding business, from choosing a great location, fitting out your coffee roastery café, sourcing, roasting and blending specialty coffee, managing your staff and more. Written in an engaging and easy-to-read manner, yet packed with essential practical advice as well as fascinating facts on all-things-coffee, this book is designed to give you all the expert tips you'll need to hit the ground running in this exciting industry. David Rosa is an award-winning Australian coffee roaster with a twenty-year career in running a successful coffee roastery and brand. David's previous experience in consumer marketing and advertising proved invaluable in setting up his coffee roastery café. He currently runs coffee roasting and industry-related courses and provides private consultancy services. "David shares his expertise on all aspects of establishing a roastery and the various pitfalls of running a successful business. What David shares is invaluable, informative and concise. It perfectly reflects his enthusiasm, honesty, thirst for knowledge and not least, his sense of humour. I have no doubt this will be read, enjoyed and used as a guide for all new roasters as well as current roasters worldwide." ANDREW MACKAY - COFI-COM TRADING
Author: Lynn Peppas
Publisher: Crabtree Publishing Company
ISBN: 9780778720355
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Ancient Greek civilization may have flourished thousands of years ago, but in many ways it is still with us today. From the birth of democracy, to the beauty of poetry, to the physical competition of the Olympic Games, Life in Ancient Greece explores the many enduring aspects of the people who lived on this small Aegean peninsula. Great leaders such as Alexander the Great, Greek gods and goddesses, and important historical events such as the Peloponnesian War and the rise of Athens and Sparta are also featured.
