The 1999 American Marketing Association International member & marketing services guide PDF Download
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Author:
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ISBN: 9780877572466
Category : Marketing
Languages : en
Pages : 0
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Author:
Publisher:
ISBN: 9780877572466
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 594
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Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 364
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Author: William R. George
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 260
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Author:
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ISBN:
Category : Periodicals
Languages : en
Pages : 1448
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A union list of serials commencing publication after Dec. 31, 1949.
Author: Hiram C. Barksdale
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 508
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ISBN:
Category : Agriculture
Languages : en
Pages : 886
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Author: J. Richard Blanchard
Publisher: Univ of California Press
ISBN: 0520328736
Category : Science
Languages : en
Pages : 748
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1981.
Author: Terry G. Vavra
Publisher: Quality Press
ISBN: 0873898303
Category : Business & Economics
Languages : en
Pages : 509
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Book Description
Since more and more attention is being focused on customer value management, it's important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. It also provides the rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.!--nl--Serving as a single reference for customer satisfaction measurement technology, this book describes and teaches the five critical skills that should be part of each of your projects. *Sampling/customer-participant selection Questionnaire design *Interviewing/survey administration *Data analysis *Quality function deployment-building action plans This book is an ideal follow-up and companion to the book by Bob E. Hayes, Measuring Customer Satisfaction. Contents: The Philosophy of Customer Satisfaction, Gaining Access to Customers, Identifying Key Measurement Issues, Designing the Questionnaire, Collecting Satisfaction Data, The Data Cube-A New Way to Look at CSM Data Analysis, Basic Tools of CSM Analysis, Reporting Basics-A Graphical Approach, Monitoring Changes in Importance, How to Achieve "Buy-In" of Results Globalizing Satisfaction Measurement
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 2420
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