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Author: G. Richard Shell
Publisher: Penguin
ISBN: 9781591841760
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Author: G. Richard Shell
Publisher: Penguin
ISBN: 9781591841760
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Author: Thomas A. Stewart
Publisher: HarperCollins
ISBN: 0062415700
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.
Author: Mario Moussa
Publisher: John Wiley & Sons
ISBN: 1119157404
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Build high-performing teams with an evidence-based framework that delivers results Committed is a practical handbook for building great teams. Based on research from Wharton’s Executive Development Program (EDP), this concise guide identifies the common challenges that arise when people work together as a group and provides key guidance on breaking through the barriers to peak performance. Committed draws its insights from the EDP’s living lab: an intensive two-week simulation during which executive-level participants run complex global businesses. The authors have observed over 100 teams collaborating and competing for over 100 combined years in this intense environment. It has yielded fundamental insights about teamwork: what usually goes wrong, what frequently goes right, and the methods and techniques that will help you access your team’s full potential. These insights have been distilled into a simple, repeatable process that you can start applying today. Getting teams engaged and aligned is hard. Committed will give you the tools you need to deal with all of the familiar teamwork challenges that get in the way: organizational politics, delegation, coordination, and aligning skills and motivation. Using vivid stories and examples from the worlds of business, sports, and non-profits, it will teach you how to: Understand the dynamics of successful teams Achieve peak performance using a research-backed methodology Gain expert insight into why most teams underperform Learn the critical points common to all great teams Committed gives you the perspective you need to combine the right people with the right way of collaborating to achieve extraordinary results.
Author: W. H. Collingridge
Publisher:
ISBN: 9781851243457
Category : Family & Relationships
Languages : en
Pages : 0
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Book Description
All you need is love? Not according to this essential guide to finding, wooing, and securing a suitable partner. Originally published in 1855, this brisk, no-nonsense handbook still has much to teach lovers and their suitors today.Love is a perilous business and the task of choosing a partner is compared to the perils of walking on thin ice. Reassuringly, the author guides the reader through the primary considerations of choice: age, health, tempter, fortune, morals, position in society, acquirements, and individualities.There is advice on the craft of writing love letters, how lovers should behave in public, and how to deal with rejection. Mixing direct instruction with short passages of borrowed verse, this book is full of sage guidance: 'Both men and women vary greatly as to the age at which they arrive at maturity; marriage should never be undertaken before that age, and generally never after.'Through all the advice, the institution of marriage shines and is credited with conferring a host of virtues: it sharpness men's intellects, improves their morals, and 'by a certain necessity' enlarges their energy...This new, sumptuously designed edition will delight everyone with a sweetheart, and caution everyone without to choose wisely!
Author: Ryudai Takano
Publisher:
ISBN: 9789188113436
Category :
Languages : en
Pages : 0
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Book Description
Author: Russell Frank
Publisher: Penn State Press
ISBN: 0271080434
Category : Biography & Autobiography
Languages : en
Pages : 199
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Book Description
In the mid-nineties, Russell Frank left a peaceful life in rural California to raise three kids in a town saturated with fraternities, late-night undergrad fast food haunts, and rowdy football crowds. Among the Woo People recounts his two decades living—and surviving—in State College, Pennsylvania, the often-chaotic home of Penn State University. This humorous peek at life in a college town smack-dab in the middle of rural Pennsylvania chronicles a changing community over the course of two eventful decades. A professor of journalism, former columnist for the Centre Daily Times, and contributor to StateCollege.com, Frank has a unique perspective on living in the shadow of a university—especially on the tribe of nomadic young adults known as the “Woo people,” so named for their signature mode of celebratory communication. He invites readers into the routines of his hectic household as they embrace their new home, skewers the culture of intercollegiate sports, relates the challenges and peculiarities of teaching at one of the nation’s largest universities, and, most important, teaches us to be amused at college-kid antics and to appreciate their academic and real-world accomplishments, even as we anxiously tick off the days until semester’s end. From tales of missing porch furniture and red plastic cups in the bushes to a “Nude Year’s Eve” run by an octet of forty-somethings to the sweet relief of summer, Frank’s hilarious, insightful essays are indispensable for anyone who wants to survive, appreciate, and enjoy college-town life.
