Author: Logan H. Westbrooks
Publisher: Ascent Book Publishing
ISBN: 9780692851524
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This revised second edition provides a historical perspective of the music industry before the era of the Internet and the major disruption in the business aspect of music. Originally published in 1981, "The Anatomy of a Record Company", was written as a textbook for a class taught by Logan Westbrooks at California State University, Los Angeles. It was one of the first books of its kind written about the music industry, and it became a collectors item. Also included is The Harvard Report that was commissioned by Columbia Records Group (CBS Records) in 1972.
The Anatomy of a Record Company
Author: Logan H. Westbrooks
Publisher: Ascent Book Publishing
ISBN: 9780692851524
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This revised second edition provides a historical perspective of the music industry before the era of the Internet and the major disruption in the business aspect of music. Originally published in 1981, "The Anatomy of a Record Company", was written as a textbook for a class taught by Logan Westbrooks at California State University, Los Angeles. It was one of the first books of its kind written about the music industry, and it became a collectors item. Also included is The Harvard Report that was commissioned by Columbia Records Group (CBS Records) in 1972.
Publisher: Ascent Book Publishing
ISBN: 9780692851524
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This revised second edition provides a historical perspective of the music industry before the era of the Internet and the major disruption in the business aspect of music. Originally published in 1981, "The Anatomy of a Record Company", was written as a textbook for a class taught by Logan Westbrooks at California State University, Los Angeles. It was one of the first books of its kind written about the music industry, and it became a collectors item. Also included is The Harvard Report that was commissioned by Columbia Records Group (CBS Records) in 1972.
Get it in Writing
Author: Brian McPherson
Publisher: Hal Leonard Corporation
ISBN: 9780793566990
Category : Music
Languages : en
Pages : 356
Book Description
Confused by today's music business? Did you ever wish that that some super-knowledgeable music attorney would sit you down and explain the whole thing to you? Well, that's what this book is all about. Get It in Writing is actually three books in one: 1) An overview of the entire music business and the players involved; 2) Interviews with top industry professionals; and 3) A huge collection of sample agreements with extensive commentary from the author. This indispensible book covers: recording contracts, demo deals, copyrights and trademarks, music publishing, performance rights, motion pictures and TV, artist management, producers, band partnerships, and plenty more. All of this info coupled with expert insider advice makes this book every musician's best tool for success in the music business.
Publisher: Hal Leonard Corporation
ISBN: 9780793566990
Category : Music
Languages : en
Pages : 356
Book Description
Confused by today's music business? Did you ever wish that that some super-knowledgeable music attorney would sit you down and explain the whole thing to you? Well, that's what this book is all about. Get It in Writing is actually three books in one: 1) An overview of the entire music business and the players involved; 2) Interviews with top industry professionals; and 3) A huge collection of sample agreements with extensive commentary from the author. This indispensible book covers: recording contracts, demo deals, copyrights and trademarks, music publishing, performance rights, motion pictures and TV, artist management, producers, band partnerships, and plenty more. All of this info coupled with expert insider advice makes this book every musician's best tool for success in the music business.
