The Advertising and Business Side of Radio PDF Download
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Author: Ned Midgley
Publisher: Wildside Press LLC
ISBN: 1434471764
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author: Ned Midgley
Publisher: Wildside Press LLC
ISBN: 1434471764
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author: United States. Office of Education
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 794
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Book Description
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 278
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Book Description
Author:
Publisher: Radio Regen
ISBN: 0955170702
Category : Communication
Languages : en
Pages : 212
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Book Description
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 278
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Book Description
Author: Monle Lee
Publisher: Routledge
ISBN: 1136419322
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
"A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructorsand their studentswith the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global Perspectives, Ethics Tracks, and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson exposed pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
Author: Washington State University. Bureau of Economic and Business Research
Publisher:
ISBN:
Category :
Languages : en
Pages : 688
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Book Description
Author: United States. Congress. House. Select Committe on Small Business
Publisher:
ISBN:
Category :
Languages : en
Pages : 1042
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Book Description
Author: United States. Office of Education
Publisher:
ISBN:
Category : Agricultural colleges
Languages : en
Pages : 1156
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Book Description
