The Application of Social Marketing to Increase the Use of Preventive Health Services Among Early and Periodic Screening, Diagnosis, and Treatment (EPSDT) Program Clients in Managed Medicaid Environments PDF Download
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Author: Mary Helen Mays
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
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Book Description
Author: Mary Helen Mays
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
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Book Description
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309133181
Category : Medical
Languages : en
Pages : 536
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Book Description
The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.
Author:
Publisher:
ISBN:
Category : Medicaid
Languages : en
Pages : 326
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Book Description
Author: R. Craig Lefebvre
Publisher: John Wiley & Sons
ISBN: 111823524X
Category : Medical
Languages : en
Pages : 592
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Book Description
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 528
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Book Description
Author: Mary Jo Dummer Clark
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 856
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Book Description
Community Health Nursing "Caring for Populations" Fourth Edition Now more than ever - locally, nationally, globally - society is in need of community health services. The Fourth Edition of "Community Health Nursing "continues to emphasize the application of community health nursing as it relates to specific populations, settings, and community health problems. Using an easy-to-follow organizing framework, the text assists readers in applying nursing process and nursing interventions to the care of the individual, families, and population groups. Theoretically and scientifically sound, as well as practical and applicable, this resource is a thorough introduction to the specialty. Features: New ~" Cultural Considerations "highlight cultural factors that influence health, health care delivery, and community health nursing practice. New ~" Ethical Awareness "feature introduces readers to ethical dilemmas faced by community health nurses and assists them in applying principles of ethical decision making. New Chapter ~" Care of Clients in Official and Voluntary Agencies "includes detailed discussion of parish nursing and its roles and functions as well as local health agencies and standards, functions and services of community/public health nursing. Assessment Tips detail key considerations in nursing assessment in specific populations, settings, and health problems. Comprehensive technology package that includes a Companion Website, corresponding student CD-ROM, and online course management systems in WebCT, Black Board and Course Compass platforms.
Author: Hong Cheng
Publisher: Jones & Bartlett Learning
ISBN: 0763757977
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Author: Nedra Kline Weinreich
Publisher: SAGE
ISBN: 9780761908678
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
Author: Jeff French
Publisher: Oxford University Press
ISBN: 0191027499
Category : Medical
Languages : en
Pages : 393
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Book Description
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. A practical 'how to' guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.
Author: Elissa A. Resnick
Publisher: Jones & Bartlett Publishers
ISBN: 1449645232
Category : Public health
Languages : en
Pages : 401
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Book Description
"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.