MUSIC MOTIF
Author: J. Eric Turner
Publisher: J. Eric Turner
ISBN: 0578694557
Category : Biography & Autobiography
Languages : en
Pages : 294
Book Description
J. Eric Turner, a native of Washington, D.C. worked in the music business for 20 years as a sales/marketing executive and artist development consultant for Capitol Records, EMI Records, Jive/RCA Records and Arista Records. Mr. Turner has met and worked with hundreds of entertainers and celebrities and has a wealth of knowledge to share. MUSIC MOTIF, the joy, the pain, the lessons gained from my journey in the Music Business is a book that has interesting perspectives that can be useful for anyone who wants to get into the music business or music lovers who simply want to learn more about the music industry. Through his personal experiences and life lessons, Mr. Turner provides an in-depth look into the reality of the music business as well as an exclusive inside peek at the highs and lows of some of the most successful record companies in the history of the music industry. The book is the result of working and grinding for twenty years gathering knowledge and wisdom from iconic record label Presidents such as Clive Davis and L.A. Reid. Music Motif has been described as part memoir, part music business education and part success story of how to persevere, adapt, and achieve the goals you desire. During his twenty-year career in the music business, Mr. Turner has worked with: Sean “Puffy” Combs, Monica, D'Angelo, Janet Jackson, Faith Evans, Garth Brooks, Pink, Kenny G., Tina Turner, Carlos Santana, Usher, Johnny Gill, BeBe & CeCe Winans, Outkast, Angie Stone, DJ Premier, The O’Jays, TLC, M.C. Hammer, Whitney Houston, Aretha Franklin, Prince, Toni Braxton, Smokey Robinson, The Notorious B.I.G., Babyface, and Kirk Franklin. At the end of the book is an engaging chapter that gives the reader backstage access to private moments that the author spent with many global entertainers including: Beyoncé, Tupac Shakur, Elton John, Quincy Jones, Stevie Wonder, Michael Jackson, and Luther Vandross. Mr. Turner can be reached via email at [email protected]
Publisher: J. Eric Turner
ISBN: 0578694557
Category : Biography & Autobiography
Languages : en
Pages : 294
Book Description
J. Eric Turner, a native of Washington, D.C. worked in the music business for 20 years as a sales/marketing executive and artist development consultant for Capitol Records, EMI Records, Jive/RCA Records and Arista Records. Mr. Turner has met and worked with hundreds of entertainers and celebrities and has a wealth of knowledge to share. MUSIC MOTIF, the joy, the pain, the lessons gained from my journey in the Music Business is a book that has interesting perspectives that can be useful for anyone who wants to get into the music business or music lovers who simply want to learn more about the music industry. Through his personal experiences and life lessons, Mr. Turner provides an in-depth look into the reality of the music business as well as an exclusive inside peek at the highs and lows of some of the most successful record companies in the history of the music industry. The book is the result of working and grinding for twenty years gathering knowledge and wisdom from iconic record label Presidents such as Clive Davis and L.A. Reid. Music Motif has been described as part memoir, part music business education and part success story of how to persevere, adapt, and achieve the goals you desire. During his twenty-year career in the music business, Mr. Turner has worked with: Sean “Puffy” Combs, Monica, D'Angelo, Janet Jackson, Faith Evans, Garth Brooks, Pink, Kenny G., Tina Turner, Carlos Santana, Usher, Johnny Gill, BeBe & CeCe Winans, Outkast, Angie Stone, DJ Premier, The O’Jays, TLC, M.C. Hammer, Whitney Houston, Aretha Franklin, Prince, Toni Braxton, Smokey Robinson, The Notorious B.I.G., Babyface, and Kirk Franklin. At the end of the book is an engaging chapter that gives the reader backstage access to private moments that the author spent with many global entertainers including: Beyoncé, Tupac Shakur, Elton John, Quincy Jones, Stevie Wonder, Michael Jackson, and Luther Vandross. Mr. Turner can be reached via email at [email protected]
The Anatomy of Buzz
Author: Emanuel Rosen
Publisher: Crown Currency
ISBN: 0385505124
Category : Business & Economics
Languages : en
Pages : 322
Book Description
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Publisher: Crown Currency
ISBN: 0385505124
Category : Business & Economics
Languages : en
Pages : 322
Book Description
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Record Label Marketing
Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136124454
Category : Technology & Engineering
Languages : en
Pages : 463
Book Description
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
Publisher: Taylor & Francis
ISBN: 1136124454
Category : Technology & Engineering
Languages : en
Pages : 463
Book Description
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
Ink
Author: Clifford R. Murphy
Publisher: University of Illinois Press
ISBN: 0252056760
Category : Music
Languages : en
Pages : 245
Book Description
The product of a hardscrabble childhood, J. Mayo “Ink” Williams parlayed an Ivy League education into unlikely twin careers as a foundational producer of Black music and pioneering Black player in the early NFL. Clifford R. Murphy tells the story of an ambitious, upwardly mobile life affected, but never daunted, by white society’s racism or the Black community’s class tensions. Williams caroused with Paul Robeson, recorded the likes of Ma Rainey and Blind Lemon Jefferson, and lined up against Chicago Bears player-coach George Halas. Though resented by the artists he exploited, Williams combined a rock-solid instinct for what would sell with an ear for music that put him at the forefront of finding, recording, and blending blues and jazz. Murphy charts Williams’s wide-ranging accomplishments while providing portraits of the cutthroat recording industry and the possibilities, however constrained, of Black life in the 1920s and 1930s. Vivid and engaging, Ink brings to light the extraordinary journey of a Black businessman and athlete.
