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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1032
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Book Description
Author: James Philip Danky
Publisher: Cambridge, Mass. : Harvard University Press
ISBN:
Category : Reference
Languages : en
Pages : 794
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Book Description
The authentic voice of African-American culture is captured in this first comprehensive guide to a treasure trove of writings by and for a people, as found in sources in the United States, Canada, and the Caribbean. This bibliography contains over 6,000 entries.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 756
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Book Description
Author: Jim Bell
Publisher: Routledge
ISBN: 113468925X
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Author: Andrea Grover
Publisher: Lulu.com
ISBN: 0977205347
Category : Art
Languages : en
Pages : 192
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Book Description
"New Art/Science Affinities" was written and designed in one week by four authors (Andrea Grover, Régine Debatty, Claire Evans, and Pablo Garcia) and two designers (Thumb), using a rapid collaborative authoring process known as a "book sprint." The topic of "New Art/Science Affinities" is contemporary artists working at the intersection of art, science, and technology, with explorations into maker culture, hacking, artist research, distributed creativity, and technological and speculative design. Chapters include: Program Art or Be Programmed, Subvert!, Citizen Science, Artists in White Coats and Latex Gloves, The Maker Moment, and The Overview Effect. 60 international artists and art collaboratives are featured, including Agnes Meyer-Brandis, Atelier Van Lieshout, Brandon Ballengée, Free Art and Technology (F.A.T.), Rafael Lozano-Hemmer, Openframeworks, C.E.B. Reas, Philip Ross, Tomás Saraceno, SymbioticA, Jer Thorp and Marius Watz. ISBN# 0977205347. Details: www.cmu.edu/millergallery/nasabook
Author: MILIND T. PHADTARE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120350057
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed. Key Features • Shows the importance and selection criteria of marketing channels. • Explains commercial clauses and contents of documents. • Explains difference between product marketing and project marketing. • Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. New to this edition • Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added. • Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition. • Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition. • Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world. • The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter.
Author: William Livingston
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 1494
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Book Description
Author: Leonard Bacon
Publisher:
ISBN:
Category :
Languages : en
Pages : 796
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Book Description
Author: Chris Bilton
Publisher: Edward Elgar Publishing
ISBN: 1785360736
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 1284124193
Category : Medical
Languages : en
Pages : 609
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Book Description
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author: Claude C. Hopkins
Publisher: New Line Publishing
ISBN: 1844810526
Category : Advertising
Languages : en
Pages : 69
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Book Description
