The Advertising Statistics Yearbook 2008 PDF Download
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Author: Advertising Association (Great Britain)
Publisher:
ISBN: 9781841162089
Category : Advertising
Languages : en
Pages : 288
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Book Description
This yearbook offers an exhaustive compilation of UK advertising data.
Author: Advertising Association (Great Britain)
Publisher:
ISBN: 9781841162089
Category : Advertising
Languages : en
Pages : 288
Get Book Here
Book Description
This yearbook offers an exhaustive compilation of UK advertising data.
Author: International Monetary Fund. Statistics Dept.
Publisher: International Monetary Fund
ISBN: 1589067525
Category : Business & Economics
Languages : en
Pages : 963
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Book Description
The International Financial Statistics Yearbook, usually published in September, contains available annual data covering 12 years for countries appearing in the monthly issues of IFS. The IFS service is the standard source of international financial statistics. Additional time series in country tables and some additional tables of area and world aggregates are included in the Yearbook.
Author: Gillian Doyle
Publisher: SAGE
ISBN: 1446291340
Category : Social Science
Languages : en
Pages : 377
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Book Description
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector." - Lucy Küng, Oxford University and Jonkoping University "A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy." - Chris Bilton, University of Warwick "An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media." - Milan Todorovic, London Metropolitan University With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
Author: Chris Hackley
Publisher: SAGE Publications
ISBN: 1849201463
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.
Author: Barry Smart
Publisher: SAGE Publications
ISBN: 1847870503
Category : Social Science
Languages : en
Pages : 265
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Book Description
Electronic Inspection Copy available for instructors here What factors are contributing to the continuing growth in consumption of goods and services? At what point do the costs associated with consumerism begin to call our way of life into question? How are the problems of resource depletion, waste and pollution, and environmental impact being addressed? What is to be done about the consequences of our all-consuming way of life? Ever-increasing consumption and a relentless pursuit of growth in output are the twin pillars on which the modern economy and contemporary social life rest. But the consumer way of life is globally unsustainable. We can't all live the consumer dream. This comprehensive, lively and informative book will quickly be recognized as a benchmark in the field. It brings together a huge set of resources for thinking about the development of consumer culture, its defining features, and global consequences. Adept in handling a complex range of classical and contemporary theoretical sources, the book draws on an impressive range of comparative material and provides a variety of contemporary examples to inform and enhance understanding of our consuming way of life. Smart writes with verve and feeling and has produced a stimulating book that enlarges our understanding of consumer culture and provides a timely critical analysis of its consequences. Clear, engaging, and original this book will be essential reading for all those interested in and concerned about our global culture of consumption including researchers and students in sociology, politics, cultural studies, economics, and social geography.
Author: Helen Powell
Publisher: Routledge
ISBN: 1134718926
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Author:
Publisher:
ISBN:
Category : Aliens
Languages : en
Pages : 228
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Book Description
Author: Natalie Fenton
Publisher: SAGE Publications
ISBN: 1847875742
Category : Social Science
Languages : en
Pages : 233
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Book Description
In a thorough empirical investigation of journalistic practices in different news contexts, 'New Media, Old News' explores how technological, economic and social changes have reconfigured news journalism, and the consequences of these transformations for a vibrant democracy in our digital age.
Author: John R. Bryson
Publisher: Edward Elgar Publishing
ISBN: 1781000417
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Author: Helena Alves
Publisher: Springer Science & Business Media
ISBN: 9400758782
Category : Social Science
Languages : en
Pages : 267
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Book Description
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