Author: Susie Woo
Publisher: NYU Press
ISBN: 1479880531
Category : Social Science
Languages : en
Pages : 342
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Book Description
An intimate portrait of the postwar lives of Korean children and women Korean children and women are the forgotten population of a forgotten war. Yet during and after the Korean War, they were central to the projection of US military, cultural, and political dominance. Framed by War examines how the Korean orphan, GI baby, adoptee, birth mother, prostitute, and bride emerged at the heart of empire. Strained embodiments of war, they brought Americans into Korea and Koreans into America in ways that defined, and at times defied, US empire in the Pacific. What unfolded in Korea set the stage for US postwar power in the second half of the twentieth century and into the twenty-first. American destruction and humanitarianism, violence and care played out upon the bodies of Korean children and women. Framed by War traces the arc of intimate relations that served as these foundations. To suture a fragmented past, Susie Woo looks to US and South Korean government documents and military correspondence; US aid organization records; Korean orphanage registers; US and South Korean newspapers and magazines; and photographs, interviews, films, and performances. Integrating history with visual and cultural analysis, Woo chronicles how Americans went from knowing very little about Koreans to making them family, and how Korean children and women who did not choose war found ways to navigate its aftermath in South Korea, the United States, and spaces in between.
Author: Kenneth E. Hall
Publisher: McFarland
ISBN: 0786488298
Category : Performing Arts
Languages : en
Pages : 229
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Book Description
The first edition of John Woo: The Films (McFarland, 1999) was the earliest English-language volume to address the motion picture output of the celebrated Hong Kong director. The book dealt with Woo's film career from his professional beginnings in 1968 through his first three Hollywood releases (Hard Target, Broken Arrow and Face/Off), situating his work within Asian and Western cinematic and cultural traditions. This second edition offers a wealth of additional information, including treatment of John Woo's Hollywood productions Mission: Impossible II, Windtalkers and Paycheck. Also featured is material on Woo's epic Red Cliff, filmed in China. A new foreword is provided by Tony Williams, author of John Woo's Bullet in the Head. Instructors considering this book for use in a course may request an examination copy here.
Author: G. Richard Shell
Publisher: Three Rivers Press
ISBN: 9781400050093
Category : Business law
Languages : en
Pages : 0
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Book Description
THERE IS A NEW TRUTH ABOUT BUSINESS STRATEGY: HE WHO MAKES THE RULES MAKES THE MONEY A few savvy executives understand a vital but hidden truth about business in fiercely competitive markets: Making the rules of the game means the difference between winning and losing. • Bill Gates has known this since he was nineteen, when he personally drafted his first licensing contract for a start-up company called Microsoft. • Henry Ford learned it the hard way in the early days of the automobile industry when a powerful industry cartel tried to drive him out of business with a bogus patent. • Sumner Redstone and Rupert Murdoch are both masters of this truth--and have led Viacom and News Corporation to sustained competitive success as a result. They are as comfortable in a courtroom as they are in a boardroom. • Napster founder Shawn Fanning learned the lesson too late, only after incumbent recording companies in the music business had driven him from the market. G. Richard Shell, an award-winning professor at one of the world’s leading business schools, brings the strategic insights of leaders like Gates, Ford, Redstone, and Murdoch into bold relief. Using stories drawn from both today's headlines and business history’s rich treasure trove, he shows exactly how to make the rules in your market and how to defend your interests when rivals beat you to it. What kind of rules? The rules that executives negotiate into contracts, lobby into new laws, litigate into court decisions, and persuade bureaucrats to write into regulatory standards. Many managers run away from the rules, terrified of lawyers and afraid of political entanglements. The smartest executives know that the law is far too important to leave to the lawyers. They follow the example set by legally savvy corporate leaders: Learn the 10 percent of legal strategy that makes 90 percent of the difference in winning competitive battles. Shell’s book will completely change the way you think about: • Branding. What if your competitor tries to deny you the right to use your product name, as Coke did when it launched a worldwide campaign to stop Pepsi from using the word “cola”? • Pricing Strategy. Wal-Mart is crushing you by discounting. How about writing rules to protect your profits? Gas retailers did this to stop Wal-Mart from selling discount gas in the United States. • Crown Jewel Products. A giant competitor copies your hit products, markets them as its own, and laughs at your threatened lawsuit. What is your next step? Nintendo’s leaders faced a situation much like this when it battled Universal Studios over Nintendo’s first megahit game--Donkey Kong. Rules that shape the way markets work are like the invisible electric fences that keep pets inside a yard. The businesses that write the rules can offer their products and services with relative freedom--while their rivals must stay inside the fence. Make the Rules or Your Rivals Will provides the ?rst comprehensive guide to this crucial, largely hidden aspect of corporate strategy. Someone is going to write the rules in your market. Will it be you or your competitors?
Author: G. Richard Shell
Publisher:
ISBN: 9780140289312
Category : Negotiation
Languages : en
Pages : 286
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Book Description
Combining insights in negotiation research with the tactics used by some of the world's leading business strategists, Bargaining for Advantage is a practial guide to becoming a more effective negotiator. Richard Shell explores the hidden psychology and patterns that govern every bargaining situation. Driven by stories about everything from hostage taking and high stakes business deals to everyday encounters, this work offers a step-by-step approach that draws on your own communication style to make you a skilful negotiator.