Publisher: University of Illinois Press
ISBN: 0252056760
Category : Music
Languages : en
Pages : 245
Book Description
The product of a hardscrabble childhood, J. Mayo “Ink” Williams parlayed an Ivy League education into unlikely twin careers as a foundational producer of Black music and pioneering Black player in the early NFL. Clifford R. Murphy tells the story of an ambitious, upwardly mobile life affected, but never daunted, by white society’s racism or the Black community’s class tensions. Williams caroused with Paul Robeson, recorded the likes of Ma Rainey and Blind Lemon Jefferson, and lined up against Chicago Bears player-coach George Halas. Though resented by the artists he exploited, Williams combined a rock-solid instinct for what would sell with an ear for music that put him at the forefront of finding, recording, and blending blues and jazz. Murphy charts Williams’s wide-ranging accomplishments while providing portraits of the cutthroat recording industry and the possibilities, however constrained, of Black life in the 1920s and 1930s. Vivid and engaging, Ink brings to light the extraordinary journey of a Black businessman and athlete.
Country Music
Author: Irwin Stambler
Publisher: Macmillan
ISBN: 9780312264871
Category : Music
Languages : en
Pages : 758
Book Description
A comprehensive reference source on the history, impact, and current state of country music, offering portraits of figures in the country music world.
Publisher: Macmillan
ISBN: 9780312264871
Category : Music
Languages : en
Pages : 758
Book Description
A comprehensive reference source on the history, impact, and current state of country music, offering portraits of figures in the country music world.
All You Need to Know About the Music Business
Author: Donald S. Passman
Publisher: Simon and Schuster
ISBN: 1668011077
Category : Music
Languages : en
Pages : 560
Book Description
Dubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar sales of artists’ songs and record catalogs; how artist access to streaming media, and particularly TikTok, has completely reshaped the music business; the latest on music created by AI; and a full update of the latest numbers and trends. For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song. And also, for the first time, artists can get their music to listeners without a record company gatekeeper, creating a new democracy for music. The “industry bible” (Los Angeles Times), now updated, is essential for anyone in the music business—musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—and the definitive guide for anyone who wants to be in the business. So, whether you are—or aspire to be—in the music industry, veteran music lawyer Passman’s comprehensive guide is an indispensable tool. He offers timely information about the latest trends, including the reasons why artists have more clout than ever in history, the massive influence of TikTok, the mega million dollar sales of artists’ songs and record catalogs, music in Web3 and the Metaverse, music created by AI, and a full update of the latest numbers and practices.
