The Advertising On-ramp PDF Download
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Author: Belle Frank
Publisher:
ISBN: 9780985179519
Category : Advertising
Languages : en
Pages : 0
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Book Description
"The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.
Author: Belle Frank
Publisher:
ISBN: 9780985179519
Category : Advertising
Languages : en
Pages : 0
Get Book Here
Book Description
"The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.
Author: Hank Stuever
Publisher: Macmillan
ISBN: 9780312424886
Category : Biography & Autobiography
Languages : en
Pages : 324
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Book Description
"We visit discount funeral homes ("Let's say you're dead..."), campgrounds where international bonds are formed ("We are from Netherlands, and we are for two days wonderink, who it is you are"), and storage facilities where America keeps its strangest secrets. We meet the men who drew the comic-book characters (including Wonder Woman) Stuever loved as a child, professional bowlers, waterbed aficionados, and some Texans on "debris drives" in search of pieces of the fallen Columbia shuttle. Finally, we travel to Stuever's hometown of Oklahoma City where the bombing of the Alfred P.Murrah federal building has created a kind of Elsewhere he has never seen before."--BOOK JACKET.
Author: Liam O'Donnell
Publisher: Orca Book Publishers
ISBN: 1551438828
Category : Juvenile Fiction
Languages : en
Pages : 65
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Book Description
Fresh from his adventures in Wild Ride, Marcus is back and helping his cousin, Bounce, learn to skate. Between learning how to ollie and do a 50-50 grind, Bounce and his friends also have to avoid the skate-park goons and take on the outlaw bikers who are terrorizing the small town. Excitement, action and some radical skating tips. Hang on for another wild ride!
Author: Lisa Cole
Publisher:
ISBN: 9781736433416
Category :
Languages : en
Pages :
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Book Description
Author: Steve Kennedy
Publisher: Argyle Press, Inc.
ISBN: 9781887145046
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Author: Steven Stoll
Publisher: Hill and Wang
ISBN: 1429946970
Category : History
Languages : en
Pages : 433
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Book Description
How the United States underdeveloped Appalachia Appalachia—among the most storied and yet least understood regions in America—has long been associated with poverty and backwardness. But how did this image arise and what exactly does it mean? In Ramp Hollow, Steven Stoll launches an original investigation into the history of Appalachia and its place in U.S. history, with a special emphasis on how generations of its inhabitants lived, worked, survived, and depended on natural resources held in common. Ramp Hollow traces the rise of the Appalachian homestead and how its self-sufficiency resisted dependence on money and the industrial society arising elsewhere in the United States—until, beginning in the nineteenth century, extractive industries kicked off a “scramble for Appalachia” that left struggling homesteaders dispossessed of their land. As the men disappeared into coal mines and timber camps, and their families moved into shantytowns or deeper into the mountains, the commons of Appalachia were, in effect, enclosed, and the fate of the region was sealed. Ramp Hollow takes a provocative look at Appalachia, and the workings of dispossession around the world, by upending our notions about progress and development. Stoll ranges widely from literature to history to economics in order to expose a devastating process whose repercussions we still feel today.
Author: Tom Burrell
Publisher: ReadHowYouWant.com
ISBN: 145875118X
Category : Psychology
Languages : en
Pages : 418
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Book Description
Black people are not dark-skinned white people, says advertising visionary Tom Burrell. In fact, they are a lot more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of no way! At this point in history, the idea of black inferiority sh...
Author: James F. Richardson
Publisher: Pgs Press
ISBN: 9781733444637
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
Author: David Bain
Publisher: Author Academy Elite
ISBN: 9781640859241
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis and it doesn't seem possible to keep up. What we need is a filtering system that just shares the best up-to-date advice. Welcome to Marketing Now.
Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
“Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner.” —Tom Peters, national bestselling author of In Search of Excellence In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book, newly revised and updated, examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. “A transformative work, a beautifully written book that will forever change the way you see the world.” —Seth Godin, author of Linchpin “A riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” —Alan Webber, co-found, Fast Company and author of Rules of Thumb “This slight but practical work packs a big punch.” —Publishers Weekly
