Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 494
Book Description
The ... American Marketing Association Yellow Pages and International Membership Directory
Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 494
Book Description
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 494
Book Description
The ... American Marketing Association International Member & Marketing Services Guide
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 586
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 586
Book Description
The ... Marketing News Marketing Yellow Pages and International Directory of the American Marketing Association
Author: American Marketing Association
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 496
Book Description
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 496
Book Description
Guide to American & International Directories
Author:
Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 546
Book Description
Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 546
Book Description
The ... Marketing News International Directory of the American Marketing Association and the Marketing Yellow Pages
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550
Book Description
International Business Research
Author: James P. Neelankavil
Publisher: Routledge
ISBN: 1317425456
Category : Business & Economics
Languages : en
Pages : 488
Book Description
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Publisher: Routledge
ISBN: 1317425456
Category : Business & Economics
Languages : en
Pages : 488
Book Description
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Current Catalog
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1144
Book Description
First multi-year cumulation covers six years: 1965-70.
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1144
Book Description
First multi-year cumulation covers six years: 1965-70.
Que's Official Internet Yellow Pages
Author: Joe Kraynak
Publisher: Que Publishing
ISBN: 0789734087
Category : Electronic books
Languages : en
Pages : 1130
Book Description
Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.
Publisher: Que Publishing
ISBN: 0789734087
Category : Electronic books
Languages : en
Pages : 1130
Book Description
Information online is not stored or organized in any logical fashion, but this reference attempts to organize and catalog a small portion of the Web in a single resource of the best sites in each category.
Advertising Organizations and Publications
Author: John Philip Jones
Publisher: SAGE Publications
ISBN: 1452221863
Category : Business & Economics
Languages : en
Pages : 366
Book Description
"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Publisher: SAGE Publications
ISBN: 1452221863
Category : Business & Economics
Languages : en
Pages : 366
Book Description
"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
The Directory of Directories
Author:
Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 1032
Book Description
An annotated guide to business and industrial directories, professional and scientific rosters, and other lists and guides of all kinds.
Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 1032
Book Description
An annotated guide to business and industrial directories, professional and scientific rosters, and other lists and guides of all kinds.