Publisher: Simon and Schuster
ISBN: 1668011077
Category : Music
Languages : en
Pages : 560
Book Description
Dubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar sales of artists’ songs and record catalogs; how artist access to streaming media, and particularly TikTok, has completely reshaped the music business; the latest on music created by AI; and a full update of the latest numbers and trends. For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song. And also, for the first time, artists can get their music to listeners without a record company gatekeeper, creating a new democracy for music. The “industry bible” (Los Angeles Times), now updated, is essential for anyone in the music business—musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—and the definitive guide for anyone who wants to be in the business. So, whether you are—or aspire to be—in the music industry, veteran music lawyer Passman’s comprehensive guide is an indispensable tool. He offers timely information about the latest trends, including the reasons why artists have more clout than ever in history, the massive influence of TikTok, the mega million dollar sales of artists’ songs and record catalogs, music in Web3 and the Metaverse, music created by AI, and a full update of the latest numbers and practices.
Start and Run Your Own Record Label, Third Edition
Author: Daylle Deanna Schwartz
Publisher: Billboard Books
ISBN: 0823084639
Category : Music
Languages : en
Pages : 356
Book Description
For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.
Publisher: Billboard Books
ISBN: 0823084639
Category : Music
Languages : en
Pages : 356
Book Description
For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.
Anatomy of a Song
Author: Marc Myers
Publisher: Open Road + Grove/Atlantic
ISBN: 0802189652
Category : Music
Languages : en
Pages : 300
Book Description
“A winning look at the stories behind 45 pop, punk, folk, soul and country classics” in the words of Mick Jagger, Stevie Wonder, Cyndi Lauper and more (The Washington Post). Every great song has a fascinating backstory. And here, writer and music historian Marc Myers brings to life five decades of music through oral histories of forty-five era-defining hits woven from interviews with the artists who created them, including such legendary tunes as the Isley Brothers’ Shout, Led Zeppelin’s Whole Lotta Love, Janis Joplin’s Mercedes Benz, and R.E.M’s Losing My Religion. After receiving his discharge from the army in 1968, John Fogerty did a handstand—and reworked Beethoven’s Fifth Symphony to come up with Proud Mary. Joni Mitchell remembers living in a cave on Crete with the mean old daddy who inspired her 1971 hit Carey. Elvis Costello talks about writing (The Angels Wanna Wear My) Red Shoes in ten minutes on the train to Liverpool. And Mick Jagger, Jimmy Page, Rod Stewart, the Clash, Jimmy Cliff, Roger Waters, Stevie Wonder, Keith Richards, Cyndi Lauper, and many other leading artists reveal the emotions, inspirations, and techniques behind their influential works. Anatomy of a Song is a love letter to the songs that have defined generations of listeners and “a rich history of both the music industry and the baby boomer era” (Los Angeles Times Book Review).
Publisher: Open Road + Grove/Atlantic
ISBN: 0802189652
Category : Music
Languages : en
Pages : 300
Book Description
“A winning look at the stories behind 45 pop, punk, folk, soul and country classics” in the words of Mick Jagger, Stevie Wonder, Cyndi Lauper and more (The Washington Post). Every great song has a fascinating backstory. And here, writer and music historian Marc Myers brings to life five decades of music through oral histories of forty-five era-defining hits woven from interviews with the artists who created them, including such legendary tunes as the Isley Brothers’ Shout, Led Zeppelin’s Whole Lotta Love, Janis Joplin’s Mercedes Benz, and R.E.M’s Losing My Religion. After receiving his discharge from the army in 1968, John Fogerty did a handstand—and reworked Beethoven’s Fifth Symphony to come up with Proud Mary. Joni Mitchell remembers living in a cave on Crete with the mean old daddy who inspired her 1971 hit Carey. Elvis Costello talks about writing (The Angels Wanna Wear My) Red Shoes in ten minutes on the train to Liverpool. And Mick Jagger, Jimmy Page, Rod Stewart, the Clash, Jimmy Cliff, Roger Waters, Stevie Wonder, Keith Richards, Cyndi Lauper, and many other leading artists reveal the emotions, inspirations, and techniques behind their influential works. Anatomy of a Song is a love letter to the songs that have defined generations of listeners and “a rich history of both the music industry and the baby boomer era” (Los Angeles Times Book Review).